When Technology Meets a Pioneering Spirit

How Could You Join a Hackathon Without Knowing This?

In the ever-evolving world of programming, the emergence of intelligent support tools is changing the way we write code. Copilot, often described as “AI-powered Pair Programming”, promises to revolutionize the workflow of software developers. In this article, I’ll focus on GitHub Copilot, the AI tool I personally use every day when coding. What is GitHub Copilot? GitHub Copilot is an AI assistant integrated into IDEs (VS Code, IntelliJ IDEA/PyCharm, Neovim) developed by GitHub and OpenAI. It provides context-aware code suggestions as you type, and includes Copilot Chat for Q&A directly inside the IDE. Key Advantages of GitHub Copilot Faster coding: Reduce time spent on repetitive tasks with context-aware suggestions (functions, code blocks, basic tests).Learn new technologies quickly: Get API/syntax examples directly in your IDE; ask further via Copilot Chat.Automate boring work: Scaffold endpoints, write boilerplate, create sample tests, suggest snippets, and ensure consistent formatting.Seamless IDE integration: Works in VS Code, JetBrains, Neovim; suggestions appear as ghost text/inline as you type. Limitations to Keep in Mind Not always accurate: May generate syntax, logic, or performance errors.Solution: Always review, run lint/tests, and benchmark when needed.Security & copyright risks: Could resemble public code or leak if sensitive data is pasted.Solution: Enable “block suggestions matching public code,” avoid entering secrets, follow organizational policies.Risk of dependency: Over-reliance may weaken fundamental coding skills.Solution: Use Copilot for speed, but keep code reviews and tests.Limited domain knowledge: Suggestions may not fit specific business contexts.Solution: Break down requests, add examples/constraints, manually refine critical parts. Quick Start (VS Code) Install extensions: GitHub Copilot and (optional) GitHub Copilot Chat.Log in to GitHub and enable suggestions in Settings.Create a new file, describe requirements in Vietnamese/English within comments or docstrings.Press Tab to accept, Esc to skip. Check IDE shortcuts for more. Simple Examples Just comment your request, and GitHub Copilot will write code for you. Example 1: Utility function to validate email (JavaScript) // Write function isValidEmail(email: string): boolean function isValidEmail(email) { return /^[^\s@]+@[^\s@]+\.[^\s@]+$/.test(email); } Note: The regex above is basic — adjust according to project needs. Example 2: Quick API skeleton (Node.js/Express) // Create route GET /health that returns { status: 'ok' } app.get('/health', (req, res) => { res.json({ status: 'ok' }); }); Example 3: Basic unit test (Jest) // Write test for sum(a,b): 1+2=3, -1+1=0 test('sum basics', () => { expect(sum(1, 2)).toBe(3); expect(sum(-1, 1)).toBe(0); }); Tips for Using GitHub Copilot Effectively Write clear descriptions/comments: specify input, output, constraints, and examples.Always check & optimize code: run lint/tests, review performance, security.Break down complex requests: guide step by step for more accurate suggestions.Use Copilot Chat to research/explain, but always verify with original docs. Key Notes Enable “block suggestions matching public code” in organizational projects.Avoid pasting secrets (keys, credentials, sensitive data) into prompts. Conclusion GitHub Copilot is an AI assistant that helps you code faster, learn new tech quickly, and automate repetitive tasks — but you still need to review, test, and follow security policies. My Personal Experience Coding with GitHub Copilot Before using GitHub Copilot: Spent lots of time on repetitive, structured code.Slowed down by switching between coding and researching online. When first trying Copilot: Felt efficiency in simple features/functions.Struggled with complex features — Copilot often generated unnecessary code.Spent extra time reviewing Copilot’s output. After long-term use: Significantly reduced time on repetitive tasks (boilerplate, data mapping, simple CRUD, …).More consistent code (naming, structure), better documentation (docs, README) thanks to quick suggestions.Changed workflow: “comment-first” or “test-first” to guide Copilot, using Chat to refine and explain.Formed a risky habit: accepting Copilot’s suggestions too quickly without reviewing. Start Small & Measure Effectiveness Enable Copilot in your IDE, try with a utility function or basic test, turn on the “block public code” filter, and avoid pasting secrets. After one week, measure effectiveness (task completion time, amount of boilerplate written manually, number of minor bugs), then decide how much to apply in projects. Good luck using GitHub Copilot effectively — and may you achieve great success at the Hackathon!

