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Automate Your Git Workflow with Git Hooks for Efficiency

24/12/2024

625

Bao Dang D. Q.

Have you ever wondered how you can make your Git workflow smarter and more efficient? What if repetitive tasks like validating commit messages, enforcing branch naming conventions, or preventing sensitive data leaks could happen automatically? Enter Git Hooks—a powerful feature in Git that enables automation at every step of your development process.

If you’ve worked with webhooks, the concept of Git Hooks might already feel familiar. Like API events trigger webhooks, Git Hooks are scripts triggered by Git actions such as committing, pushing, or merging. These hooks allow developers to automate tasks, enforce standards, and improve the overall quality of their Git workflows.

By integrating Git Hooks into your project, you can gain numerous benefits, including clearer commit histories, fewer human errors, and smoother team collaboration. Developers can also define custom rules tailored to their Git flow, ensuring consistency and boosting productivity.

In this SupremeTech blog, I, Đang Đo Quang Bao, will introduce you to Git Hooks, explain how they work, and guide you through implementing them to transform your Git workflow. Let’s dive in!

What Are Git Hooks?

Git Hooks are customizable scripts that automatically execute when specific events occur in a Git repository. These events might include committing code, pushing changes, or merging branches. By leveraging Git Hooks, you can tailor Git’s behavior to your project’s requirements, automate repetitive tasks, and reduce the likelihood of human errors.

Imagine validating commit messages, running tests before a push, or preventing large file uploads—all without manual intervention. Git Hooks makes this possible, enabling developers to integrate useful automation directly into their workflows.

Type of Git Hooks

Git Hooks come in two main categories, each serving distinct purposes:

Client-Side Hooks

These hooks run on the user’s local machine and are triggered by actions like committing or pushing changes. They are perfect for automating tasks like linting, testing, or enforcing commit message standards.

  • Examples:
    • pre-commit: Runs before a commit is finalized.
    • pre-push: Executes before pushing changes to a remote repository.
    • post-merge: Triggers after merging branches.

Server-Side Hooks

These hooks operate on the server hosting the repository and are used to enforce project-wide policies. They are ideal for ensuring consistent workflows across teams by validating changes before they’re accepted into the central repository.

  • Examples:
  • pre-receive: Runs before changes are accepted by the remote repository.
  • update: Executes when a branch or tag is updated on the server.

My Journey to Git Hooks

When I was working on personal projects, Git management was fairly straightforward. There were no complex workflows, and mistakes were easy to spot and fix. However, everything changed when I joined SupremeTech and started collaborating on larger projects. Adhering to established Git flows across a team introduced new challenges. Minor missteps—like inconsistent commit messages, improper branch naming, accidental force pushes, or forgetting to run unit tests—quickly led to inefficiencies and avoidable errors.

That’s when I discovered the power of Git Hooks. By combining client-side Git Hooks with tools like Husky, ESLint, Jest, and commitlint, I could automate and streamline our Git processes. Some of the tasks I automated include:

  • Enforcing consistent commit message formats.
  • Validating branch naming conventions.
  • Automating testing and linting.
  • Preventing accidental force pushes and large file uploads.
  • Monitoring and blocking sensitive data in commits.

This level of automation was a game-changer. It improved productivity, reduced human errors, and allowed developers to focus on their core tasks while Git Hooks quietly enforced the rules in the background. It transformed Git from a version control tool into a seamless system for maintaining best practices.

Getting Started with Git Hooks

Setting up Git Hooks manually can be dull, especially in team environments where consistency is critical. Tools like Husky simplify the process, allowing you to manage Git Hooks and integrate them into your workflows easily. By leveraging Husky, you can unlock the full potential of Git Hooks with minimal setup effort.

I’ll use Bun as the JavaScript runtime and package manager in this example. If you’re using npm or yarn, replace Bun-specific commands with their equivalents.

