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Centralized vs Decentralized Crypto Exchanges

17/03/2023

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Hi everyone, It’s Binh again. I am writing this as the 3rd blog post in the blockchain technology blog series. Please be sure to check my previous posts in the series which are: Exploring The Opportunities Of Blockchain Development and Welcome To Chapter 3.0 Of The Web: The Business Model And User Benefits.

After covering the basic concept of Web3, which is still in the conceptualizing phase, I would like to return to the reality of the current solution in the market in this post so that you can have a more practical view of how Web3 should be used and built.

What is the most used blockchain solution currently? Of course, most current internet users would say it is a cryptocurrency exchange. Yes, despite the doubt about cryptocurrency’s feasibility and toxic news about highly speculating trading, the cryptocurrency exchange is undoubtedly the most popular blockchain application in the market. Today, I will dig deeper into this application and how it is built as a Web3 application. At the end of this blog, you will have a clearer understanding of the decentralization concept of Web3, especially how it is different from Web2-like centralized solutions.

I heard about CEX and DEX, but what are these keywords really about?

I heard about CEX and DEX, but what are these keywords really about?

In the world of cryptocurrency trading, there are two primary types of exchanges: centralized exchanges (CEX) and decentralized exchanges (DEX). While CEXs like Binance and Coinbase have become the go-to for many traders due to their user-friendly interfaces and high liquidity, they also come with significant risks. On the other hand, DEXs like Uniswap and PancakeSwap offer greater security and privacy but at the cost of lower liquidity and a steeper learning curve. Next, I will guide you to explore the key differences between these two types of exchanges and why the rise of DEXs brings us closer to the original vision of a truly decentralized web.

You are not holding a real crypto asset while trading in a centralized system like CEXs

You are not holding a real crypto asset while trading in a centralized system like CEXs

CEXs are built around a traditional model of finance where a single entity controls the platform, holding custody of users’ funds and acting as an intermediary for all transactions. This means you do not have tangible crypto assets if you trade on these platforms. You are just trading a number in your account stored in these apps’ databases. While this model has allowed for the rapid growth and adoption of cryptocurrency trading, it also presents significant risks for traders. If a centralized exchange is hacked, users’ funds can be stolen or lost entirely, leaving traders with little to no recourse.

The Mt. Gox hack in 2014 serves as a stark reminder of the risks associated with centralized exchanges. At the time, Mt. Gox was the largest Bitcoin exchange in the world, handling over 70% of all Bitcoin transactions. However, it was later revealed that the exchange had been hacked, resulting in the loss of 850,000 bitcoins, worth over $450 million at the time. The hack had a significant impact on the cryptocurrency market, causing the price of Bitcoin to plummet and leading to a loss of trust in centralized exchanges among many investors.

Another example of a centralized exchange being vulnerable to hacking and security breaches is the FTX scandal that occurred in July 2021. FTX, one of the largest cryptocurrency exchanges in the world, suffered a data breach that exposed the personal information of thousands of its users. The hackers managed to steal over $8 million worth of cryptocurrencies, including Bitcoin, Ethereum, and Litecoin.

These incidents highlight the risks of using centralized exchanges, where users’ funds and personal data are stored on a single server, making them a prime target for cyber attacks. Once a hacker gains access to the exchange’s server, they can easily transfer the funds to their wallets, leaving users with little to no recourse.

Decentralized exchanges (DEXs) are different in nature

Decentralized exchanges (DEXs) are different in nature

On the other hand, decentralized exchanges (DEXs) operate on a peer-to-peer network without a central authority controlling the exchange of cryptocurrencies. They are built on decentralized blockchain technology, offering users more control over their funds.

One of the key benefits of DEXs is that they are not vulnerable to the same types of hacks as centralized exchanges. This is because users retain control of their private keys and are not required to trust a centralized entity to hold their funds. Additionally, DEXs are censorship-resistant, meaning they cannot be shut down or restricted by governments.

For example, a popular DEX is Uniswap, built on the Ethereum blockchain and uses smart contracts to facilitate trades. Users maintain control of their funds and trade directly with each other without the need for a centralized intermediary.

DEXs are designed to be “more Web3”, but…

DEXs are designed to be “more Web3”, but…

While decentralized exchanges (DEXs) offer several advantages over centralized exchanges, they are not without their own set of drawbacks. One of the most significant drawbacks of DEXs is their limited liquidity. Unlike centralized exchanges, which often have large trading volumes and order books, DEXs generally have lower liquidity and smaller trading volumes. This can result in higher slippage and less favorable prices for traders.