How a Hackathon Changed My Life – A Personal Story from the CEO of SupremeTech

Written by Binh Nguyen, CEO of SupremeTech, from his own Hackathon journey Hi everyone,Today I’d like to share an experience that truly shaped who I am, not just as a professional, but as a builder. This is the story of how a Hackathon transformed my mindset from being just a developer into becoming a tech builder. Before moving into business analysis and later management, I started out as a Front-end Developer. Back in 2016, I was self-learning HTML, CSS, and React.js. Then in 2017, I had the chance to join a Hackathon that completely changed how I approached product development. It was the turning point that made me realize the difference between being a coder and being a builder. Step 1: Accepting the Challenge The Hackathon was organized by the Da Nang Business Incubator in collaboration with the Embassy of Israel, with support from venture capitalists and incubators from Israel. At that time, the prizes weren’t particularly big. But as someone new to the industry, eager to start a career and even dream of building a startup, I felt I had to join. Honestly, another reason was my competitive nature, I wanted to prove that even though I came from a non-tech background and had only been coding for a year, I could still stand shoulder-to-shoulder with others. Step 2: Preparing, Planning and Strategy For those unfamiliar, a Hackathon is a short, intensive coding competition where individuals or teams create a product in just a few days. You start from an idea, build it, and then present it on the last day - the demo day. The products are evaluated by the judges based on the Hackathon’s criteria. Our theme that year was straightforward: turn a startup idea into a product in just two days. If coding is a sport, then Hackathon is like a championship match. To build an app in such a short time, we had to prepare carefully, especially the methods to build a complete app as fast as possible. Boilerplates, bootstrap, pre-made components, even self-made code generation tools to save time… techniques that now are nothing difficult, but the goal of a Hackathon is always the same: build fast and ship immediately! With everything ready, we headed off to the competition. Step 3: Code, Bug, Hack and Chaos After the opening ceremony, we chose our topic and immediately got to work. Our topic was an app to find venues and make group reservations. Like most projects, the first 50% of the codebase went smoothly. We managed to build it within half a day. But the problems started when we moved into the core features and tricky logic like date pickers, slot reservations, venue data, etc. Ideas kept coming, we kept coding, and bugs showed up just as much. By 9 p.m., we were exhausted, buried in bugs, with no clear way forward, and nothing ready for the demo the next morning. So we decided to stop coding and discuss how to deliver on time. After more than an hour of debate, here’s how we planned the remaining work: Stop implementing backend logic and data crawlers, use front-end mockups to ensure demo flowDeploy on Heroku to save time on server setup and have a live productSpend extra time preparing slides to explain during the demo In the end, the chaos turned into something more organized. The funny part was that I, the front-end guy, had to keep coding, while our back-end guy ended up making the slides. Step 4: Demo – The G Hour After polishing things up until the last minute, we got on stage to demo. This part was quite similar to a sprint review, except that we had to stand on stage and present to a big audience. For everyone at ST now, sprint reviews are done very well already, so nothing more to add here. What surprised us was that the judges, especially the Israeli experts, didn’t pay much attention to the detailed features we had spent so much effort on. Instead, they asked “general” questions like: What is the technology that makes this product better than others?In what situations would users actually want to use this product? Step 5: Reflection – What I Gained We didn’t win for two main reasons: The software was quite complete but didn’t clearly show competitive advantages.Vietnamese users at that time didn’t really have the habit of booking tables/services via apps. Although we lost and felt quite upset at that moment, looking back now, I gained so much more: Confidence in setting up the initial codebase and preparing projects for productionUnderstanding that the value of technology lies in efficiency and competitiveness, not the number of featuresRealizing that users don’t care how much effort we put into building an app, they just want their problem solved in the best wayDelivering code fast and continuously, without waitingPreparation and choosing the right topic are the two keys to winningWith the right mindset, I could work with the best developers without losing confidence, even with less knowledge and experience Lastly: Try It Once—It Might Change You Too Hackathon changed me from being just a self-taught coder into a true tech builder. The mindset I gained in those two days has helped me a lot throughout my career until now. I believe many others will also learn valuable lessons from upcoming quality Hackathons. 100 million VND in prizes are waiting for you at the SupremeTech Hackathon this September 2025. Enjoy!

