SupremeTech & Enlyt Showcase CloudTV Streaming Solution at Inter BEE 2024

(AVC Recap) Unlocking Hyper Productivity in Scrum: The Path to Delivering Exceptional Business Outcomes

Event recap series of Agile Vietnam Conference 2023 by SupremeTech! Session "Delivering 2x the work in 1/2 the time. Wait, why am I not getting this" by Ethan Soo. In the session titled "Delivering 2x the work in 1/2 the time. Wait, why am I not getting this," Ethan Soo, Scrum Fellow and Regional Partner of Scrum Inc., shed light on the two key solutions for achieving exceptional business outcomes in Agile environments. The first solution emphasized fixing the teams in an Agile way by creating tangible value. The second solution focused on fixing the organization as a whole. With his extensive knowledge and practical insights, Ethan Soo provided valuable guidance on how to fix teams in an Agile way, address organizational challenges, and create a hyper-productive Scrum team. Explore other sessions of AVC: Embracing Business Agility: A Journey from Agile IT to Holistic TransformationDriving Success with Agile Goal Setting: Insights on Implementing OKRsAgile Transformation Toolbox: Ultimate tips to successfully incorporate Agile into business Driving Tangible Value: Fixing Teams and Organizational Challenges To create hyper-productive Scrum teams, Soo emphasized the importance of first fixing the team structure. This involves establishing clear roles, responsibilities, and communication channels. With a solid foundation in place, the next step is to coach the system to align with the desired goals. Encouraging a cultural shift towards an agile mindset fosters collaboration, innovation, and continuous improvement within the team. The Key to Hyper-productive Scrum Teams: Agile Mindset and Effective Work Structure To establish hyper productive Scrum teams, Ethan Soo highlighted four essential elements. Firstly, adopting the Agile mindset was crucial for embracing the principles and values of Agile methodologies. Secondly, creating a well-defined work structure ensured efficient collaboration and productivity within the team. Thirdly, effective requirement management enabled teams to prioritize and deliver valuable features. Lastly, learning to say "no" to unnecessary tasks and streamlining the product backlog was vital for focusing on delivering business value. An agile mindset is the key It was emphasized that simply learning the Scrum rules was insufficient for success. Instead, teams needed to tailor their configuration and adapt the Scrum framework to their specific context and desired business outcomes. The speaker drew an analogy with professional badminton players, highlighting that mastering the rules alone does not make one a skilled player. This session provided valuable insights and practical guidance for teams aiming to enhance productivity and deliver exceptional results through Scrum. By focusing on the right mindset, structure, and efficient production practices, teams can unlock their potential and achieve desirable business outcomes. Streamlining Requirements Management for Agile Software Development Efficiently managing requirements is a critical aspect of agile software development. By prioritizing essential features and saying no to irrelevant tasks, your team can streamline the product backlog and ensure they are working on the most valuable items, improving efficiency and customer satisfaction. Say NO to Useless Tasks: Maximizing Efficiency in Production Running an efficient production process is vital for maximizing productivity. By eliminating unnecessary tasks and focusing on what truly adds value, your team can optimize their workflow and deliver high-quality software within shorter time frames. Tailoring Scrum Configuration for Desirable Business Outcomes Understanding that Scrum rules alone are insufficient, it is crucial to tailor your Scrum configuration to align with your business goals. You can achieve desirable business outcomes and drive success by continuously refining your approach and finding the right balance between rules and customization. To summarize, by optimizing team productivity, addressing organizational challenges, and embracing the Agile mindset, you can drive tangible values and stay ahead of the competition. Streamlining requirements management, maximizing production efficiency, and tailoring Scrum configuration further enhance your chances of achieving desirable business outcomes. Embrace the transformative power of agile methodologies and start your journey towards unlocking business success today. Experience Agile software development with SupremeTech At SupremeTech, we apply Agile methodology in custom software development to deliver faster and build better products. We upgraded Agile by customizing some unique add-on features, including a custom planning and monitoring tool, a real-time transparent report, and Agile with quality control. Let’s dive in and discuss with us to learn more!

