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Enterprise-level AWS migration for a Global Luxury Jewelry Brand

09/06/2025

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Khanh Nguyen T. M.

SupremeTech is now working closely with a globally recognized luxury jewelry retailer to migrate the LINE MINI App system from a “stand-alone” infrastructure to a globally managed AWS organization without disrupting operations or compromising brand quality. 

In this project, the SupremeTech team has navigated complex integrations, multi-regional coordination, and a highly-layered digital ecosystem. Through product-focused execution, proactive risk management, and strategic alignment, the team delivered the system migration successfully without service disruption.

A Glimpse Inside a Brand’s Operations

As a luxury brand with a long-standing heritage, our client operates in a highly complex environment where every decision is carefully reviewed across multiple layers of management. Balancing this thoughtful, legacy-driven approach with the fast pace of modern technology is no small feat.

The brand operates in a complex environment. Every move has to be carefully thought through by a great number of decision-making layers. The nature of technology is modern and fast-changing, which generally contradicts what the legacy brand is reputed for. 

Nonetheless, luxury brands are born to be the most exquisite trendsetters of the world, so even when it comes to digital transformation, people expect no less than perfection. There’s no room for disruption, no margin for error, and every change must align with the brand’s exceptional standards.

A Glimpse Inside a Brand’s Operations

Here’s what makes the system migration so complex:

  • Global operations mixed with unique brand expectations in each market
  • Extremely high customer expectations, both in-store and online
  • Coordinating across internal teams, regions, and business units
  • Adhering to varying regulations within the system migration

Challenges from Infrastructure migration for A Complex System 

SupremeTech was engaged to develop a LINE MINI App for event registration during Q3–Q4 2024. Previously, the app operated independently, but the goal was to connect it with the brand’s internal infrastructure to enable seamless data flow, enhance cost tracking, and ensure consistent operations across teams.

Technical Challenges

1. Steep Learning Curve

Although we have a lot of experience with AWS services, diving into enterprise-level solutions introduced new challenges. It is still a significant hurdle for our team to learn, effectively use, and master tools like Kubernetes deployment, Datadog, and Argo CD within just a few weeks.

With only two tech members, each of us had to upskill and take ownership quickly. For 3–4 months, we balanced daytime implementation and communication with the enterprise support team while spending nights learning the tool to tackle the project’s growth.

2. Infrastructure Integration

Another major challenge was migrating our application’s infrastructure with the enterprise’s complex existing systems. While we had a confirmed workflow and support from the enterprise team, translating that into working code proved more difficult than expected. 

One example was setting up a proxy for application security—a critical component that introduced unexpected problems. This was also the first time a third-party vendor’s app was being migrated into the enterprise environment, so there was no clear blueprint. We gradually uncovered hidden requirements, such as additional permissions and configuration access, revealing just how much more we needed to understand the system’s inner workings.

Project Management Hurdles

1. Adapting to Multi-Layer Entrepreneurial Ecosystems

The client’s operations were not only large but also multi-dimensional, with several entrepreneurial arms. SupremeTech had to understand this complex structure and build systems that supported flexibility rather than fixed processes.

Communication across many divisions within the client’s multinational operations team was another major challenge. We believe this would not have been possible without the strong commitment of our development team to deliver the best-fit solutions, especially the efforts of our Business Analyst.

2. Cross-Time-Zone Collaboration

The client-side teams operated across multiple regions, including Japan, Southeast Asia, and Europe. To coordinate effectively, they had to deal with time zone differences, cultural differences, and varying work styles.

So, how did we tackle such a Complex Transformation within a limit time?

Navigating the challenges with both technical expertise and ownership 

To keep up with global demand and high expectations from customers, the client needed to modernize its internal systems. But making changes at this scale wasn’t easy. SupremeTech had to overcome a range of technical and coordination challenges to ensure a smooth and successful transition:

Proactive Mindset

Quickly learning the workflow and system wasn’t enough; we had to troubleshoot why the app wasn’t working. Whether it was due to gaps in our understanding or setup issues from the support team, we had to keep moving forward, identify the root cause, and ensure successful deployment.