Key Considerations When Planning Restaurant Mobile App Development

In a world where your next customer is more likely to be holding a smartphone than a physical menu, a restaurant mobile app has shifted from a novelty to a necessity. The digital storefront is now as crucial as your physical one. Let's explore how a restaurant mobile app development unfold. While third-party delivery giants once seemed like the only way to play the digital game, savvy restaurant owners are now taking back control, building their own branded experiences to foster loyalty and drive sustainable growth. Why Restaurant Mobile App is Necessary for your Business The way customers interact with restaurants has fundamentally changed. The convenience of browsing, ordering, and paying from a mobile device has created a new standard of expectation. A report from Statista highlighted that: Revenue in the Online Food Delivery market is projected to reach US$1.39tn in 2025. Revenue is expected to show an annual growth rate (CAGR 2025-2030) of 7.64%, resulting in a projected market volume of US$2.02tn by 2030. With a massive portion of that activity happening on mobile devices. Relying solely on third-party platforms like Uber Eats, DoorDash, or GrabFood is a risky strategy. While they offer visibility, they come at a steep price: Crushing Commission Fees: These platforms can charge commissions ranging from 15% to as high as 30% per order, eating directly into your already thin profit margins. Loss of Customer Data: When a customer orders through a third-party app, they are their customer, not yours. You lose access to valuable data about ordering habits, preferences, and contact information, making it impossible to build a direct relationship. Brand Invisibility: On a third-party marketplace, your restaurant is just one logo among a sea of competitors. You have little to no control over the user experience, branding, or how you are presented. A dedicated mobile app flips this dynamic. It becomes your own digital channel, a powerful tool for controlling your brand narrative, cultivating customer loyalty through personalized experiences, and ultimately, growing your sales on your own terms. Define Your Business Goals First Before you you start restaurant mobile app development, you must answer one critical question: What is the primary purpose of this app? A clear objective will guide every decision you make, from features to design to marketing. Don't build an app simply because it's trendy; build it to solve a specific problem for your business and your customers. Consider these common goals for a restaurant app: Streamline Online Ordering & Delivery: This is the most common goal. An app can provide a seamless, branded ordering experience, cutting out the costly middleman and giving you full control over the process from order placement to fulfillment.Boost Customer Loyalty & Retention: An app is the perfect vehicle for a digital loyalty program. You can reward repeat customers with points, exclusive offers, and tiered benefits that keep them coming back. According to the National Restaurant Association’s State of the Restaurant Industry report, 78% of customers say they are more likely to visit a restaurant where they can earn points, even if it isn’t as convenient.Manage Table Reservations or In-Store Pickup: For dine-in establishments, an app that allows customers to book a table in advance can reduce wait times and improve staff efficiency. Similarly, offering a "click-and-collect" option for in-store pickup is a huge convenience for busy customers.Create a Direct Marketing Channel: Push notifications are a game-changer. Imagine being able to send a notification about a "Happy Hour" special on a slow Tuesday afternoon or promote a new menu item directly to your most loyal customers' phones. This direct line of communication is incredibly powerful and cost-effective. Tip: Be clear on what problems the app should solve, don't just build for the sake of trend. A focused app that does one thing exceptionally well is far better than a bloated app that does many things poorly. What Do Your Customers Expect from a Restaurant Mobile App development? Modern diners have high expectations for app usability and convenience. Speed and simplicity are critical in a recent survey 94% of consumers said ‘speed’ of ordering was a top priority. Customers want apps that load quickly, present menus clearly, and let them complete actions with minimal taps.  