Japan – A journey of connection, learning, and cultural exploration

From November 11 to 17, 2024, the SupremeTech team traveled to Japan with three main goals in mind: To explore and learn from Japanese corporate cultureTo visit and work with key clients: This included a visit to Classmethod (CM) and on-site discussions with one of the major clients involved in a key project at our companyTo attend Inter BEE, one of Japan’s leading tech events. The exhibition brought together cutting-edge trends in broadcasting, content creation, and digital entertainment — a must-see for anyone in the industry. Beyond the professional takeaways, the business trip gave us a deeper glimpse into how the Japanese work, connect with others, and shape their distinctive workplace culture. Detailed Agenda Time: 11/11/2024 – 17/11/2024 Location: Tokyo – Chiba, Nhật Bản DateMain activities10/11Travel from Vietnam to Tokyo11/11Work at Classmethod’s office & visit the client site12/11Continue working at Classmethod’s office13/11Attend Inter BEE 2024 in Chiba14~15/11Remote work from hotel: content wrap-up and business trip report preparation16/11Weekend break – Explore Hakone, enjoy hot springs, and the beauty of the Japanese landscape17/11Return to Vietnam Unforgettable Moments & Highlights Office day at Classmethod & client meeting for the project First Two Days: At Classmethod’s Tokyo Office Our first two days were spent working at Classmethod’s office, located on the 26th floor of Hibiya Tower — right in the heart of Tokyo. From up there, we were treated to a sweeping view of Tokyo Tower, and even caught a glimpse of Tokyo Skytree in the distance — a truly breathtaking sight that had us all pausing in awe. The office is thoughtfully designed, with a variety of modern, functional spaces: Cafeteria area: An open, friendly space where people can grab tea or coffee, chat freely, or even get some work done. One particularly charming detail was the “souvenir corner”, where employees leave small gifts or local specialties from their business trips — a fun and meaningful way to share experiences with colleagues.Meeting zone: Equipped with both group meeting rooms and private booths, this area supports a range of activities, from team discussions to quiet, focused work.Internal workspace: A spacious, quiet area reserved for employees — ideal for deep concentration. In the afternoon of our first day, we headed out with Classmethod’s team to visit one of their key clients. We attended a vendor meeting, met the stakeholders in person, and gained a much clearer picture of how our collaboration might evolve in the future. It was a solid start and just the right dose of excitement for the first day. Discovering Japanese Work Culture at Classmethod’s Office Flexible and Respectful Work Environment:The office features an open layout with minimal physical barriers but is smartly designed to maintain focus (e.g., personal booths and small meeting rooms). Everyone is encouraged to choose the work arrangement that best suits them.A Culture of Sharing and Internal Bonding:One great example is the “お土産 (omiyage)” corner in the cafeteria — a small but meaningful tradition of sharing. Boxes of sweets and gifts from different regions aren’t just snacks; they’re little stories passed around naturally among colleagues, building bonds and sparking conversations.Focus on Health and Comfort:Free tea and coffee are always available, and there are cozy spots throughout the communal area where you can take breaks and relax. This thoughtful care helps everyone recharge and stay creative throughout the workday. We truly felt that this is a workplace where people are respected, connections are encouraged, and productivity doesn’t come from pressure but from a spirit of initiative and mutual support. Meeting the Vendors Collaborating on the Project At the Vendor Meeting, we were warmly welcomed with coffee and pastries — a perfect example of “omotenashi,” the Japanese spirit of hospitality. When I introduced myself as being from Vietnam, everyone was pleasantly surprised and delighted, which created a friendly and warm atmosphere right from the start. Through the meeting, we not only got to know our partners better but also clearly felt how important personal communication is in technical collaboration — something that online meetings sometimes struggle to capture. Memorable Moments Beyond Work:  A Fun Visit to a Major Restaurant Chain (Day 2) On the morning of Day 2, before heading to the office, we stopped for breakfast at a restaurant that’s part of a well-known chain — and interestingly, also a client in our current project for a takeout ordering system. The menu was huge. It took us a while to finally decide on our breakfast picks. The restaurant had adorable cat-shaped serving robots with expressive digital faces, but our table was actually served by a real staff member (still cute, though!). Even though it was just a quick breakfast, being in the actual space where our product is used gave me a much clearer sense of the customer’s needs. It was a small but meaningful reminder of why we