Another disadvantage of DEXs is their complexity. DEXs are built on blockchain technology and require users to interact with smart contracts, which can be confusing for those who are not familiar with the technology. Additionally, DEXs may have a limited range of trading pairs available, making it difficult for traders to access certain cryptocurrencies.

Finally, DEXs are not immune to price manipulation. While DEXs are designed to be more resistant to market manipulation than centralized exchanges, it is still possible for bad actors to manipulate prices by using sophisticated trading strategies or by pooling their resources to create artificial demand or supply. This can result in traders suffering losses and undermining the trust in the DEX platform.

TL;DR which platform should I choose to trade crypto assets?

TL;DR which platform should I choose to trade crypto assets?
  1. Liquidity: CEX typically has higher liquidity than DEX due to its larger user base and higher trading volumes. This means that traders on CEX may have access to better prices and faster trade executions.
  2. Security: While DEX is generally considered more secure than CEX due to the decentralized nature of the platform, there is still a risk of hacking and security breaches. It is important to note that decentralized does not always mean completely secure, and users should still take appropriate measures to protect their assets.
  3. User Experience: CEX often offers a more user-friendly experience with a familiar interface, advanced trading tools, and customer support. DEX, on the other hand, may require users to have a basic understanding of blockchain technology and may have a steeper learning curve for beginners.
  4. Regulation: CEX is subject to more regulation and oversight than DEX, which operates in a more decentralized and unregulated environment. Depending on your perspective, this can be seen as a pro or a con.
  5. Asset Support: CEX often supports a wider range of assets than DEX, which may have limited token offerings due to technical limitations or lack of demand.

Overall, the choice between DEX and CEX depends on individual preferences and risk tolerance. Before deciding where to trade, it is important to carefully consider the pros and cons of each platform.

Decentralized exchange is a positive step forward

Decentralized exchange is a positive step forward

Wow, the article is longer than I expected, but I hope you got a better understanding of DEX and CEX after reading it. Again, the implementation of Web3 is an ongoing process and the development of decentralized exchanges is just one aspect of it. As with any new technology, it will take time to iron out all the kinks and ensure a seamless user experience. However, the potential benefits of a decentralized financial system are too great to ignore.

As a leader of a tech company like SupremeTech, I believe that the future of finance and many other industries powered by technology lies in the hands of the users. Decentralized exchanges are a step in the right direction for the future of Web3. We should continue to support and develop these platforms to create a more equitable and transparent financial system for all.