For example, one-click reordering (where a past order can be placed again instantly) or QR-code “scan to order” menus greatly streamline the process. In short, the user interface (UI) must be fast, intuitive, and mobile-optimized. Other conveniences in restaurant mobile app development keep people coming back. As noted above, loyalty points and exclusive in-app deals are very compelling with 78% of diners favoring restaurants where they can earn rewards. Likewise, personalized recommendations or easy search (by cuisine or dietary preference) can enhance the experience. The app should also feel complete: customers expect to view their order history, saved payment methods, and loyalty status. Integrations like order tracking, real-time table wait estimates, or mobile tipping can further raise satisfaction. Must haves vs. Nice to haves of restaurant mobile app development: At launch, prioritize a smooth core experience: fast menu browsing, simple one-page checkout, and secure payments. Fancy features (AR menu previews, video chat support, etc.) should come later. Listen to early users, if many requests mention split-bill or voice ordering, those can be added in updates. Which Restaurant Mobile App Development Approach Is Right for You? There are three main paths to getting an app: Custom-built app: You hire developers (in-house or outsourced) to build a unique app from scratch. This offers maximum flexibility, true brand uniqueness, and full data ownership. However, it requires more time and up-front budget. You’ll need to manage the development process closely and plan for long-term maintenance.SaaS solution: A pre-built app platform that you brand as your own. Vendors often allow quick launch and lower initial cost, since the core app is already built. You get a customizable look and the basics (menu, ordering, payments) for less. The trade-off is less flexibility, you may be limited to features the vendor supports, and often pay ongoing subscription/licensing fees. Also, you don’t truly own the code or data handling.Third-party marketplace/aggregator: Multi-restaurant ordering platforms (UberEats, DoorDash, Grabfood). This is the quickest way to go live online, but you’ll pay high commissions and lose brand control. Not only that, you are up against many other competitors on the same app. This approach is best only as a supplement, not a replacement for your own branded app. In choosing, you should weigh between costs vs. control. If you go with a white-label app, you're essentially using a pre-built app template provided by a vendor, which you can customize with your own logo, colors, and branding. This option is usually faster and cheaper to launch than building a custom app from scratch. You don’t have to reinvent the wheel because most features like menu browsing, ordering, and payments are already included. But ensure your brand and data remains your own.  A fully custom app costs more but can scale exactly as you need (especially if you plan to add unique features later). Think long-term: owning your app typically costs more upfront but can pay off in loyalty and margins. What to Look For in an Outsourcing Partner If you decide to hire an external development team, choose wisely. Key factors include: Food-industry experience: Look for developers who have worked with restaurants or hospitality clients. They’ll better understand your workflows (menus, kitchens, POS integration) and common restaurant pain points.Strong UI/UX design: The app’s interface should be professional, inviting, and easy to use. Ask for examples of their previous work, ideally in similar industries to ensure they can design a clean, intuitive app.Transparent pricing and timeline: Reputable vendors provide a clear project plan and fixed bid or well-defined hourly estimates. Get milestones and a delivery schedule in writing. Beware of “hidden costs” ensure support/maintenance fees are spelled out.Ongoing support and maintenance: An app is never truly finished. You want a partner who will be available to fix bugs, apply updates (e.g. new OS versions), and help add features over time. Check if they offer post-launch support or a retainer arrangement.Case studies and references: Ask to see case studies or speak with past clients. Successful restaurant app launches or positive reviews from other brands will give confidence. Look for partners who have highlighted measurable results. Choosing a highly-experienced partner like SupremeTech is as important as the idea itself. A knowledgeable team will guide you on architecture (native vs. hybrid app, PWA option), compliance, and industry best practices, helping avoid costly mistakes. Navigating the Challenges of Restaurant App Development Developing a restaurant mobile app for an enterprise chain comes with several common challenges. Awareness early on ensures you can manage risks and build a robust, user‑friendly product. 1. Integration with Existing Systems A major technical hurdle is integrating your app seamlessly with in‑place systems like Point of Sale (POS), inventory tracking, and CRM. Inconsistencies between systems can lead to incorrect menu data, stock errors, delayed order updates, and staff frustration. Solution: Prioritize APIs that connect smoothly with your existing systems and consider cloud-based architecture that ensures real-time synchronization  2. Handling Peak Traffic & Scalability Apps often experience surges during peak meal times or promotional events. Without proper infrastructure, performance will degrade, leading to slow response times or outages.Solution: Use scalable cloud-based servers, load-balancing, and rigorous stress testing under simulated high-traffic conditions. Monitor app performance continuously to prevent downtime during critical periods 3. User Adoption & Promotion Even a well-built app won't succeed without user adoption. Customers may be hesitant to download yet another app or worry