build what we build. Attending the Inter BEE event Inter BEE is Japan’s biggest tech exhibition dedicated to broadcasting, video, audio, and communications. It’s where major players like Panasonic, Sony, and Hitachi showcase cutting-edge technologies alongside smaller companies offering innovative tools, from video editing software and specialized storage devices to creative graphic design solutions. Some of the standout trends we saw at the event included: AI-powered content production4K/8K broadcasting and cloud-based transmission solutionsNew VR/AR applications in entertainment Impressive Moments from Inter BEE Attending Inter BEE was a completely new experience for me, not just because of its massive scale, but also thanks to the level of professionalism and precision in every detail of the event. Our Company’s Activities at the Event: Our team, in collaboration with our partner Enlyt, set up a booth to showcase CloudTV (internally known as OTTclouds) — a cloud broadcasting platform currently being developed and deployed for the Japanese market.While Mr. Hoang, the project lead, was busy welcoming visitors at the booth, I had the chance to explore the entire exhibition and dive into the latest technologies in the industry. A Few Highlights That Stood Out:  Flawless “Japanese-style” organization:From the booth layout and clear navigation signs to helpful staff everywhere, everything was organized with incredible logic and clarity. Despite the venue's size, finding our way around was surprisingly easy.High-quality tech booths: Every exhibitor put real effort into both content and presentation. The booths were visually impressive, filled with interactive demos and staff who were well-trained. Some even let visitors try out cutting-edge technology, such as VR gear or TV production systems, right on the spot.An authentic feeling for the broadcast-media world:For the first time, the TV and broadcast industry felt tangible to me — no longer distant or abstract. Seeing massive cameras, complex post-production setups, and live demos of AI dubbing or audio processing gave me a whole new appreciation for what happens behind the scenes of every show we watch.Learning through conversations:Beyond just looking around, I also had the chance to chat briefly with staff from a few booths. Even though I couldn’t catch every technical term, those exchanges were incredibly meaningful — a reminder of how valuable honest, human-to-human knowledge sharing can be. What I’m Taking Home from the Business Trip Our business trip to Japan brought so many meaningful takeaways — not just for me, but for the whole team: We got to see firsthand the meticulousness, warm hospitality, and thoughtful spirit of sharing that define how Japanese companies operate.From meaningful conversations to in-person meetings, we deepened our connections, especially with strategic clients involved in our company’s flagship projects.Inter BEE provided us with a front-row seat to the latest developments in broadcasting and digital entertainment — from AI-powered tools to immersive media solutions. This Japan business trip wasn’t just about understanding our clients or getting updates on current projects — it was also a rare chance to immerse ourselves in Japanese corporate culture, learn from how events are run, and truly feel the professionalism that drives the way people work in Japan. We’re hopeful that this won’t be the last time. Here’s to more chances in the future to reconnect, learn, and grow together. Snapshots from the Business Trip More snapshots from the Classmethod office and our client visit  A cozy space that doubles as a cafeteria and a free-seating work area Poster of the football team that Classmethod sponsors Instructions for staff on how to order food in the cafeteria View of the park from one of the meeting rooms Meeting with Classmethod team members from the project we're collaborating on The client team member prepared a slide showcasing different types of sweets for everyone to choose and try during the meeting. Some photos from the Inter BEE event

Enterprise-level AWS migration for a Global Luxury Jewelry Brand

SupremeTech is now working closely with a globally recognized luxury jewelry retailer to migrate the LINE MINI App system from a “stand-alone” infrastructure to a globally managed AWS organization without disrupting operations or compromising brand quality.  In this project, the SupremeTech team has navigated complex integrations, multi-regional coordination, and a highly-layered digital ecosystem. Through product-focused execution, proactive risk management, and strategic alignment, the team delivered the system migration successfully without service disruption. A Glimpse Inside a Brand’s Operations As a luxury brand with a long-standing heritage, our client operates in a highly complex environment where every decision is carefully reviewed across multiple layers of management. Balancing this thoughtful, legacy-driven approach with the fast pace of modern technology is no small feat. The brand operates in a complex environment. Every move has to be carefully thought through by a great number of decision-making layers. The nature of technology is modern and fast-changing, which generally contradicts what the legacy brand is reputed for.  