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    From November 11 to 17, 2024, the SupremeTech team traveled to Japan with three main goals in mind: To explore and learn from Japanese corporate cultureTo visit and work with key clients: This included a visit to Classmethod (CM) and on-site discussions with one of the major clients involved in a key project at our companyTo attend Inter BEE, one of Japan’s leading tech events. The exhibition brought together cutting-edge trends in broadcasting, content creation, and digital entertainment — a must-see for anyone in the industry. Beyond the professional takeaways, the business trip gave us a deeper glimpse into how the Japanese work, connect with others, and shape their distinctive workplace culture. Detailed Agenda Time: 11/11/2024 – 17/11/2024 Location: Tokyo – Chiba, Nhật Bản DateMain activities10/11Travel from Vietnam to Tokyo11/11Work at Classmethod’s office & visit the client site12/11Continue working at Classmethod’s office13/11Attend Inter BEE 2024 in Chiba14~15/11Remote work from hotel: content wrap-up and business trip report preparation16/11Weekend break – Explore Hakone, enjoy hot springs, and the beauty of the Japanese landscape17/11Return to Vietnam Unforgettable Moments & Highlights Office day at Classmethod & client meeting for the project First Two Days: At Classmethod’s Tokyo Office Our first two days were spent working at Classmethod’s office, located on the 26th floor of Hibiya Tower — right in the heart of Tokyo. From up there, we were treated to a sweeping view of Tokyo Tower, and even caught a glimpse of Tokyo Skytree in the distance — a truly breathtaking sight that had us all pausing in awe. The office is thoughtfully designed, with a variety of modern, functional spaces: Cafeteria area: An open, friendly space where people can grab tea or coffee, chat freely, or even get some work done. One particularly charming detail was the “souvenir corner”, where employees leave small gifts or local specialties from their business trips — a fun and meaningful way to share experiences with colleagues.Meeting zone: Equipped with both group meeting rooms and private booths, this area supports a range of activities, from team discussions to quiet, focused work.Internal workspace: A spacious, quiet area reserved for employees — ideal for deep concentration. In the afternoon of our first day, we headed out with Classmethod’s team to visit one of their key clients. We attended a vendor meeting, met the stakeholders in person, and gained a much clearer picture of how our collaboration might evolve in the future. It was a solid start and just the right dose of excitement for the first day. Discovering Japanese Work Culture at Classmethod’s Office Flexible and Respectful Work Environment:The office features an open layout with minimal physical barriers but is smartly designed to maintain focus (e.g., personal booths and small meeting rooms). Everyone is encouraged to choose the work arrangement that best suits them.A Culture of Sharing and Internal Bonding:One great example is the “お土産 (omiyage)” corner in the cafeteria — a small but meaningful tradition of sharing. Boxes of sweets and gifts from different regions aren’t just snacks; they’re little stories passed around naturally among colleagues, building bonds and sparking conversations.Focus on Health and Comfort:Free tea and coffee are always available, and there are cozy spots throughout the communal area where you can take breaks and relax. This thoughtful care helps everyone recharge and stay creative throughout the workday. We truly felt that this is a workplace where people are respected, connections are encouraged, and productivity doesn’t come from pressure but from a spirit of initiative and mutual support. Meeting the Vendors Collaborating on the Project At the Vendor Meeting, we were warmly welcomed with coffee and pastries — a perfect example of “omotenashi,” the Japanese spirit of hospitality. When I introduced myself as being from Vietnam, everyone was pleasantly surprised and delighted, which created a friendly and warm atmosphere right from the start. Through the meeting, we not only got to know our partners better but also clearly felt how important personal communication is in technical collaboration — something that online meetings sometimes struggle to capture. Memorable Moments Beyond Work:  A Fun Visit to a Major Restaurant Chain (Day 2) On the morning of Day 2, before heading to the office, we stopped for breakfast at a restaurant that’s part of a well-known chain — and interestingly, also