Setup Steps

1. Initialize Git: Start by initializing a Git repository if one doesn’t already exist

git init

2. Install Husky: Use Bun to add Husky as a development dependency

bun add -D husky

3. Enable Husky Hooks: Initialize Husky to set up Git Hooks for your project

bunx husky init

4. Verify the Setup: At this point, a folder named .husky will be created, which already includes a sample of pre-commit hook. With this, the setup for Git Hooks is complete. Now, let’s customize it to optimize some simple processes.

verify the setup of husky git hooks

Examples of Git Hook Automation

Git Hooks empowers you to automate tedious yet essential tasks and enforce team-wide best practices. Below are four practical examples of how you can leverage Git Hooks to improve your workflow:

Commit Message Validation

Ensuring consistent and clear commit messages improves collaboration and makes Git history easier to understand. For example, enforce the following format:

pbi-203 – refactor – [description…]
[task-name] – [scope] – [changes]

Setup:

  1. Install Commitlint:
bun add -D husky @commitlint/{config-conventional,cli}
  1. Configure rules in commitlint.config.cjs:
module.exports = {
    rules: {
        'task-name-format': [2, 'always', /^pbi-\d+ -/],
        'scope-type-format': [2, 'always', /-\s(refactor|fix|feat|docs|test|chore|style)\s-\s[[^\]]+\]$/]
    },
    plugins: [
        {
            rules: {
                'task-name-format': ({ raw }) => {
                    const regex = /^pbi-\d+ -/;
                    return [regex.test(raw),
                        `❌ Commit message must start with "pbi-<number> -". Example: "pbi-1234 - refactor - [optimize function]"`
                    ];
                },
                'scope-type-format': ({ raw}) => {
                    const regex = /-\s(refactor|fix|feat|docs|test|chore|style)\s-\s[[^\]]+\]$/;
                    return [regex.test(raw),
                        `❌ Commit message must include a valid scope and description. Example: "pbi-1234 - refactor - [optimize function]".
                        \nValid scopes: refactor, fix, feat, docs, test, chore, style`
                    ];
                }
            }
        }
    ]
}
  1. Add Commitlint to the commit-msg hook:
echo "bunx commitlint --edit \$1" >> .husky/commit-msg
  1. With this, we have completed the commit message validation setup. Now, let’s test it to see how it works.
husky template git hooks

Now, developers will be forced to follow this committing rule, which increases the readability of the Git History.

Automate Branch Naming Conventions

Enforce branch names like feature/pbi-199/add-validation.

  1. First, we will create a script in the project directory named scripts/check-branch-name.sh.
#!/bin/bash

# Define allowed branch naming pattern
branch_pattern="^(feature|bugfix|hotfix|release)/pbi-[0-9]+/[a-zA-Z0-9._-]+$"

# Get the current branch name
current_branch=$(git symbolic-ref --short HEAD)

# Check if the branch name matches the pattern
if [[ ! "$current_branch" =~ $branch_pattern ]]; then
  echo "❌ Branch name '$current_branch' is invalid!"
  echo "✅ Branch names must follow this pattern:"
  echo "   - feature/pbi-<number>/<description>"
  echo "   - bugfix/pbi-<number>/<description>"
  echo "   - hotfix/pbi-<number>/<description>"
  echo "   - release/pbi-<number>/<description>"
  exit 1
fi

echo "✅ Branch name '$current_branch' is valid."
  1. Add the above script execution command into the pre-push hook.
echo "bash ./scripts/check-branch-name.sh" >> .husky/pre-push
  1. Grant execute permissions to the check-branch-name.sh file.
chmod +x ./scripts/check-branch-name.sh
  1. Let’s test the result by pushing our code to the server.

Invalid case:

git checkout main
git push

Output:

❌ Branch name 'main' is invalid!
✅ Branch names must follow this pattern:
  - feature/pbi-<number>/<description>
  - bugfix/pbi-<number>/<description>
  - hotfix/pbi-<number>/<description>
  - release/pbi-<number>/<description>
husky - pre-push script failed (code 1)

Valid case:

git checkout -b feature/pbi-100/add-new-feature
git push

Output:

✅ Branch name 'feature/pbi-100/add-new-feature' is valid.

Prevent Accidental Force Pushes

Force pushes can overwrite shared branch history, causing significant problems in collaborative projects. We will implement validation for the prior pre-push hook to prevent accidental force pushes to critical branches like main or develop.