Nonetheless, luxury brands are born to be the most exquisite trendsetters of the world, so even when it comes to digital transformation, people expect no less than perfection. There's no room for disruption, no margin for error, and every change must align with the brand’s exceptional standards. Here’s what makes the system migration so complex: Global operations mixed with unique brand expectations in each marketExtremely high customer expectations, both in-store and onlineCoordinating across internal teams, regions, and business unitsAdhering to varying regulations within the system migration Challenges from Infrastructure migration for A Complex System  SupremeTech was engaged to develop a LINE MINI App for event registration during Q3–Q4 2024. Previously, the app operated independently, but the goal was to connect it with the brand’s internal infrastructure to enable seamless data flow, enhance cost tracking, and ensure consistent operations across teams. Technical Challenges 1. Steep Learning Curve Although we have a lot of experience with AWS services, diving into enterprise-level solutions introduced new challenges. It is still a significant hurdle for our team to learn, effectively use, and master tools like Kubernetes deployment, Datadog, and Argo CD within just a few weeks. With only two tech members, each of us had to upskill and take ownership quickly. For 3–4 months, we balanced daytime implementation and communication with the enterprise support team while spending nights learning the tool to tackle the project's growth. 2. Infrastructure Integration Another major challenge was migrating our application’s infrastructure with the enterprise’s complex existing systems. While we had a confirmed workflow and support from the enterprise team, translating that into working code proved more difficult than expected.  One example was setting up a proxy for application security—a critical component that introduced unexpected problems. This was also the first time a third-party vendor’s app was being migrated into the enterprise environment, so there was no clear blueprint. We gradually uncovered hidden requirements, such as additional permissions and configuration access, revealing just how much more we needed to understand the system’s inner workings. Project Management Hurdles 1. Adapting to Multi-Layer Entrepreneurial Ecosystems The client’s operations were not only large but also multi-dimensional, with several entrepreneurial arms. SupremeTech had to understand this complex structure and build systems that supported flexibility rather than fixed processes. Communication across many divisions within the client’s multinational operations team was another major challenge. We believe this would not have been possible without the strong commitment of our development team to deliver the best-fit solutions, especially the efforts of our Business Analyst. 2. Cross-Time-Zone Collaboration The client-side teams operated across multiple regions, including Japan, Southeast Asia, and Europe. To coordinate effectively, they had to deal with time zone differences, cultural differences, and varying work styles. So, how did we tackle such a Complex Transformation within a limit time? Navigating the challenges with both technical expertise and ownership  To keep up with global demand and high expectations from customers, the client needed to modernize its internal systems. But making changes at this scale wasn’t easy. SupremeTech had to overcome a range of technical and coordination challenges to ensure a smooth and successful transition: Proactive Mindset Quickly learning the workflow and system wasn’t enough; we had to troubleshoot why the app wasn’t working. Whether it was due to gaps in our understanding or setup issues from the support team, we had to keep moving forward, identify the root cause, and ensure successful deployment. SupremeTech engineers took the initiative step by step. They identified potential risks, assessed the impact on all stakeholders, and built mitigation strategies directly into the project timeline. This approach helped the team meet delivery milestones without compromising quality, even under tight constraints. Flexible Work Approach Working with just four team members on a project of this scale required laser focus and disciplined execution. With a product-focused mindset, with limited resources, it was crucial that every team member understood the broader system and took accountability for both outcomes and cross-functional collaboration. Streamlined Communication with a Clear Source of Truth Using chat channels was fast and convenient for communication across time zones. However, to avoid scattered updates, we created a single source of truth by setting up centralized documentation. This helped keep tasks clear, accountable, and on track. The team also placed a strong focus on role clarity. Everyone knew who was responsible