a client in our current project for a takeout ordering system. The menu was huge. It took us a while to finally decide on our breakfast picks. The restaurant had adorable cat-shaped serving robots with expressive digital faces, but our table was actually served by a real staff member (still cute, though!). Even though it was just a quick breakfast, being in the actual space where our product is used gave me a much clearer sense of the customer’s needs. It was a small but meaningful reminder of why we build what we build. Attending the Inter BEE event Inter BEE is Japan’s biggest tech exhibition dedicated to broadcasting, video, audio, and communications. It’s where major players like Panasonic, Sony, and Hitachi showcase cutting-edge technologies alongside smaller companies offering innovative tools, from video editing software and specialized storage devices to creative graphic design solutions. Some of the standout trends we saw at the event included: AI-powered content production4K/8K broadcasting and cloud-based transmission solutionsNew VR/AR applications in entertainment Impressive Moments from Inter BEE Attending Inter BEE was a completely new experience for me, not just because of its massive scale, but also thanks to the level of professionalism and precision in every detail of the event. Our Company’s Activities at the Event: Our team, in collaboration with our partner Enlyt, set up a booth to showcase CloudTV (internally known as OTTclouds) — a cloud broadcasting platform currently being developed and deployed for the Japanese market.While Mr. Hoang, the project lead, was busy welcoming visitors at the booth, I had the chance to explore the entire exhibition and dive into the latest technologies in the industry. A Few Highlights That Stood Out:  Flawless “Japanese-style” organization:From the booth layout and clear navigation signs to helpful staff everywhere, everything was organized with incredible logic and clarity. Despite the venue's size, finding our way around was surprisingly easy.High-quality tech booths: Every exhibitor put real effort into both content and presentation. The booths were visually impressive, filled with interactive demos and staff who were well-trained. Some even let visitors try out cutting-edge technology, such as VR gear or TV production systems, right on the spot.An authentic feeling for the broadcast-media world:For the first time, the TV and broadcast industry felt tangible to me — no longer distant or abstract. Seeing massive cameras, complex post-production setups, and live demos of AI dubbing or audio processing gave me a whole new appreciation for what happens behind the scenes of every show we watch.Learning through conversations:Beyond just looking around, I also had the chance to chat briefly with staff from a few booths. Even though I couldn’t catch every technical term, those exchanges were incredibly meaningful — a reminder of how valuable honest, human-to-human knowledge sharing can be. What I’m Taking Home from the Business Trip Our business trip to Japan brought so many meaningful takeaways — not just for me, but for the whole team: We got to see firsthand the meticulousness, warm hospitality, and thoughtful spirit of sharing that define how Japanese companies operate.From meaningful conversations to in-person meetings, we deepened our connections, especially with strategic clients involved in our company’s flagship projects.Inter BEE provided us with a front-row seat to the latest developments in broadcasting and digital entertainment — from AI-powered tools to immersive media solutions. This Japan business trip wasn’t just about understanding our clients or getting updates on current projects — it was also a rare chance to immerse ourselves in Japanese corporate culture, learn from how events are run, and truly feel the professionalism that drives the way people work in Japan. We’re hopeful that this won’t be the last time. Here’s to more chances in the future to reconnect, learn, and grow together. Snapshots from the Business Trip More snapshots from the Classmethod office and our client visit  A cozy space that doubles as a cafeteria and a free-seating work area Poster of the football team that Classmethod sponsors Instructions for staff on how to order food in the cafeteria View of the park from one of the meeting rooms Meeting with Classmethod team members from the project we're collaborating on The client team member prepared a slide showcasing different types of sweets for everyone to choose and try during the meeting. Some photos from the Inter BEE event