about privacy and data entry.Solution: Ensuring Security & Compliance by choosing a trustworthy IT outsourcing company. In addition, developers already know how to adopt best practices early and continuously. Run effective app-store optimization, use in-store signage and QR codes, offer discount, and promote via email, SMS to existing customers. Make the value clear to encourage downloads and use. Summary Table of Key Challenges & Solutions: ChallengeWhy It MattersRecommended SolutionPOS/Inventory IntegrationPrevents order and stock mismatchesStrong APIs, cloud sync, vendor flexibilityPoor UX / Complex InterfaceLeads to low engagement and high abandonmentPrioritize simplicity, early user testingHigh Traffic & Scalability IssuesCauses slow performance or downtime at peak usage- Cloud-based servers- Performance testing- Continuous monitoringData & Payment Security RisksLiability for breaches and brand damage- Secure protocols- Encryption- Compliance standardsToo Much Customization ComplexityOverwhelms users and complicates kitchen workflows- Limit options- Guide user choices- Use recommendation logicDevice & Platform TestingInconsistent performance across OS versions and devicesTest on emulators and real devices frequentlyLow User AdoptionApp fails to reach critical mass of users- Incentives- Clear value messaging- In-store promotionPartner Expertise & ReliabilityDevelopment delays, misalignment, or hidden costs- Review case studies- Ask technical questions- Confirm ongoing supportMarket Saturation / DifferentiationHard to attract customers in a sea of existing apps- Add branded loyalty- Personalization- Integrated featuresOngoing Maintenance NeedsApps become outdated quickly without consistent updatesPlan support contracts and phased feature rollouts Lessons Learned from Unsuccessful Restaurant Apps 1. Ando: David Chang’s Delivery‑Only Restaurant App Ando was created in 2016 by famous chef David Chang (founder of Momofuku) as a delivery‑only restaurant brand in New York City, accepting orders via its own mobile app and website, with delivery handled by UberRUSH. It gained significant attention and raised about $7 million in funding. Despite the buzz, by early 2018 Ando was acquired by Uber Eats and shut down as a standalone brand. Why Ando Failed: Limited scale and delivery-only model: Operating only in limited zones without physical dining locations made it hard to build broad customer loyalty.Low user adoption beyond early adopters: Despite backing from a high‑profile chef and investors, the app did not achieve mainstream traction.No long-term differentiation or experience: Without sit-down experience or a broader brand ecosystem, its novelty faded quickly.Acquisition rather than growth: Uber Eats acquired and absorbed Ando, effectively ending its app as a separate entity suggesting it underperformed as a standalone digital brand. Lesson: A novel concept and strong branding don’t guarantee long-term success. Without sufficient distribution, differentiation, and repeated customer experience, app-only formats can struggle to scale. 2. GarfieldEats: A “Entertainment + Ordering” Themed App GarfieldEats launched in 2018 as a Garfield-themed ghost kitchen and delivery app across cities like Toronto, Dubai, and London. Through its own branded app, customers could order Garfield‑branded food and even play games or watch Garfield cartoon episodes while ordering. Despite the creativity, the brand shut down by late 2020, ceasing both the restaurant and app operation. Why GarfieldEats Failed: Overly complex concept: Combining dining with gaming and branding added novelty but diluted focus on core food quality and ordering reliability.Poor economics and unprofitability: High overhead licensing costs, themed decor, app maintenance without sufficient volume undermined margins.Pandemic pressures and rent disputes: COVID‑19 shutdowns and financial issues like unpaid rent forced closures across locations.Low repeat usage or engagement: The app experience was more gimmick than utility; customers did not return regularly. Lesson: Entertainment value and branding alone can’t sustain an app-driven dining concept. If food, app reliability, or repeat value are weak, novelty quickly wears off. Build Smart, Grow Long-Term Industry reports and expert analyses were used throughout for example, recent restaurant surveys show 75% of orders are now off-premises, top chains drive 60% of sales from repeat app users, and third-party delivery platforms charge roughly 15–30% fees. These trends underline why owning your app and engaging customers directly is now essential.  A great restaurant app is an investment, not a cost so you must start by choosing the IT partner wisely. When planned and executed well, it pays dividends in customer loyalty, data, and higher-margin sales. Remember that choosing the right development partner is as important as the app’s idea. Start with a clear vision and minimum viable features, then launch based on real customer use. Over time, the app will become a cornerstone of your brand’s experience. 📩 Read more articles about us here: https://www.supremetech.vn/blog/  ☎️Contact us to see how we can support your loyalty app strategy.