for each task, who had the authority to approve it, and who should escalate any issues. This ensured smooth decision-making during critical moments. Shared Entrepreneurial Energy This wasn’t just a technical assignment. SupremeTech saw it as a shared venture. By aligning with the client’s entrepreneurial mindset, we became a strategic ally rather than just a vendor. This project demonstrated that even the most complex transformations can be successful with the right approach. By staying aligned with the client’s brand values, adapting to change, and working seamlessly across teams and borders, we delivered a solution that was both robust and future-ready. Here are some key takeaways for others on a similar journey: Keys takeaways For Luxury Brand Leaders Digital transformation doesn’t have to be disruptive. With clear goals, strong collaboration, and the right technology partner, even complex system migration can run smoothly. The key is aligning innovation with the company’s brand identity, operational reality, and long-term vision. For IT & Digital Teams We would suggest Design for change. Business needs can shift quickly, so systems must be able to adapt. Flexibility is not a bonus option. It is essential for long-term success.Plan for the future. Scalable architecture solves more than current problems. It helps save time, reduce costs, and prevent technical debt in the future.Collaborate across regions and teams. In global projects, strong coordination across departments, cultures, and time zones is not optional. It is the key to real progress. We understand that one success does not ensure the next, so we treat every upcoming opportunity as a great chance to learn. Each project will present new challenges to test our technical capabilities and project management skills. These challenges will sharpen our competencies and refine how we deliver, regardless of the situation's complexity. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Future Prospects For the Client With this new digital infrastructure in place, the brand is now better prepared to deliver personalized, localized, and premium experiences across flagship stores, regional boutiques, and online platforms. The foundation is ready to support future innovation in areas such as CRM, client interfaces, and omnichannel commerce. For SupremeTech This project demonstrated and validated our ability to operate as a reliable strategic partner to luxury brands undergoing digital transformation at scale. We don’t just deliver code; we elevate customer experience and build technology that scales with ambition, while also preserving its heritage and protecting it. SupremeTech’s Service for Luxury Brands How We Help Luxury Brands Transform At SupremeTech, we specialize in helping luxury and retail brands navigate technical complexity with elegance and precision. Our tailored services include: Platform Strategy & IntegrationSystem Migration & Legacy Tech UpgradeLINE & Salesforce IntegrationEvent Management SystemsCustom Digital Advisory Want to know more about the LINE MINI App project for this client? Explore in the second episode of this series: Enhance the Customer Experience on Digital Platforms for Luxury Brands We understand what’s at stake for your brand equity, reputation, and customer loyalty, and we treat every project with that level of care. Looking to future-proof your luxury brand’s digital infrastructure? Please consult with our experts to discover how we can help you align your technology with your brand's vision. Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & OperationPlatform: LINE MINI App (WebApp)Development language: NextJS (React Framework), TypeScriptTeam structure: 2 MM x 4 monthsProject Tech Lead 0.5 Business Analyst 0.5Infra Engineer 0.5Quality Control 0.5

Enhance the Customer Experience on Digital Platforms While Protecting the Legacy for Luxury Brands

Luxury branding is undergoing a digital revolution as brands adapt to meet the evolving expectations of modern consumers. A case study of a century-old luxury brand demonstrates how traditional values can be preserved while embracing digital transformation. Through mobile-first solutions like LINE Mini App in Japan, brands can now enhance customer experience and offer seamless digital experiences for events, store check-ins, and personalized services.  The key to success lies in striking a balance between heritage and innovation, implementing localized solutions, and maintaining simplicity while delivering personalized experiences. The future of luxury retail depends on unified loyalty programs, cross-channel CRM systems, and continuous digital innovation, enabling brands to remain both timeless in identity and contemporary in customer experience. Digital Transformation for Luxury Brands As widely known among business owners, digital transformation in customer experience in this decade means utilizing technology to diversify and enhance customer experience across digital touchpoints commonly used by general mobile users.  