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        Enterprise-level AWS migration for a Global Luxury Jewelry Brand

        SupremeTech is now working closely with a globally recognized luxury jewelry retailer to migrate the LINE MINI App system from a “stand-alone” infrastructure to a globally managed AWS organization without disrupting operations or compromising brand quality.  In this project, the SupremeTech team has navigated complex integrations, multi-regional coordination, and a highly-layered digital ecosystem. Through product-focused execution, proactive risk management, and strategic alignment, the team delivered the system migration successfully without service disruption. A Glimpse Inside a Brand’s Operations As a luxury brand with a long-standing heritage, our client operates in a highly complex environment where every decision is carefully reviewed across multiple layers of management. Balancing this thoughtful, legacy-driven approach with the fast pace of modern technology is no small feat. The brand operates in a complex environment. Every move has to be carefully thought through by a great number of decision-making layers. The nature of technology is modern and fast-changing, which generally contradicts what the legacy brand is reputed for.  Nonetheless, luxury brands are born to be the most exquisite trendsetters of the world, so even when it comes to digital transformation, people expect no less than perfection. There's no room for disruption, no margin for error, and every change must align with the brand’s exceptional standards. Here’s what makes the system migration so complex: Global operations mixed with unique brand expectations in each marketExtremely high customer expectations, both in-store and onlineCoordinating across internal teams, regions, and business unitsAdhering to varying regulations within the system migration Challenges from Infrastructure migration for A Complex System  SupremeTech was engaged to develop a LINE MINI App for event registration during Q3–Q4 2024. Previously, the app operated independently, but the goal was to connect it with the brand’s internal infrastructure to enable seamless data flow, enhance cost tracking, and ensure consistent operations across teams. Technical Challenges 1. Steep Learning Curve Although we have a lot of experience with AWS services, diving into enterprise-level solutions introduced new challenges. It is still a significant hurdle for our team to learn, effectively use, and master tools like Kubernetes deployment, Datadog, and Argo CD within just a few weeks. With only two tech members, each of us had to upskill and take ownership quickly. For 3–4 months, we balanced daytime implementation and communication with the enterprise support team while spending nights learning the tool to tackle the project's growth. 2. Infrastructure Integration Another major challenge was migrating our application’s infrastructure with the enterprise’s complex existing systems. 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Communication across many divisions within the client’s multinational operations team was another major challenge. We believe this would not have been possible without the strong commitment of our development team to deliver the best-fit solutions, especially the efforts of our Business Analyst. 2. Cross-Time-Zone Collaboration The client-side teams operated across multiple regions, including Japan, Southeast Asia, and Europe. To coordinate effectively, they had to deal with time zone differences, cultural differences, and varying work styles. So, how did we tackle such a Complex Transformation within a limit time? Navigating the challenges with both technical expertise and ownership  To keep up with global demand and high expectations from customers, the client needed to modernize its internal systems. But making changes at this scale wasn’t easy. SupremeTech had to overcome a range of technical and coordination challenges to ensure a smooth and successful transition: Proactive Mindset Quickly learning the workflow and system wasn’t enough; we had to troubleshoot why the app wasn’t working. Whether it was due to gaps in our understanding or setup issues from the support team, we had to keep moving forward, identify the root cause, and ensure successful deployment. SupremeTech engineers took the initiative step by step. They identified potential risks, assessed the impact on all stakeholders, and built mitigation strategies directly into the project timeline. This approach helped the team meet delivery milestones without compromising quality, even under tight constraints. Flexible Work Approach Working with just four team members on a project of this scale required laser focus and disciplined execution. With a product-focused mindset, with limited resources, it was crucial that every team member understood the broader system and took accountability for both outcomes and cross-functional collaboration. Streamlined Communication with a Clear Source of Truth Using chat channels was fast and convenient for communication across time zones. However, to avoid scattered updates, we created a single source of truth by setting up centralized documentation. This helped keep tasks clear, accountable, and on track. The team also placed a strong focus on role clarity. Everyone knew who was responsible for each task, who had the authority to approve it, and who should escalate any issues. This ensured smooth decision-making during critical moments. Shared Entrepreneurial Energy This wasn’t just a technical assignment. SupremeTech saw it as a shared venture. By aligning with the client’s entrepreneurial mindset, we became a strategic ally rather than just a vendor. This project demonstrated that even the most complex transformations can be successful with the right approach. By staying aligned with the client’s brand values, adapting to change, and working seamlessly across teams and borders, we delivered a solution that was both robust and future-ready. Here are some key takeaways for others on a similar journey: Keys takeaways For Luxury Brand Leaders Digital transformation doesn’t have to be disruptive. With clear goals, strong collaboration, and the right technology partner, even complex system migration can run smoothly. The key is aligning innovation with the company’s brand identity, operational reality, and long-term vision. For IT & Digital Teams We would suggest Design for change. Business needs can shift quickly, so systems must be able to adapt. Flexibility is not a bonus option. It is essential for long-term success.Plan for the future. Scalable architecture solves more than current problems. It helps save time, reduce costs, and prevent technical debt in the future.Collaborate across regions and teams. In global projects, strong coordination across departments, cultures, and time zones is not optional. It is the key to real progress. We understand that one success does not ensure the next, so we treat every upcoming opportunity as a great chance to learn. Each project will present new challenges to test our technical capabilities and project management skills. These challenges will sharpen our competencies and refine how we deliver, regardless of the situation's complexity. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Future Prospects For the Client With this new digital infrastructure in place, the brand is now better prepared to deliver personalized, localized, and premium experiences across flagship stores, regional boutiques, and online platforms. The foundation is ready to support future innovation in areas such as CRM, client interfaces, and omnichannel commerce. For SupremeTech This project demonstrated and validated our ability to operate as a reliable strategic partner to luxury brands undergoing digital transformation at scale. We don’t just deliver code; we elevate customer experience and build technology that scales with ambition, while also preserving its heritage and protecting it. SupremeTech’s Service for Luxury Brands How We Help Luxury Brands Transform At SupremeTech, we specialize in helping luxury and retail brands navigate technical complexity with elegance and precision. Our tailored services include: Platform Strategy & IntegrationSystem Migration & Legacy Tech UpgradeLINE & Salesforce IntegrationEvent Management SystemsCustom Digital Advisory Want to know more about the LINE MINI App project for this client? Explore in the second episode of this series: Enhance the Customer Experience on Digital Platforms for Luxury Brands We understand what’s at stake for your brand equity, reputation, and customer loyalty, and we treat every project with that level of care. Looking to future-proof your luxury brand’s digital infrastructure? Please consult with our experts to discover how we can help you align your technology with your brand's vision. Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & OperationPlatform: LINE MINI App (WebApp)Development language: NextJS (React Framework), TypeScriptTeam structure: 2 MM x 4 monthsProject Tech Lead 0.5 Business Analyst 0.5Infra Engineer 0.5Quality Control 0.5