SupremeTech engineers took the initiative step by step. They identified potential risks, assessed the impact on all stakeholders, and built mitigation strategies directly into the project timeline. This approach helped the team meet delivery milestones without compromising quality, even under tight constraints.

Flexible Work Approach

Working with just four team members on a project of this scale required laser focus and disciplined execution. With a product-focused mindset, with limited resources, it was crucial that every team member understood the broader system and took accountability for both outcomes and cross-functional collaboration.

Streamlined Communication with a Clear Source of Truth

Using chat channels was fast and convenient for communication across time zones. However, to avoid scattered updates, we created a single source of truth by setting up centralized documentation. This helped keep tasks clear, accountable, and on track.

The team also placed a strong focus on role clarity. Everyone knew who was responsible for each task, who had the authority to approve it, and who should escalate any issues. This ensured smooth decision-making during critical moments.

Shared Entrepreneurial Energy

This wasn’t just a technical assignment. SupremeTech saw it as a shared venture. By aligning with the client’s entrepreneurial mindset, we became a strategic ally rather than just a vendor.

This project demonstrated that even the most complex transformations can be successful with the right approach. By staying aligned with the client’s brand values, adapting to change, and working seamlessly across teams and borders, we delivered a solution that was both robust and future-ready.

Navigating the challenges system migration with both technical expertise and ownership 

Here are some key takeaways for others on a similar journey:

Keys takeaways

For Luxury Brand Leaders

Digital transformation doesn’t have to be disruptive. With clear goals, strong collaboration, and the right technology partner, even complex system migration can run smoothly. The key is aligning innovation with the company’s brand identity, operational reality, and long-term vision.

For IT & Digital Teams

We would suggest

  • Design for change. Business needs can shift quickly, so systems must be able to adapt. Flexibility is not a bonus option. It is essential for long-term success.
  • Plan for the future. Scalable architecture solves more than current problems. It helps save time, reduce costs, and prevent technical debt in the future.
  • Collaborate across regions and teams. In global projects, strong coordination across departments, cultures, and time zones is not optional. It is the key to real progress.

We understand that one success does not ensure the next, so we treat every upcoming opportunity as a great chance to learn. Each project will present new challenges to test our technical capabilities and project management skills. These challenges will sharpen our competencies and refine how we deliver, regardless of the situation’s complexity.

>>> Read more related articles: 

Future Prospects

For the Client

With this new digital infrastructure in place, the brand is now better prepared to deliver personalized, localized, and premium experiences across flagship stores, regional boutiques, and online platforms. The foundation is ready to support future innovation in areas such as CRM, client interfaces, and omnichannel commerce.

Digital transformation doesn't have to be disruptive

For SupremeTech

This project demonstrated and validated our ability to operate as a reliable strategic partner to luxury brands undergoing digital transformation at scale. We don’t just deliver code; we elevate customer experience and build technology that scales with ambition, while also preserving its heritage and protecting it.

SupremeTech’s Service for Luxury Brands

How We Help Luxury Brands Transform

At SupremeTech, we specialize in helping luxury and retail brands navigate technical complexity with elegance and precision.

Our tailored services include:

  • Platform Strategy & Integration
  • System Migration & Legacy Tech Upgrade
  • LINE & Salesforce Integration
  • Event Management Systems
  • Custom Digital Advisory

Want to know more about the LINE MINI App project for this client? Explore in the second episode of this series: Enhance the Customer Experience on Digital Platforms for Luxury Brands

We understand what’s at stake for your brand equity, reputation, and customer loyalty, and we treat every project with that level of care.

Looking to future-proof your luxury brand’s digital infrastructure?

Please consult with our experts to discover how we can help you align your technology with your brand’s vision.