  1. Create a script named scripts/prevent-force-push.sh.
#!/bin/bash

# Define the protected branches
protected_branches=("main" "develop")

# Get the current branch name
current_branch=$(git symbolic-ref --short HEAD)

# Check if the current branch is in the list of protected branches
if [[ " ${protected_branches[@]} " =~ " ${current_branch} " ]]; then
# Check if the push is a force push
for arg in "$@"; do
  if [[ "$arg" == "--force" || "$arg" == "-f" ]]; then
    echo "❌ Force pushing to the protected branch '${current_branch}' is not allowed!"
    exit 1
  fi
done
fi

echo "✅ Push to '${current_branch}' is valid."
  1. Add the above script execution command into the pre-push hook.
echo "bash ./scripts/prevent-force-push.sh" >> .husky/pre-push
  1. Grant execute permissions to the check-branch-name.sh file.
chmod +x ./scripts/prevent-force-push.sh
  1. Result:

Invalid case:

git checkout main
git push -f

Output:

❌ Force pushing to the protected branch 'main' is not allowed!
husky - pre-push script failed (code 1)

Valid case:

git checkout main
git push

Output:

✅ Push is valid.

Monitor for Secrets in Commits

Developers sometimes unexpectedly include sensitive data in commits. We will set up a pre-commit hook to scan files for sensitive patterns before committing to prevent accidental commits containing sensitive information (such as API keys, passwords, or other secrets).

  1. Create a script named scripts/monitor-secrets-with-values.sh.
#!/bin/bash

# Define sensitive value patterns
patterns=(
# Base64-encoded strings
"([A-Za-z0-9+/]{40,})={0,2}"
# PEM-style private keys
"-----BEGIN RSA PRIVATE KEY-----"
"-----BEGIN OPENSSH PRIVATE KEY-----"
"-----BEGIN PRIVATE KEY-----"
# AWS Access Key ID
"AKIA[0-9A-Z]{16}"
# AWS Secret Key
"[a-zA-Z0-9/+=]{40}"
# Email addresses (optional)
"[a-zA-Z0-9._%+-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]{2,}"
# Others (e.g., passwords, tokens)
)

# Scan staged files for sensitive patterns
echo "🔍 Scanning staged files for sensitive values..."

# Get the list of staged files
staged_files=$(git diff --cached --name-only)

# Initialize a flag to track if any sensitive data is found
found_sensitive_data=false

# Loop through each file and pattern
for file in $staged_files; do
# Skip binary files
if [[ $(file --mime-type -b "$file") == "application/octet-stream" ]]; then
  continue
fi

# Scan each pattern using grep -E (extended regex)
for pattern in "${patterns[@]}"; do
  if grep -E -- "$pattern" "$file"; then
    echo "❌ Sensitive value detected in file '$file': Pattern '$pattern'"
    found_sensitive_data=true
    break
  fi
done
done

# If sensitive data is found, prevent the commit
if $found_sensitive_data; then
echo "❌ Commit aborted. Please remove sensitive values before committing."
exit 1
fi

echo "✅ No sensitive values detected. Proceeding with committing."
  1. Add the above script execution command into the pre-commit hook.
echo "bash ./scripts/monitor-secrets-with-values.sh" >> .husky/pre-commit
  1. Grant execute permissions to the monitor-secrets-with-values.sh file.
chmod +x ./scripts/monitor-secrets-with-values.sh
  1. Result:

Invalid case:

git add private
git commit -m “pbi-002 - chore - add unexpected private file”

Result:

🔍 Scanning staged files for sensitive values...
-----BEGIN OPENSSH PRIVATE KEY-----
❌ Sensitive value detected in file 'private': Pattern '-----BEGIN OPENSSH PRIVATE KEY-----'
❌ Commit aborted. Please remove sensitive values before committing.
husky - pre-commit script failed (code 1)

Valid case:

git reset private
git commit -m “pbi-002 - chore - remove unexpected private file”

Result:

🔍 Scanning staged files for sensitive values...
✅ No sensitive values detected. Proceeding with commit.
[main c575028] pbi-002 - chore - remove unexpected private file
4 files changed, 5 insertions(+)
create mode 100644 .env.example
create mode 100644 .husky/commit-msg
create mode 100644 .husky/pre-commit
create mode 100644 .husky/pre-push

Conclusion

“Humans make mistakes” in software development; even minor errors can disrupt workflows or create inefficiencies. That’s where Git Hooks come in. By automating essential checks and enforcing best practices, Git Hooks reduces the chances of errors slipping through and ensures a smoother, more consistent workflow.