Restaurant Mobile Ordering App: Transform or Lag behind the Competition

Running a restaurant has never been more demanding. Customers expect fast service, smooth experiences, and a personal touch every time. Meanwhile, F&B businesses can be struggling with staff shortages and tight margins.  This leads to a critical question for every F&B leader: How can we not only meet these challenges but turn them into a competitive advantage? For a growing number of industry leaders, the answer lies in a powerful, direct-to-consumer channel: a restaurant mobile ordering app. Why a Restaurant Mobile Ordering App is No Longer Optional The shift to digital is not a trend; it is a permanent change in consumer behavior, rising dramatically over the past few years. Your customers live on their smartphones, and they increasingly expect to interact with your brand through them.  Restaurant Mobile Apps in the U.S According to a 2024 report from World Metrics, convenience is a top driver for restaurant choice, with over 60% of consumers ordering takeout or delivery at least once per week. Technology has improved the efficiency of 95% of restaurant operators. Furthermore, US online food delivery will generate $429.90 billion in 2025 and $563.40 billion by 2029.  While third-party aggregators like Uber Eats and DoorDash have capitalized on this trend, they come at a cost: steep commission fees and, more importantly, a barrier between you and your customer data. Restaurant mobile ordering apps exploded during COVID: by mid-2020, carryout spending through restaurant-branded apps had doubled from pre-pandemic levels, and delivery via third-party apps had more than tripled. This shift hasn’t fully reversed – mobile ordering remains far higher than before the pandemic. Likewise, NPD Group reports U.S. restaurant digital orders grew +124% year‑over‑year by early 2021. In fact, restaurant-owned apps and websites now account for roughly 62% of all digital restaurant orders. Restaurant Mobile Apps in Asia Across Asia, the demand for restaurant mobile apps is growing fast. In 2024, Food & Drink app downloads nearly hit 2 billion which is a strong 11% year-over-year growth. This upward momentum continued into Q1 2025 (+1.5%), indicating sustained consumer interest. The APAC region led this surge, with countries like India seeing a massive 143% increase in downloads, driven by rapid digital adoption, affordable smartphones, and aggressive marketing by food tech players. Southeast Asia also saw solid growth +18% in Food & Drink app downloads, proving that mobile-first behavior is now the norm. With smartphone usage in Asia expected to hit over 90% by 2030, the window of opportunity for restaurants to go mobile is wide open. What Makes a Restaurant Mobile Ordering App Truly Transformational? A truly strategic app includes features that generic, off-the-shelf solutions can't offer: Personalization Engine: Goes beyond using a customer's first name. It leverages AI and machine learning to analyze past behavior and suggest new menu items, predict their next order, and deliver truly individualized offers that increase basket size.Advanced Campaign Automation: Integrates with your marketing tools to create automated customer journeys. For instance, automatically sending a feedback survey after a first order, a loyalty bonus after the fifth, and a re-engagement campaign for dormant users.Deep Data Analytics & BI Integration: Pipes app data directly into your Business Intelligence (BI) tools. This allows your leadership team to visualize trends, compare app performance across locations, and make high-level strategic decisions based on real-time, granular data.Scalable, Cloud-Native Backend: Built on a robust cloud infrastructure like AWS or Google Cloud, ensuring the app performs flawlessly whether you have 1,000 or 1,000,000 users. This is critical for ambitious, multi-location brands. Comparing Mobile Ordering App Options for F&B Businesses 1. SaaS (Software‑as‑a‑Service) Mobile Ordering Platforms Overview SaaS platforms like ChowNow, Olo, Owner.com, Ziosk (table‑ordering) and others deliver subscription‑based cloud solutions that enable restaurants to take orders via branded web or mobile app interfaces without building software from the ground up.  Advantages Lower upfront cost and fast launch: subscription pricing means no heavy initial development and setup can take days or weeksMinimal IT overhead: service provider handles maintenance, updates, POS integration, and supportScalable and accessible: easily scale with volume or locations; accessible remotely via cloud Limitations Limited differentiation: many restaurants share the same platform, reducing opportunities to stand out strategicallyCustomization constraints: feature flexibility may be limited compared to bespoke systems.Ongoing recurring costs: subscription fees may rise over time; you may have to stick with one vendor 2. Custom‑Built (Fully Bespoke) Mobile App Overview A fully custom solution is built from the ground up to your exact specifications about UI/UX, backend, integrations, and branded experience.  