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How Loyalty Apps Can Improve Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) measures the total revenue a customer brings over their entire relationship with your business. Improving customer lifetime value is crucial for profitable growth, since retaining existing customers is far less costly than acquiring new ones. In fact, Harvard Business Research shows that increasing retention by just 5% can boost profits by 25–95. Loyalty Apps on mobile devices are a powerful way to improve customer lifetime value through better customer retention, personalized engagement and repeat purchase incentives.  For busy entrepreneurs and marketing leaders, investing in a custom loyalty app means cultivating happier customers who spend more, stay longer, and ultimately lift lifetime value. Why Customer Lifetime Value Matters CLV is a key metric for any business. It goes beyond single transactions to capture the total worth of a customer. Loyal customers make more purchases and are more profitable over time. Studies show that customers who feel an emotional bond with a brand have over 306% higher lifetime value than others. This happens because loyal customers tend to spend more per visit and buy more often. In retail settings, brands with strong loyalty programs see 65% of their future revenue come from repeat buyers. By focusing on CLV, companies can optimize their marketing budgets. Customer acquisition is typically 5–7 times more expensive than retention. With a clear CLV goal, you can allocate resources to keep the valuable customers you already have. Loyalty apps play a central role here: they incentivize customers to return, engage with your brand, and spend more, all of which directly improve customer lifetime value in retail, e-commerce, F&B and other sectors. Here is how you can calculate the Customer Lifetime Value Formula: Customer Value = average purchase value x average number of purchases  CLV = customer value X average customer lifespan How Loyalty Apps Boost Customer Lifetime Value (CLV) Loyalty apps exert a profound and direct influence on Customer Lifetime Value (CLV) through several interconnected mechanisms, transforming customer relationships into tangible revenue growth. Increasing Purchase Frequency and Average Purchase Value Loyalty programs are made to keep customers coming back. They encourage people to buy more often or spend more to earn rewards or move up to a higher membership level. A significant 66% of customers report actively modifying their spending habits specifically to maximize reward collection. Data consistently demonstrates that loyalty program members generate 12% to 18% more incremental revenue annually compared to non-members.  The impact of personalization within these programs is even more pronounced: members who redeem personalized rewards exhibit an average annual spend 4.3 times higher than those redeeming non-personalized rewards. Fundamentally, effective retention strategies, often powered by customer-centric loyalty apps, directly contribute to increasing the total number of purchases per customer and boosting the average value of each order. Boosting Customer Retention and Minimizing Churn Loyalty apps keep customers engaged around the clock with personalized rewards and convenient, gamified features, which makes them much more likely to stay loyal. In fact, nearly 84% of American consumers state that they are more likely to stick with a brand that offers a loyalty program.  Digitally-enabled loyalty further amplifies retention: companies using “digital-first” loyalty strategies see about a 10% lower churn rate, and research shows loyalty app users churn ~13% less than customers not using mobile programs. By driving down churn and encouraging repeat purchases, a well-designed mobile loyalty program thus maximizes Customer Lifetime Value and yields steadier, more predictable growth. Creating Brand Loyalty and Emotional Connection Customers who feel emotionally connected to a brand are much more valuable. In fact, they can bring in up to 306% more over their lifetime than those who don’t feel that bond. Loyalty programs help brands stand out in crowded markets. They show customers that they’re appreciated and help build a strong brand image. When customers feel valued and listened to, they’re more likely to stay loyal. When a brand’s values match their own, they tend to spend even more. Example: NikePlus Program by Nike. It builds a community and lifestyle around its brand with over 100 million members. The program achieves extraordinary results: members spend on average 2.5–3x more than non-members and remain deeply engaged over time. What sets Nikeplus apart? Community: Apps like Nike Run Club build a sense of belonging through challenges and local events.Exclusivity: Members get early access to product drops, limited releases, and personal offers.Personalization: Nike uses data to tailor content, coaching, and product suggestions.Omnichannel consistency: Seamless experience across app and store reinforces brand trust. By delivering value beyond discounts, Nike builds long-term emotional loyalty—driving repeat purchases, higher spend, and advocacy, all contributing directly to improving customer lifetime value. Data and personalization A personalized loyalty app can strongly influence buying behavior: 80% of consumers are more inclined to engage with businesses that tailor their offerings. Nearly half (49%) admit to making spontaneous purchases based on personalized suggestions, and 40% say they tend to spend more when the experience feels highly customized. Loyalty apps collect customer data (order history, preferences, location) in real time. This data allows personalized marketing, sending the right offer to the right customer at the right time. When customers feel personally recognized and rewarded, they engage more.  