Tools like Husky make it easier to set up Git Hooks, allowing developers to focus on writing code instead of worrying about process compliance. Whether it’s validating commit messages, enforcing branch naming conventions, or preventing sensitive data from being committed, Git Hooks acts as a safety net that ensures quality at every step.

If you want to optimize your Git workflow, now is the time to start integrating Git Hooks. With the proper setup, you can make your development process reliable but also effortless and efficient. Let automation handle the rules so your team can focus on building great software.

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The office is thoughtfully designed, with a variety of modern, functional spaces: Cafeteria area: An open, friendly space where people can grab tea or coffee, chat freely, or even get some work done. One particularly charming detail was the “souvenir corner”, where employees leave small gifts or local specialties from their business trips — a fun and meaningful way to share experiences with colleagues.Meeting zone: Equipped with both group meeting rooms and private booths, this area supports a range of activities, from team discussions to quiet, focused work.Internal workspace: A spacious, quiet area reserved for employees — ideal for deep concentration. In the afternoon of our first day, we headed out with Classmethod’s team to visit one of their key clients. We attended a vendor meeting, met the stakeholders in person, and gained a much clearer picture of how our collaboration might evolve in the future. It was a solid start and just the right dose of excitement for the first day. 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What I’m Taking Home from the Business Trip Our business trip to Japan brought so many meaningful takeaways — not just for me, but for the whole team: We got to see firsthand the meticulousness, warm hospitality, and thoughtful spirit of sharing that define how Japanese companies operate.From meaningful conversations to in-person meetings, we deepened our connections, especially with strategic clients involved in our company’s flagship projects.Inter BEE provided us with a front-row seat to the latest developments in broadcasting and digital entertainment — from AI-powered tools to immersive media solutions. This Japan business trip wasn’t just about understanding our clients or getting updates on current projects — it was also a rare chance to immerse ourselves in Japanese corporate culture, learn from how events are run, and truly feel the professionalism that drives the way people work in Japan. We’re hopeful that this won’t be the last time. 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            Enhance the Customer Experience on Digital Platforms While Protecting the Legacy for Luxury Brands