Development systems and technologies

Below are the resources and technologies we use to develop the services:

  • Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & Operation
  • Platform: LINE MINI App (WebApp)
  • Development language: NextJS (React Framework), TypeScript
  • Team structure:
    • 2 MM x 4 months
    • Project Tech Lead 0.5 
    • Business Analyst 0.5
    • Infra Engineer 0.5
    • Quality Control 0.5

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            How Team Người Việc Won SupremeTech’s AI Hackathon 2025 with AI-Assisted Development and Agile Thinking

            24 hours. 10 teams. Countless lines of code. One team claimed the spotlight and took half of the 100 million VND prize pool. SupremeTech’s first-ever AI Hackathon was more than just a competition, it was a test of endurance, creativity, and teamwork. For one intense day and night, our participants pushed the limits of AI-assisted development, turning raw ideas into functioning prototypes under extreme time pressure. Among them, three teams rose above the rest. Their solutions not only showcased strong technical execution but also revealed how AI hackathon use cases can bring real business value in areas such as customer experience, automation, and data-driven decision-making. These top three use cases highlight the future potential of AI and the passion of SupremeTech’s people to turn vision into reality. Brought home the Top Prize - Team Người Việc stood out for their sharp strategy and teamwork. Their winning project solved a familiar yet complex issue in the tourism industry: managing group travel efficiently while ensuring every participant enjoys a seamless experience. Presented in clear business logic, executed with agile methodology, and powered by AI-assisted development, their solution proved that innovation thrives when technology meets human insight. Introducing the Team: Small but Strong Team Người Việc brought together a crew of four: Hung Dinh, Huy Nguyen, and Dung Nguyen as front-end engineers, and Khanh Nguyen as the business analyst. While other teams had five members, this smaller team turned their size into strength. With Khanh shaping the business logic and user journey, and the three engineers transforming those ideas into a functional product, they created a strong link between business insight and technical execution. Each member brought a distinct perspective: one focused on monetization and business value, another on operational flow, and others on technical quality and user experience. Together, they created a strong team that has both business insight and technical execution. Khanh shared that: “Everyone respected each other’s opinions. We weren’t chasing perfection, we were building something real, something that worked”. The Challenge: Turning Hot and Heavy Topic into Opportunity When the AI Hackathon began, the participating teams didn’t get to choose their challenge. Each team drew a topic randomly from a pool of three, and fate handed team Người Việc a challenge that was both broad and complex: Destination and Experience Management System for Tourism. Instead of seeing it as an obstacle, the team saw great potential in this topic: “It’s actually very close to what SupremeTech does,” one member shared. “Tourism and service coordination are among the industries where our clients face similar pain points. If developed further, this could even become a real product for the company”. For most teams, tackling something this wide in just 24 hours would be overwhelming. But for Người Việc, it became the perfect opportunity to combine business logic, agile thinking, and AI-assisted development into a single solution. Dũng, one of the front-end engineers shared: “We didn’t see it as just a travel problem. It’s a coordination problem that every company faces because of too many people, too little time, and too many things to track.” The Idea: Transforming Tourism Coordination with AI Manual planning and coordination often create time-consuming processes, lack of feedback, and fragmented communication across travel agencies, corporate HR departments, and trip participants. To solve this, Người Việc envisioned an end-to-end platform that connects all stakeholders, from travel agencies and corporate planners to event organizers and trip participants.The system enables users to: Create and customize travel itinerariesConnect directly with travel agencies through a marketplace modelTrack schedules via QR codeProvide instant feedback during the trip. In short, it bridges the gap between demand and supply in hospitality, creating a more transparent, interactive, and seamless travel experience. The Process: From Brainstorming to AI-Assisted Development What set Người Việc apart was their strategic mindset before touching a single line of code. Instead of rushing to use AI tools right-away, the team began with a face-to-face brainstorming session, mapping out what a real group trip looks like from start to finish: from planning and agency communication to real-time updates and user feedback. To validate their ideas, they even called friends working in hospitality to understand pain points from the field such as: how agencies handle client requests, where information gets lost, and what travelers actually expect. Only after this discovery phase, the