Advantages Complete business fit: can be tailored to your workflows, brand identity, and unique strategic featuresBetter engagement and loyalty: direct control over push notifications, personalization engines, loyalty tiers customized to your modelFull data ownership: you own customer data, analytics pipelines, and can evolve with deeper BI & personalization Limitations High initial cost & development effort: apps can cost tens of thousands or more depending on feature complexity and platform supportComplex and long timeline: must wait for iOS/Android development, QA, store approvals, maintenance overheadResource demands: needs in‑house or outsourced expertise; sensitive to team turnover and budget constraints 3. Mixed / Hybrid Model Overview A hybrid or mixed approach typically combines a packaged SaaS base with custom extensions white‑label core but with custom modules, branding and deeper integrations. Advantages Faster time to market than fully custom: because core functionality comes from SaaS, you save on initial build time.Custom elements for strategic differentiation: you can build unique loyalty modules, personalization layers or custom analytics on top of the SaaS foundation.Saved time and money: Hybrid apps use one codebase for all devices, saving time and cost by avoiding multiple versions.Reduced risk: benefit from the maturity and stability of SaaS core, while layering on your own value. Limitations Potential lagging: Because a hybrid app is run on many different operating systems, it is possible that complications caused by interfacing with these different systems can cause lag.Some vendor dependency remains: core SaaS dictates upgrade path, which may limit flexibility over time.Integration complexity: custom modules must interoperate smoothly with third‑party platforms; potential API or compatibility issues.Customization scope restricted: deeper features than SaaS may require workarounds or limited by vendor API surface.Not good for high performance: Hybrid apps are not the best for sleek user experiences. If you’re looking to build a high-performance app that requires sharp graphics, then a hybrid framework is not right for you. >>> Read more related articles:  Unified Retail System for Japan’s Leading Coffee ChainShopify Order Tracking App for The Food Industry How a Custom App Gives You the Benefits Over Third‑Party Platforms Investing in a mobile app is not merely a technological upgrade, it's a strategic business decision that wants tangible returns across your entire operation. Let's break down the five pillars of value that a restaurant mobile ordering app delivers over using third-party-platforms like DoorDash, Uber Eats, GrabFoods,...  Cost Savings from Avoiding Third‑Party Fees Third‑party delivery apps commonly charge between 15% to 30% commission per order. That means on a $50 delivery, you might pay up to $12–$15 in fees—before factoring in food and labor costs. For restaurants operating on thin margins, this can significantly erode profitability By contrast, a custom restaurant mobile ordering app allows you to take orders directly with minimal fees, often just your own payment processor charges or a fixed monthly fee, not variable commission. That direct margin boost can be critical, particularly on higher-volume or mid-size operations. Increase in Repeat Orders Through Loyalty & Personalization Customer acquisition is expensive. Retention is where profitability lies. A mobile app is the single most effective tool for fostering customer loyalty. Integrated Loyalty Programs: Rather than relying on physical punch cards, an app can host a sophisticated, digital loyalty program. Customers can track points, view their status, and redeem rewards effortlessly. Starbucks is a testament to this model, since the loyalty program now represents 53% of overall spending in Starbucks.Personalized Offers: With the data collected through the app, you can move beyond generic promotions. Imagine sending a user a special offer on their favorite coffee blend on the anniversary of their first order, or reminding a customer who hasn't ordered in 30 days with a "we miss you" discount. This level of personalization makes customers feel seen and valued, dramatically increasing the likelihood of a repeat purchase. Unlocking Operational Efficiency via Order Automation Technology can help you with labor shortages, optimizing every minute of your staff's time is crucial. A restaurant mobile ordering app is a powerful engine for operational efficiency. Reduced Order Errors: Mobile orders are transmitted directly from the customer's phone to your Point of Sale (POS) and Kitchen Display System (KDS). This eliminates the risk of human error from manual order taking over the phone or at the counter, reducing food waste and improving customer satisfaction.Streamlined Workflow: When a significant portion of orders comes through the app, it frees up front-of-house staff. They can shift their focus from taking orders and processing payments to expediting orders and enhancing the in-store guest experience. This is particularly vital during peak hours, allowing you to handle higher volumes with the same number of staff.Better Labor Management: By analyzing order data from your app, you can predict peak ordering times with greater accuracy. This allows for more intelligent staff scheduling, ensuring you are never overstaffed during lulls or understaffed during a rush. Gaining Actionable Customer Insights for Smarter Campaigns Data is the new currency. While third-party apps hold customer data hostage, your own restaurant mobile ordering app turns your business into a data-driven powerhouse. Understanding Purchase Behavior: Your app becomes a convenient way of getting first-party data. You can track everything: What are your most popular menu items? What time of day do specific customer segments order? What is the average order value for an app user versus a walk-in?Informed Menu Engineering: By analyzing which items are frequently ordered together or which add-ons are most popular, you can optimize your menu for profitability. You might discover an opportunity to create new combos or strategically price items to increase the average check size.Measuring Marketing ROI: When you run a promotion through your app. For example, a push notification for a new seasonal item you can directly track its performance. You can see open rates, click-through rates, and, most importantly, how many orders the campaign generated. This provides a clear ROI that is impossible to measure with traditional marketing channels. Improve the Customer Experience: Speed, Convenience, & Customization