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            Luxury branding is undergoing a digital revolution as brands adapt to meet the evolving expectations of modern consumers. A case study of a century-old luxury brand demonstrates how traditional values can be preserved while embracing digital transformation. Through mobile-first solutions like LINE Mini App in Japan, brands can now enhance customer experience and offer seamless digital experiences for events, store check-ins, and personalized services.  The key to success lies in striking a balance between heritage and innovation, implementing localized solutions, and maintaining simplicity while delivering personalized experiences. The future of luxury retail depends on unified loyalty programs, cross-channel CRM systems, and continuous digital innovation, enabling brands to remain both timeless in identity and contemporary in customer experience. Digital Transformation for Luxury Brands As widely known among business owners, digital transformation in customer experience in this decade means utilizing technology to diversify and enhance customer experience across digital touchpoints commonly used by general mobile users.  For some traditional businesses, digital transformation includes migrating sales and operations to a digital environment and unifying the customer experience across online and offline channels. Even though the strategies may vary among brands, there are some common tactics, including online bookings, e-commerce, digital membership, and messaging apps. No business can stand on the sidelines of the digital transformation wave unless growth is no longer among their primary objectives. Luxury brands, regardless of their size and traditional roots, are compelled to undergo digital transformation, especially when serving the top, elite, sophisticated, and tech-savvy clientele. While competition is fiercer than ever, digital transformation is rather a must than a choice. The point is, which brand does a good enough job of balancing its unique heritage with digital experiences? Luxury shoppers expect fast, convenient, and mobile-first service, but they also demand exclusivity, consistency, and personalized experiences, especially in huge-spending markets like Japan and China. The real challenge for luxury conglomerates is to remain true to their identity while meeting the new digital expectations of their customers. Balancing Legacy and Innovation: A Case Study of SupremeTech’s Client  Though flashy, the concept of digital transformation may seem, implementing it successfully comes with more challenges than thought. It's a proven point that we made when we began working with one of the world's most prominent luxury brands, boasting over 100 years of history. While its legacy and loyal customer base remain strong, it cannot neglect the growing preference of customers to connect more conveniently via mobile in specific markets. In our case, the market is Japan, a matured market regarding mobile-first customer experience.  At the time of collaboration, there were some obvious challenges to elevate and enhance customer experience of luxury brands. Manual processes, such as event RSVPs, store check-ins, and after-sales service, could be partially digitized to enhance customer bonding and ease operations.User-friendliness and convenience should be at the heart of any digital transformation idea. Japanese customers, although tech-savvy, do not readily adopt using an entirely separate app for minor tasks. Existing and standard tools, such as SMS messaging and Line messaging, did not provide sufficient support and could not be customized to meet the expectations of high-end customers in key markets like Japan, where mobile-first and personalized experiences are preferred. So what’s the challenge? We need to deliver a digital solution where personalized customer service and event booking are likely to take place and sync it up with offline journeys, making the online and offline experiences feel seamless. The newly built solution not only needs to fulfill the objective but also needs to align with the client's existing system, both technically and aesthetically. Last but not least, it must be friendly to Japanese customers and require minimal effort to stay connected.  Apart from the challenges above, for some luxury conglomerates, it takes multiple layers to protect their heritage and ensure that the brand voice is consistently echoed across all customer touchpoints. Therefore, a multi-layer decision-making process is something that a technology partner like SupremeTech is challenged to manage to ensure technical deliveries. See how our development team thrives in collaboration with our client's multi-layered and multinational system. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Be the Early Bird in Localized, Digital-First Experience with LINE MINI App For these similar requirements in the Japanese market, LINE MINI App, the most popular messaging app in the country, has been and will continue to be the best choice for maintaining relationships with end customers. That’s why the client came to us with a clear goal: to enhance customer experience through a LINE Mini App while preserving their luxury heritage.  