            Luxury branding is undergoing a digital revolution as brands adapt to meet the evolving expectations of modern consumers. A case study of a century-old luxury brand demonstrates how traditional values can be preserved while embracing digital transformation. Through mobile-first solutions like LINE Mini App in Japan, brands can now enhance customer experience and offer seamless digital experiences for events, store check-ins, and personalized services.  The key to success lies in striking a balance between heritage and innovation, implementing localized solutions, and maintaining simplicity while delivering personalized experiences. The future of luxury retail depends on unified loyalty programs, cross-channel CRM systems, and continuous digital innovation, enabling brands to remain both timeless in identity and contemporary in customer experience. Digital Transformation for Luxury Brands As widely known among business owners, digital transformation in customer experience in this decade means utilizing technology to diversify and enhance customer experience across digital touchpoints commonly used by general mobile users.  For some traditional businesses, digital transformation includes migrating sales and operations to a digital environment and unifying the customer experience across online and offline channels. Even though the strategies may vary among brands, there are some common tactics, including online bookings, e-commerce, digital membership, and messaging apps. No business can stand on the sidelines of the digital transformation wave unless growth is no longer among their primary objectives. Luxury brands, regardless of their size and traditional roots, are compelled to undergo digital transformation, especially when serving the top, elite, sophisticated, and tech-savvy clientele. While competition is fiercer than ever, digital transformation is rather a must than a choice. The point is, which brand does a good enough job of balancing its unique heritage with digital experiences? Luxury shoppers expect fast, convenient, and mobile-first service, but they also demand exclusivity, consistency, and personalized experiences, especially in huge-spending markets like Japan and China. The real challenge for luxury conglomerates is to remain true to their identity while meeting the new digital expectations of their customers. Balancing Legacy and Innovation: A Case Study of SupremeTech’s Client  Though flashy, the concept of digital transformation may seem, implementing it successfully comes with more challenges than thought. It's a proven point that we made when we began working with one of the world's most prominent luxury brands, boasting over 100 years of history. While its legacy and loyal customer base remain strong, it cannot neglect the growing preference of customers to connect more conveniently via mobile in specific markets. In our case, the market is Japan, a matured market regarding mobile-first customer experience.  At the time of collaboration, there were some obvious challenges to elevate and enhance customer experience of luxury brands. Manual processes, such as event RSVPs, store check-ins, and after-sales service, could be partially digitized to enhance customer bonding and ease operations.User-friendliness and convenience should be at the heart of any digital transformation idea. Japanese customers, although tech-savvy, do not readily adopt using an entirely separate app for minor tasks. Existing and standard tools, such as SMS messaging and Line messaging, did not provide sufficient support and could not be customized to meet the expectations of high-end customers in key markets like Japan, where mobile-first and personalized experiences are preferred. So what’s the challenge? We need to deliver a digital solution where personalized customer service and event booking are likely to take place and sync it up with offline journeys, making the online and offline experiences feel seamless. The newly built solution not only needs to fulfill the objective but also needs to align with the client's existing system, both technically and aesthetically. Last but not least, it must be friendly to Japanese customers and require minimal effort to stay connected.  Apart from the challenges above, for some luxury conglomerates, it takes multiple layers to protect their heritage and ensure that the brand voice is consistently echoed across all customer touchpoints. Therefore, a multi-layer decision-making process is something that a technology partner like SupremeTech is challenged to manage to ensure technical deliveries. See how our development team thrives in collaboration with our client's multi-layered and multinational system. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Be the Early Bird in Localized, Digital-First Experience with LINE MINI App For these similar requirements in the Japanese market, LINE MINI App, the most popular messaging app in the country, has been and will continue to be the best choice for maintaining relationships with end customers. That’s why the client came to us with a clear goal: to enhance customer experience through a LINE Mini App while preserving their luxury heritage.  