team moved into design and development. They first created clear user stories and workflows on their own, then applied story-based prompting by feeding those stories into ChatGPT and Copilot to generate database schemas, API endpoints, and code snippets. This structured use of AI helped them align technical output with business logic and speed up development. Their approach became a model of how AI-assisted development and agile methodology can complement each other, keeping logic clear while boosting speed. Their mantra throughout the process was simple yet powerful: Think first, then use AI smartly. This mindset kept their workflow focused, turning AI into a productivity multiplier instead of a shortcut, and became a highlight in their AI hackathon journey.Without a QC member, the team stayed flexible and shared responsibilities across roles. Each member could take on multiple tasks when needed, but they still kept a clear structure in how they worked. The PTL and BA stepped in as real users, testing features and giving feedback from a user’s point of view. After defining their user roles and business logic, Team Người Việc translated their ideas into a working prototype. Their platform acts as a bridge between corporate planners and travel agencies, creating a space where requests, itineraries, and feedback flow seamlessly in real time. The system’s core features included: Trip creation and customization: HR or operation teams can build itineraries, adjust timelines, and submit requests tailored to their needs.Agency collaboration: Travel agencies receive those requests, update details, and negotiate directly through the platform, no more back-and-forth emails or lost messages.Participant tracking: Each trip generates a public QR code, allowing members to follow updates, view schedules, and send instant feedback during the journey.Transparency and engagement: The platform closes the communication loop, giving every stakeholder a clearer view of the process. With these key flows completed, the team delivered a functional MVP, a product with clean logic, smooth handoffs between roles, and enough structure to be reused or scaled for other industries. Modern Tech Stack Built for AI-Driven Innovation To bring their concept to life within 24 hours, Team Người Việc designed a tech stack that was modern, lightweight, and AI-friendly. Every layer from frontend to deployment was chosen to balance speed, scalability, and maintainability. Frontend Layer: Fast and Built for Clarity The team developed the user interface using Next.js 15 to handle both page rendering and API routes. Combined with TypeScript, it provided type safety and consistency across all modules, reducing human errors in the rush of development. For styling and components, they used Tailwind CSS and shadcn/ui, which allowed them to quickly create a clean, responsive design without spending time reinventing basic UI elements. Despite the tight schedule, the frontend still delivered a cohesive experience from trip creation to QR-based tracking, proving that with the right stack, agility doesn’t mean sacrificing structure. Backend Layer: Structured Logic and Data Flow Behind the interface, the team used Prisma ORM to manage the database layer. Its schema-first approach, paired with TypeScript integration, helped them maintain data consistency while iterating rapidly. The backend services were also written in Next.js, utilizing server functions to keep everything unified and easy to deploy. This setup gave the team clear control over their data models and allowed them to focus on the business logic, ensuring that trip creation, feedback collection, and participant interactions all flowed smoothly without manual handling. Infrastructure & Deployment: Stability under Pressure To keep their development-to-demo pipeline fast and reliable, Người Việc deployed their system on AWS using Dokploy - a self-hosted CI/CD solution that automates Docker-based deployments. This environment allowed them to push code, test changes, and release updates seamlessly without dependency conflicts. By using Docker containers, they replicated production conditions from the start, ensuring that the MVP remained stable and demo-ready throughout the hackathon. The setup was simple enough for rapid iteration yet robust enough to be scaled for real client use. AI Tools: A Smarter, Not Faster, Way to Build AI played a key role in the team’s workflow but only after the foundation was set.ChatGPT acted as their assistant for ideation and logic design, helping refine user stories, define acceptance criteria, and clarify user flows. Meanwhile, GitHub Copilot served as their pair programmer, generating clean snippets, suggesting improvements, and handling repetitive coding tasks. Instead of using AI as a shortcut, Người Việc used it as an accelerator by integrating it at the right moments to enhance productivity while keeping control of direction and logic. >>> Read more related articles: AI-Assisted Ecommerce Solution Wins Third Place at SupremeTech AI Hackathon 2025How Human Intelligence and AI Capabilities Can Redefine Software Development | Featuring The 1st Runner-Up of SupremeTech AI Hackathon 2025 Judges’ Feedbacks Business Perspective From a business perspective, the judges saw Team Người Việc as a perfect example of practicality