The advantages of the LINE MINI App are also its setbacks in terms of requirements. While other competitors also use LINE MINI App for the same purpose, our technical solution would help our client differentiate themselves in the luxury industry that worships outstanding experiences. Through collaborative workshops with both client and design teams, we identified pain points across customer touchpoints and internal operations. There was strong motivation for change, but any solution had to fit seamlessly into their existing ecosystem of legacy systems and workflows. Instead of generic tools, we developed tailored, digital-first experiences that aligned with their premium brand identity. By bridging business goals with real user needs, we turned high-level digital ambitions into localized, practical solutions that delivered lasting value. Mobile-First Platforms for Events & Services In markets like Japan, mobile apps are the gateway to customer and brand connections. We started to help the brand integrate mobile-first tools that allow customers to do the following tasks within their LINE App: RSVP to events, receive digital tickets, and check in via QR codes. Digital event RSVP is enabled and synced with check-in at events. Access personalized services through local platforms.Personalized follow-up messages with exclusive content—all integrated within LINE, Japan's most popular messaging app. We customized the LINE MINI App for clients by building the needed features. Let’s explore a tailored RSVP flow—carefully designed to set the standard for luxury brands. This streamlined, digital-first experience has already positioned our clients as leaders in delivering high-touch, premium engagements in the market: As described, the RSVP journey has become a key touchpoint for delivering a premium and modern customer experience. By combining multiple localized entry points, such as push notifications, QR codes, and rich menus on LINE, with a fast and intuitive registration process, luxury brands can create seamless engagement that feels exclusive and effortless. From customizable reservation options to instant confirmations and quick in-store check-ins, every step is designed to reflect the brand’s commitment to service, elegance, and personalization. Ongoing digital enhancements will continue to elevate this flow, setting a new benchmark for customer-centric luxury experiences in every market. Enhanced CRM & Personalization Engines We support the centralization of customer data across online and offline channels. This allowed the brand to: Track behaviors and preferencesPersonalize content and servicesDeliver tailored communications that reflect individual tastes and needs Key takeaways – Digital Know-How Is Essential for Luxury Brands This transformation journey revealed a key truth: as luxury brands increase their digital touchpoints, the expectations for personalization grow even higher. From event invites to post-sale care, every interaction must feel intentional, elegant, and aligned with the brand’s values. That level of customization does not happen by accident. It requires the right expertise and a dedicated team to design and deliver it. Here are the essential takeaways for any luxury brand going digital: Luxury can go digital without compromising on heritage or exclusivity when done thoughtfully.Localization is essential. Using the right platforms (LINE in Japan, WeChat in China) ensures your brand fits seamlessly into your customers' digital lifestyles.Simplicity is key. Technology should streamline the experience, not complicate it.Personalization builds loyalty. The more digital touchpoints you introduce, the more important it becomes to tailor every moment to each individual.A skilled digital team is no longer optional. To meet the rising bar of luxury customer expectations, brands need expert support to design, manage, and evolve these experiences at scale. Future Prospect – A User-Centric, Seamless Digital Future Looking ahead, the most successful luxury brands will be those that embrace user-first design and seamless integration across platforms. As more customer interactions move online and age groups expand, the number of digital touchpoints is growing—and so is the need for every experience to feel highly personalized and consistent. This shift means that brands can no longer rely on generic solutions. They need dedicated teams and the right digital expertise to craft experiences that reflect their values and meet customer expectations at every step. A trusted technology partner will create more spaces for clients to focus on crafting winning business ideas. During the development process, as a solution architect, we identify the enhancement prospects that can lead to sustainable customer retention for the business. Unified loyalty programs that connect both online and in-store behaviorsCross-channel CRM systems that offer a complete, 360° view of the customer journeyOngoing innovation in digital experiences that deepen engagement By combining innovative technology with a deep understanding of their customers, luxury brands can stay both timeless in identity and timely in experience, true to their legacy while fully ready for the future. How SupremeTech Helps Luxury Brands Enhance Customer Experience We support luxury and retail clients with tailored digital transformation strategies. Our services include: Platform Strategy & Integration(LINE, Salesforce, Event Management, System Migration, Legacy Tech Upgrades)Loyalty Program IntegrationCustom solutions that connect CRM data with customer touchpoints.Digital Product & App DevelopmentFrom concept to launch, we build digital tools that enhance luxury experiences. Ready to elevate your luxury customer experience? Let’s contact us to discuss how digital transformation can help you protect your legacy while creating future-ready experiences. Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, Testing, Migration, Maintenance & OperationPlatform: Line Mini App (WebApp)Development language: NextJS (React Framework), TypeScriptTeam structure: 6.5 MM x 8 months  Project Manager 0.5Project Tech Lead 0.5 Business Analyst 1.0Infra Engineer 0.5Backend Lead 0.5Backend Dev 1.0Backend Lead 0.5Backend Dev 1.0Quality Control 1.0