The advantages of the LINE MINI App are also its setbacks in terms of requirements. While other competitors also use LINE MINI App for the same purpose, our technical solution would help our client differentiate themselves in the luxury industry that worships outstanding experiences. Through collaborative workshops with both client and design teams, we identified pain points across customer touchpoints and internal operations. There was strong motivation for change, but any solution had to fit seamlessly into their existing ecosystem of legacy systems and workflows. Instead of generic tools, we developed tailored, digital-first experiences that aligned with their premium brand identity. By bridging business goals with real user needs, we turned high-level digital ambitions into localized, practical solutions that delivered lasting value. Mobile-First Platforms for Events & Services In markets like Japan, mobile apps are the gateway to customer and brand connections. We started to help the brand integrate mobile-first tools that allow customers to do the following tasks within their LINE App: RSVP to events, receive digital tickets, and check in via QR codes. Digital event RSVP is enabled and synced with check-in at events. Access personalized services through local platforms.Personalized follow-up messages with exclusive content—all integrated within LINE, Japan's most popular messaging app. We customized the LINE MINI App for clients by building the needed features. Let’s explore a tailored RSVP flow—carefully designed to set the standard for luxury brands. This streamlined, digital-first experience has already positioned our clients as leaders in delivering high-touch, premium engagements in the market: As described, the RSVP journey has become a key touchpoint for delivering a premium and modern customer experience. By combining multiple localized entry points, such as push notifications, QR codes, and rich menus on LINE, with a fast and intuitive registration process, luxury brands can create seamless engagement that feels exclusive and effortless. From customizable reservation options to instant confirmations and quick in-store check-ins, every step is designed to reflect the brand’s commitment to service, elegance, and personalization. Ongoing digital enhancements will continue to elevate this flow, setting a new benchmark for customer-centric luxury experiences in every market. Enhanced CRM & Personalization Engines We support the centralization of customer data across online and offline channels. This allowed the brand to: Track behaviors and preferencesPersonalize content and servicesDeliver tailored communications that reflect individual tastes and needs Key takeaways – Digital Know-How Is Essential for Luxury Brands This transformation journey revealed a key truth: as luxury brands increase their digital touchpoints, the expectations for personalization grow even higher. From event invites to post-sale care, every interaction must feel intentional, elegant, and aligned with the brand’s values. That level of customization does not happen by accident. It requires the right expertise and a dedicated team to design and deliver it. Here are the essential takeaways for any luxury brand going digital: Luxury can go digital without compromising on heritage or exclusivity when done thoughtfully.Localization is essential. Using the right platforms (LINE in Japan, WeChat in China) ensures your brand fits seamlessly into your customers' digital lifestyles.Simplicity is key. Technology should streamline the experience, not complicate it.Personalization builds loyalty. The more digital touchpoints you introduce, the more important it becomes to tailor every moment to each individual.A skilled digital team is no longer optional. To meet the rising bar of luxury customer expectations, brands need expert support to design, manage, and evolve these experiences at scale. Future Prospect – A User-Centric, Seamless Digital Future Looking ahead, the most successful luxury brands will be those that embrace user-first design and seamless integration across platforms. As more customer interactions move online and age groups expand, the number of digital touchpoints is growing—and so is the need for every experience to feel highly personalized and consistent. This shift means that brands can no longer rely on generic solutions. They need dedicated teams and the right digital expertise to craft experiences that reflect their values and meet customer expectations at every step. A trusted technology partner will create more spaces for clients to focus on crafting winning business ideas. During the development process, as a solution architect, we identify the enhancement prospects that can lead to sustainable customer retention for the business. Unified loyalty programs that connect both online and in-store behaviorsCross-channel CRM systems that offer a complete, 360° view of the customer journeyOngoing innovation in digital experiences that deepen engagement By combining innovative technology with a deep understanding of their customers, luxury brands can stay both timeless in identity and timely in experience, true to their legacy while fully ready for the future. How SupremeTech Helps Luxury Brands Enhance Customer Experience We support luxury and retail clients with tailored digital transformation strategies. Our services include: Platform Strategy & Integration(LINE, Salesforce, Event Management, System Migration, Legacy Tech Upgrades)Loyalty Program IntegrationCustom solutions that connect CRM data with customer touchpoints.Digital Product & App DevelopmentFrom concept to launch, we build digital tools that enhance luxury experiences. Ready to elevate your luxury customer experience? Let’s contact us to discuss how digital transformation can help you protect your legacy while creating future-ready experiences. Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & OperationPlatform: Line Mini App (WebApp)Development language: NextJS (React Framework), TypeScriptTeam structure: 6.5 MM x 8 months  Project Manager 0.5Project Tech Lead 0.5 Business Analyst 1.0Infra Engineer 0.5Backend Lead 0.5Backend Dev 1.0Backend Lead 0.5Backend Dev 1.0Quality Control 1.0