and vision. Their solution showed how AI-driven development can address real client needs, especially in industries like travel and hospitality. However, the judges also provided constructive feedback for future improvement. While the idea covered a broad scope from sales to operations, they suggested narrowing the focus to one specific stage in the travel management cycle. By doing so, the solution could achieve higher feasibility and faster adoption in real-world scenarios. The judges also encouraged documenting the team’s AI-assisted project management workflow as a reference for future AI hackathon journeys within SupremeTech. The final presentation showcased all the best qualities of their teamwork. The judges highlighted Người Việc’s clear storytelling, strong time management, and smooth demo delivery that effectively illustrated how their system worked. The team’s confident, structured presentation left a lasting impression and perfectly captured the spirit of SupremeTech’s AI Hackathon. Technical and Engineering Perspective From a technical point of view, the judges recognized Người Việc as a team that combined strong engineering skill with thoughtful use of modern tools. They developed their product on a well-defined code base with clear development standards, following a structured flow from analysis and design to implementation, which is remarkable under the time pressure of a 24-hour hackathon. The highlight of their approach was the story-based prompting technique, which kept the project’s logic coherent from start to finish. By crafting prompts around user stories rather than isolated tasks, the team ensured that every AI-generated piece of code served a real business purpose. This balance between automation and human reasoning became one of the defining features of their success. Teamwork: Staying Calm When Things Went Wrong No hackathon story is complete without chaos and Người Việc had their moment too. Just before the final presentation, disaster happened: the team’s slide suddenly became inaccessible because their shared drive was locked by the judges. With only minutes left, they borrowed a laptop, rebuilt the slides from scratch, and walked onto the stage calm and composed delivering a confident demo that looked effortless to the audience. The team recalled “After 22 hours of coding, what stayed with us wasn’t exhaustion. It was that moment when everyone looked at each other and said: We'll make it work, no matter what.” Voices from the Winners For Team Người Việc, winning the hackathon was not just about the prize, it was about learning how humans and AI can truly collaborate. Reflecting on the experience, Dũng shared: “We realized that AI isn’t just a tool, it’s a real teammate, if you know how to ‘talk’ to it. Each team used AI differently: some for brainstorming, some for UI design, others for presentation. But the prompts we gave were never the same, and that’s why the results were so different. AI only shows its real power when people know how to guide it.” As winners, the team also offered advice for those who will join future hackathons: “Prepare everything you can beforehand: boilerplate code, deployment setup, tools, and your fighting spirit. Once the event starts, every minute counts. And above all, trust your team” Conclusion Team Người Việc proved that real innovation is not only about technology, but about people working together with purpose. By combining business insight, teamwork, and the smart use of AI, they turned a difficult 24-hour challenge into a real achievement. For SupremeTech, this victory is more than just a competition result. It’s a reminder that the future of development starts with clear thinking, strong teamwork, and the courage to explore new ways of building with AI. Appendix: 1. How the Team Applied AI Throughout the Project StageApproachAI Application/ Tools UsedAnalysis & DesignThe whole team brainstormed together, role-playing as real users to map out workflows and features.No AI used — this was the most human-driven stage focused on critical thinking.User Story writingConverted rough ideas into logical workflows, defined goals, and acceptance criteria.ChatGPT acted as a virtual BA, turning brainstorm notes into professional User Stories and Acceptance Criteria.Coding (User Story Based)Developers implemented each User Story while communicating directly with the AI assistant for suggestions and refactoring.GitHub Copilot served as a coding partner, reading stories, suggesting code, refining syntax, and accelerating implementation.Testing & ReleaseThe PTL and BA acted as real users to test the product, identify bugs, and refine the UX before release.No AI used — manual testing for real-user validation. 2. Team Tech Stack LayerTech StackFrontend & Backend (Fullstack)Next.js 15 (App Router)UI Libraryshadcn/ui + TailwindCSSAI AssistantChatGPT + GitHub CopilotInfra / DeployAWS + Dokploy 📩 Read more articles about us here: SupremeTech’s Blog

            22/10/2025

            287

            Quy Huynh

            AI

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            How Team Người Việc Won SupremeTech’s AI Hackathon 2025 with AI-Assisted Development and Agile Thinking

            22/10/2025

            287

            Quy Huynh

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