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              Enhance the Customer Experience on Digital Platforms While Protecting the Legacy for Luxury Brands

              04/06/2025

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              Khanh Nguyen T. M.

              Our success stories

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                SupremeTech and OTTclouds will attend Vietnam ICTCOMM 2025

                SupremeTech is thrilled to announce that we, alongside our OTTclouds solution, will be showcasing at Vietnam ICTCOMM 2025 in Ho Chi Minh City from June 12 to June 14, 2025. As a leading ISO-certified Agile software development company, SupremeTech aims to connect with industry pioneers and technology enthusiasts, demonstrating how FAST Channel and OTT Streaming solutions of OTTclouds can transform digital media delivery.  Attendees will have the opportunity to engage with our experts, explore a live demo of OTTclouds, and learn about our innovative approach to custom software and Agile methodologies. SupremeTech and OTTclouds at Vietnam ICTCOMM We are excited to reveal that SupremeTech and our flagship product, OTTclouds, will participate in Vietnam ICTCOMM 2025. This pivotal event is one of Southeast Asia’s premier platforms for telecommunications, IT, and communication technologies. Our presence underscores our commitment to innovation, partnership, and driving progress in the digital media landscape. Attending ICTCOMM allows us to share our vision for the future of streaming and showcase the robust capabilities of OTTclouds, which include FAST Channel and end-to-end OTT Streaming services tailored for broadcasters, media companies, content owners and enterprises. About Vietnam ICTCOMM 2025 Vietnam ICTCOMM is an international exhibition focused on products and services related to telecommunications, information technology, and communications. ICTCOMM 2025 will occur on 12-14 June at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Vietnam ICTCOMM is a strategic platform for telecommunication businesses to connect, collaborate, and promote their brands and services. The exhibition emphasizes emerging AI, IoT, 5G, cybersecurity, big data, and broadcast media trends. By bringing together government agencies, corporate executives, startups, academics, investors, and media professionals, ICTCOMM fosters valuable networking opportunities and highlights technologies shaping the future of communication. Why We’re Joining – SupremeTech’s Mission At SupremeTech, we aim to deliver secure, high-quality software solutions that drive business transformation. Founded in 2020, we have expanded to over 170 employees and worked with trusted clients across Japan, the US, and Australia. Through Agile and Scrum methodologies, we accelerate product delivery while maintaining rigorous quality control. We view ICTCOMM 2025 as an essential opportunity to forge new partnerships, exchange insights with both local and global industry leaders, and illustrate how our custom software development, OTT Streaming platforms, and HR Tech services can solve specific customer needs. Meet OTTclouds – Powering the Future of Video Streaming OTTclouds is SupremeTech’s comprehensive solution for digital media delivery, offering both FAST (Free Ad-Supported Streaming TV) channels and OTT Streaming services. Designed for broadcasters, content providers, and enterprises, OTTclouds enables: White Label OTT Streaming Applications: Launch your custom-branded OTT applications and CMS access to manage content and apps within days. Apps are available on web, iOS, Android and Android TV.FAST Channel: Create advanced HLS playout including EPG, Graphics Setup, Fallback, Ad breaks. Other advanced features include SCTE-35, Live Event Switch, Encoding, and Transcoding, among others.Monetization Flexibility: Ad-supported (AVOD) and subscription-based (SVOD), and transaction-based (TVOD) models to optimize revenue streams.Cross-Platform Compatibility: Seamless delivery across web, mobile, smart TVs, and connected devices.OTTclouds CMS: End-to-end CMS for content, user and app management, and analytics dashboards for real-time insights. Several media companies have leveraged OTTclouds to expand their audience reach, streamline content workflows, and increase engagement, demonstrating ROI through improved user retention and advertising revenue. >>> See more: User Experience in FAST vs. AVOD: A Comprehensive Comparison What to Expect at Our Booth Interactive Demos Visitors to our booth at ICTCOMM 2025 (Booth V9, Hall A) can experience live demonstrations of the OTTclouds platform. Our team will walk attendees through FAST Channel setup, OTT app configuration, and real-time analytics usage. Attendees can interact with sample dashboards and learn how to manage content libraries, schedule playlists, and optimize ad placements. Industry Insights Sharing We will share case studies from e-commerce, retail, and healthcare industries, illustrating how SupremeTech tailors solutions to meet each client’s unique requirements. Networking Opportunities Engage with our leadership team to explore partnership opportunities, joint ventures, and potential integrations. We welcome discussions with broadcasters, telecom operators, and digital media agencies eager to adopt streaming technologies. Let’s Connect! We invite all current and prospective clients, technology partners, and media professionals to visit our booth V9 at Vietnam ICTCOMM 2025. Please contact us to schedule a meeting in advance.  Whether you’re exploring enhanced streaming solutions, seeking Agile software expertise, or looking to collaborate on groundbreaking projects, our team is here to help. We look forward to meeting you at Vietnam ICTCOMM from June 12–14, 2025. Let’s unlock new possibilities together! If you are interested in attending any panel discussions or breakout sessions featuring SupremeTech representatives, we’ll share details on our social media channels leading up to the event. Follow us on LinkedIn and Facebook for the latest updates.

                22/05/2025

                156

                Ngan Phan

                Our success stories

                +0

                  SupremeTech and OTTclouds will attend Vietnam ICTCOMM 2025

                  22/05/2025

                  156

                  Ngan Phan

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