For some traditional businesses, digital transformation includes migrating sales and operations to a digital environment and unifying the customer experience across online and offline channels. Even though the strategies may vary among brands, there are some common tactics, including online bookings, e-commerce, digital membership, and messaging apps. No business can stand on the sidelines of the digital transformation wave unless growth is no longer among their primary objectives. Luxury brands, regardless of their size and traditional roots, are compelled to undergo digital transformation, especially when serving the top, elite, sophisticated, and tech-savvy clientele. While competition is fiercer than ever, digital transformation is rather a must than a choice. The point is, which brand does a good enough job of balancing its unique heritage with digital experiences? Luxury shoppers expect fast, convenient, and mobile-first service, but they also demand exclusivity, consistency, and personalized experiences, especially in huge-spending markets like Japan and China. The real challenge for luxury conglomerates is to remain true to their identity while meeting the new digital expectations of their customers. Balancing Legacy and Innovation: A Case Study of SupremeTech’s Client  Though flashy, the concept of digital transformation may seem, implementing it successfully comes with more challenges than thought. It's a proven point that we made when we began working with one of the world's most prominent luxury brands, boasting over 100 years of history. While its legacy and loyal customer base remain strong, it cannot neglect the growing preference of customers to connect more conveniently via mobile in specific markets. In our case, the market is Japan, a matured market regarding mobile-first customer experience.  At the time of collaboration, there were some obvious challenges to elevate and enhance customer experience of luxury brands. Manual processes, such as event RSVPs, store check-ins, and after-sales service, could be partially digitized to enhance customer bonding and ease operations.User-friendliness and convenience should be at the heart of any digital transformation idea. Japanese customers, although tech-savvy, do not readily adopt using an entirely separate app for minor tasks. Existing and standard tools, such as SMS messaging and Line messaging, did not provide sufficient support and could not be customized to meet the expectations of high-end customers in key markets like Japan, where mobile-first and personalized experiences are preferred. So what’s the challenge? We need to deliver a digital solution where personalized customer service and event booking are likely to take place and sync it up with offline journeys, making the online and offline experiences feel seamless. The newly built solution not only needs to fulfill the objective but also needs to align with the client's existing system, both technically and aesthetically. Last but not least, it must be friendly to Japanese customers and require minimal effort to stay connected.  Apart from the challenges above, for some luxury conglomerates, it takes multiple layers to protect their heritage and ensure that the brand voice is consistently echoed across all customer touchpoints. Therefore, a multi-layer decision-making process is something that a technology partner like SupremeTech is challenged to manage to ensure technical deliveries. See how our development team thrives in collaboration with our client's multi-layered and multinational system. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Be the Early Bird in Localized, Digital-First Experience with LINE MINI App For these similar requirements in the Japanese market, LINE MINI App, the most popular messaging app in the country, has been and will continue to be the best choice for maintaining relationships with end customers. That’s why the client came to us with a clear goal: to enhance customer experience through a LINE Mini App while preserving their luxury heritage.  The advantages of the LINE MINI App are also its setbacks in terms of requirements. While other competitors also use LINE MINI App for the same purpose, our technical solution would help our client differentiate themselves in the luxury industry that worships outstanding experiences. Through collaborative workshops with both client and design teams, we identified pain points across customer touchpoints and internal operations. There was strong motivation for change, but any solution had to fit seamlessly into their existing ecosystem of legacy systems and workflows. Instead of generic tools, we developed tailored, digital-first experiences that aligned with their premium brand identity. By bridging business goals with real user needs, we turned high-level digital ambitions into localized, practical solutions that delivered lasting value. Mobile-First Platforms for Events & Services In markets like Japan, mobile apps are the gateway to customer and brand connections. We started to help the brand integrate mobile-first tools that allow customers to do the following tasks within their LINE App: RSVP to events, receive