The modern customer prioritizes a frictionless experience. A well-designed restaurant mobile ordering app delivers exactly that. Order-Ahead & Skip the Line: The ability to order and pay in advance is arguably the most valued feature of any restaurant app. It empowers customers to skip the queue, grab their order, and go, transforming a potential wait into a seamless transaction.Easy Customization & Reordering: Apps make it simple for customers to customize their orders to their exact specifications and save their favorite combinations. A "reorder" button that replicates a previous purchase in two taps is a powerful tool for encouraging habitual ordering.Contactless & Cashless Payments: Integrating digital wallets like Apple Pay and Google Pay, or simply saving a credit card, provides a secure and hygienic payment method that modern consumers now expect as standard. Key Considerations Before Building Your Restaurant Mobile Ordering App Decision PointKey Questions to AskPre-built vs. Custom-built - Pre-built solution that is rebranded for your business. It's faster to market but offers limited customization. - A custom-built app is designed from the ground up to fit your specific operational workflows, brand identity, and long-term strategic goals. Which aligns with our five-year plan?In-house vs. Outsourcing- Do we have the internal talent (UI/UX designers, mobile developers for iOS & Android, backend engineers, QA testers, project managers) to build and maintain a world-class app? - Or would partnering with a specialized firm that has proven F&B experience be more efficient and yield a better result?Critical Integrations- How will the app communicate with our existing systems? - It must have seamless, real-time integration with our POS, KDS, inventory management, and CRM platforms. A failure here will create operational chaos.Scalability & Maintenance- Will the app's architecture support our growth from 10 locations to 100? - Who will handle bug fixes, security updates, and OS compatibility updates after launch? - A mobile app is a living product, not a one-time project.Data Security & Privacy- How will we protect our customers' personal and payment information?- Do the business owners have ultimate control over the data? Domino’s Success Story - a Technology Company Selling Pizza Domino’s has emerged as a standout example of a restaurant mobile ordering app success strategy. In H1 2023, Domino’s reported a 46% surge in active app users compared to H1 2022. Reaching approximately 7.9 million active customers using the Domino’s app, now accounting for over 75% of all online orders at the brand. Domino’s isn’t just delivering pizzas, it’s delivering digital innovation. Domino’s has redefined what a restaurant mobile ordering app can do: Omnichannel Digital Ordering: Customers can place orders not just via the app, but also through the website, SMS, smartwatches, or even voice assistants. The consistent digital interface eliminates the need for third-party aggregators like Uber Eats, giving Domino’s full control over customer data and experience.GPS Delivery Tracking: Domino’s rolled out real-time GPS tracking so customers can follow their pizza from oven to doorstep. This system even allows deliveries to public spaces without traditional addresses like parks or beaches through location-aware Domino’s Hotspots.Predictive Ordering with AI: Through its Project 3TEN initiative, Domino’s aims to have orders ready within 3 minutes or delivered in 10. Using machine learning, the app predicts likely orders in real time, allowing stores to prep food before the order is even placed. One store in Australia used this tech to break a delivery-speed record: under 6 minutes for an entire week.Location-Driven Expansion: Domino’s doesn’t chase foot traffic. Instead, it selects “hyper-local” store locations based on delivery optimization each within a 9-minute radius of its target area. Its app connects with backend analytics to route orders to the best-performing store for fast fulfillment. Why SupremeTech Is the Right Partner to Build Your Restaurant App When it comes to building a restaurant mobile ordering app that’s tailored to your unique brand, operations, and growth goals, having the right technology partner makes all the difference. At SupremeTech, we don’t just develop apps, we build reliable, scalable, and customer-centered solutions that align with your business strategy. Our experiences building Restaurant Mobile Ordering App One of our standout successes is a long-term partnership with a leading Japanese restaurant chain that operates across Japan, Taiwan, Malaysia, and the United States. This client provides an online ordering service that lets customers pre-order meals and pick them up at physical locations, an ideal model for today’s convenience-driven market. Real Results from Real Challenges Reduced customer waiting time by 90% at physical storesCut staff workload by 80% through better customer database managementImproved system stability to let the client focus on business strategy Our Role We partnered with our strategic partner Classmethod, where Classmethod handled planning and UI, and SupremeTech managed all technical development. Our work included: Ordering app maintenance and feature upgrades, like authentication and automated deploymentIn-app loyalty integration, with point history and barcode generationMiddleware for point systems, connecting with Japan’s top loyalty programs (T-Point, D-Point, R-Point)E-commerce platform, with take-out and mail-order functionality With a 27-person team across 3 Agile squads, we handled everything from design to maintenance/ operation proving that SupremeTech is ready to build your restaurant app the way you want it. 📩 Read more articles about us here: https://www.supremetech.vn/blog/  ☎️Contact us to see how we can support your loyalty app strategy.