            04/06/2025

            82

            Khanh Nguyen T. M.

            Our success stories

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              Enhance the Customer Experience on Digital Platforms While Protecting the Legacy for Luxury Brands

              04/06/2025

              82

              Khanh Nguyen T. M.

              Our success stories

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                SupremeTech and OTTclouds will attend Vietnam ICTCOMM 2025

                SupremeTech is thrilled to announce that we, alongside our OTTclouds solution, will be showcasing at Vietnam ICTCOMM 2025 in Ho Chi Minh City from June 12 to June 14, 2025. As a leading ISO-certified Agile software development company, SupremeTech aims to connect with industry pioneers and technology enthusiasts, demonstrating how FAST Channel and OTT Streaming solutions of OTTclouds can transform digital media delivery.  Attendees will have the opportunity to engage with our experts, explore a live demo of OTTclouds, and learn about our innovative approach to custom software and Agile methodologies. SupremeTech and OTTclouds at Vietnam ICTCOMM We are excited to reveal that SupremeTech and our flagship product, OTTclouds, will participate in Vietnam ICTCOMM 2025. This pivotal event is one of Southeast Asia’s premier platforms for telecommunications, IT, and communication technologies. Our presence underscores our commitment to innovation, partnership, and driving progress in the digital media landscape. Attending ICTCOMM allows us to share our vision for the future of streaming and showcase the robust capabilities of OTTclouds, which include FAST Channel and end-to-end OTT Streaming services tailored for broadcasters, media companies, content owners and enterprises. About Vietnam ICTCOMM 2025 Vietnam ICTCOMM is an international exhibition focused on products and services related to telecommunications, information technology, and communications. ICTCOMM 2025 will occur on 12-14 June at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Vietnam ICTCOMM is a strategic platform for telecommunication businesses to connect, collaborate, and promote their brands and services. The exhibition emphasizes emerging AI, IoT, 5G, cybersecurity, big data, and broadcast media trends. By bringing together government agencies, corporate executives, startups, academics, investors, and media professionals, ICTCOMM fosters valuable networking opportunities and highlights technologies shaping the future of communication. Why We’re Joining – SupremeTech’s Mission At SupremeTech, we aim to deliver secure, high-quality software solutions that drive business transformation. Founded in 2020, we have expanded to over 170 employees and worked with trusted clients across Japan, the US, and Australia. Through Agile and Scrum methodologies, we accelerate product delivery while maintaining rigorous quality control. We view ICTCOMM 2025 as an essential opportunity to forge new partnerships, exchange insights with both local and global industry leaders, and illustrate how our custom software development, OTT Streaming platforms, and HR Tech services can solve specific customer needs. Meet OTTclouds – Powering the Future of Video Streaming OTTclouds is SupremeTech’s comprehensive solution for digital media delivery, offering both FAST (Free Ad-Supported Streaming TV) channels and OTT Streaming services. Designed for broadcasters, content providers, and enterprises, OTTclouds enables: White Label OTT Streaming Applications: Launch your custom-branded OTT applications and CMS access to manage content and apps within days. Apps are available on web, iOS, Android and Android TV.FAST Channel: Create advanced HLS playout including EPG, Graphics Setup, Fallback, Ad breaks. Other advanced features include SCTE-35, Live Event Switch, Encoding, and Transcoding, among others.Monetization Flexibility: Ad-supported (AVOD) and subscription-based (SVOD), and transaction-based (TVOD) models to optimize revenue streams.Cross-Platform Compatibility: Seamless delivery across web, mobile, smart TVs, and connected devices.OTTclouds CMS: End-to-end CMS for content, user and app management, and analytics dashboards for real-time insights. Several media companies have leveraged OTTclouds to expand their audience reach, streamline content workflows, and increase engagement, demonstrating ROI through improved user retention and advertising revenue. >>> See more: User Experience in FAST vs. AVOD: A Comprehensive Comparison What to Expect at Our Booth Interactive Demos Visitors to our booth at ICTCOMM 2025 (Booth V9, Hall A) can experience live demonstrations of the OTTclouds platform. Our team will walk attendees through FAST Channel setup, OTT app configuration, and real-time analytics usage. Attendees can interact with sample dashboards and learn how to manage content libraries, schedule playlists, and optimize ad placements. Industry Insights Sharing We will share case studies from e-commerce, retail, and healthcare industries, illustrating how SupremeTech tailors solutions to meet each client’s unique requirements. Networking Opportunities Engage with our leadership team to explore partnership opportunities, joint ventures, and potential integrations. We welcome discussions with broadcasters, telecom operators, and digital media agencies eager to adopt streaming technologies. Let’s Connect! We invite all current and prospective clients, technology partners, and media professionals to visit our booth V9 at Vietnam ICTCOMM 2025. Please contact us to schedule a meeting in advance.  Whether you’re exploring enhanced streaming solutions, seeking Agile software expertise, or looking to collaborate on groundbreaking projects, our team is here to help. We look forward to meeting you at Vietnam ICTCOMM from June 12–14, 2025. Let’s unlock new possibilities together! If you are interested in attending any panel discussions or breakout sessions featuring SupremeTech representatives, we’ll share details on our social media channels leading up to the event. Follow us on LinkedIn and Facebook for the latest updates.

                22/05/2025

                165

                Ngan Phan

                Our success stories

                +0

                  SupremeTech and OTTclouds will attend Vietnam ICTCOMM 2025

                  22/05/2025

                  165

                  Ngan Phan

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