digital tickets, and check in via QR codes. Digital event RSVP is enabled and synced with check-in at events. Access personalized services through local platforms.Personalized follow-up messages with exclusive content—all integrated within LINE, Japan's most popular messaging app. We customized the LINE MINI App for clients by building the needed features. Let’s explore a tailored RSVP flow—carefully designed to set the standard for luxury brands. This streamlined, digital-first experience has already positioned our clients as leaders in delivering high-touch, premium engagements in the market: As described, the RSVP journey has become a key touchpoint for delivering a premium and modern customer experience. By combining multiple localized entry points, such as push notifications, QR codes, and rich menus on LINE, with a fast and intuitive registration process, luxury brands can create seamless engagement that feels exclusive and effortless. From customizable reservation options to instant confirmations and quick in-store check-ins, every step is designed to reflect the brand’s commitment to service, elegance, and personalization. Ongoing digital enhancements will continue to elevate this flow, setting a new benchmark for customer-centric luxury experiences in every market. Enhanced CRM & Personalization Engines We support the centralization of customer data across online and offline channels. This allowed the brand to: Track behaviors and preferencesPersonalize content and servicesDeliver tailored communications that reflect individual tastes and needs Key takeaways – Digital Know-How Is Essential for Luxury Brands This transformation journey revealed a key truth: as luxury brands increase their digital touchpoints, the expectations for personalization grow even higher. From event invites to post-sale care, every interaction must feel intentional, elegant, and aligned with the brand’s values. That level of customization does not happen by accident. It requires the right expertise and a dedicated team to design and deliver it. Here are the essential takeaways for any luxury brand going digital: Luxury can go digital without compromising on heritage or exclusivity when done thoughtfully.Localization is essential. Using the right platforms (LINE in Japan, WeChat in China) ensures your brand fits seamlessly into your customers' digital lifestyles.Simplicity is key. Technology should streamline the experience, not complicate it.Personalization builds loyalty. The more digital touchpoints you introduce, the more important it becomes to tailor every moment to each individual.A skilled digital team is no longer optional. To meet the rising bar of luxury customer expectations, brands need expert support to design, manage, and evolve these experiences at scale. Future Prospect – A User-Centric, Seamless Digital Future Looking ahead, the most successful luxury brands will be those that embrace user-first design and seamless integration across platforms. As more customer interactions move online and age groups expand, the number of digital touchpoints is growing—and so is the need for every experience to feel highly personalized and consistent. This shift means that brands can no longer rely on generic solutions. They need dedicated teams and the right digital expertise to craft experiences that reflect their values and meet customer expectations at every step. A trusted technology partner will create more spaces for clients to focus on crafting winning business ideas. During the development process, as a solution architect, we identify the enhancement prospects that can lead to sustainable customer retention for the business. Unified loyalty programs that connect both online and in-store behaviorsCross-channel CRM systems that offer a complete, 360° view of the customer journeyOngoing innovation in digital experiences that deepen engagement By combining innovative technology with a deep understanding of their customers, luxury brands can stay both timeless in identity and timely in experience, true to their legacy while fully ready for the future. How SupremeTech Helps Luxury Brands Enhance Customer Experience We support luxury and retail clients with tailored digital transformation strategies. Our services include: Platform Strategy & Integration(LINE, Salesforce, Event Management, System Migration, Legacy Tech Upgrades)Loyalty Program IntegrationCustom solutions that connect CRM data with customer touchpoints.Digital Product & App DevelopmentFrom concept to launch, we build digital tools that enhance luxury experiences. Ready to elevate your luxury customer experience? Let’s contact us to discuss how digital transformation can help you protect your legacy while creating future-ready experiences. Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & OperationPlatform: Line Mini App (WebApp)Development language: NextJS (React Framework), TypeScriptTeam structure: 6.5 MM x 8 months  Project Manager 0.5Project Tech Lead 0.5 Business Analyst 1.0Infra Engineer 0.5Backend Lead 0.5Backend Dev 1.0Backend Lead 0.5Backend Dev 1.0Quality Control 1.0