Turning raw data into meaningful, personal experiences isn’t easy. It requires the right tech setup.This brings business owners to an important choice: use an SaaS platform or build a custom solution. SaaS platforms are quick to get started with. But they often have limits. You may not fully own your data, and it can be hard to customize. Their data structures are usually fixed. That makes it tough to tailor personalization to your industry or to grow with your brand.On the other hand, a custom-built app is a better option. This ensures total control over your valuable customer data, allowing for deeper insights and truly bespoke personalization strategies. Practices to Create Loyalty App that Improve Customer Lifetime Value (CLV) To effectively improve customer lifetime value, loyalty apps must go beyond transactional rewards. The most impactful apps integrate personalized experiences, behavioral targeting, and smart retention mechanics. By taking advantage of customer data, businesses can create tailored marketing journeys that deepen relationships and increase repeat engagement. Personalization and Segmentation Improving CLV begins with understanding customer behavior. Loyalty apps equipped with segmentation capabilities can categorize users based on shopping patterns, frequency, and demographics. This allows businesses to craft highly relevant messaging and offers, such as: New users receiving guided onboarding or welcome offersReturning customers getting early access to new productsChurn-prone users being re-engaged through appropriate discounts In-app personalized recommendations like bundling items based on purchase history have been shown to raise average order value by 10–30%. Testing different campaigns on smaller categorized customers also helps refine strategy without widespread risk. Retention Strategies That Drive Long-Term Value Apps that include subscription options can shift a business model from one-off sales to recurring revenue, in order to improve customer lifetime value. Loyalty programs, when structured properly, also deliver measurable gains. Consider popular formats like: Points-based systems that reward frequent transactionsTiered programs that unlock greater benefits at higher spending levelsExperiential rewards such as early access or exclusive services >>> To find out more about specific features of a top-notch Loyalty App: Best Practices for Loyalty App from Technical Viewpoint Automated email workflows synced with app data are critical to retention. Use them to: Send personalized post-purchase offersCelebrate key customer milestones like birthdaysRe-engage inactive users with customized promotions Lastly, integrating the feedback section within your loyalty app allows you to capture customer sentiment and continuously improve both service and product offerings further increasing customer lifetime value over time. Prioritizing Loyalty App Features Across Industry and Business Stages: Prioritization by Industry: Prioritization by Business Stage: Early-Stage Businesses: Focus on Speed & Core Value At this stage, businesses should prioritize getting a Minimum Viable Product (MVP) out quickly to validate their loyalty concept. Recommended features include: User onboarding & CRM syncBasic points and rewards systemSimple, user-friendly UIBasic analytics dashboards Light frameworks like ICE Score, Value vs. Effort, or MoSCoW help quickly identify high-impact, low-effort features. However, avoid falling into the technical debt trap.  For new businesses with limited budgets, building a loyalty app from scratch isn’t always practical. Instead, it’s more effective to integrate loyalty features into existing platforms like Shopify, LINE, or Zalo where users already engage daily. This approach helps reduce development time and cost, while increasing customer adoption by meeting them where they are. It also allows early-stage businesses to test loyalty strategies quickly and build CLV from the start. Scaling Businesses: Optimize, Personalize, and Retain Once the app gains traction, the goal shifts to deeper customer engagement, increased purchase frequency, and reduced churn. New feature priorities include: Tiered rewards/VIP programsAdvanced personalization & referralsAnalytics for campaign performance For all the features above, you should focus on how to enhance Data Privacy and Security. The best choice is with a custom solution. You dictate where and how your data is stored and managed, allowing for stricter security measures and compliance with specific regulations. You have ownership of your data and infrastructure. Mature Businesses: Innovate for Long-Term Value At this level, businesses aim to maximize CLV and maintain a competitive edge through innovation and strategic improvements. Key features to focus on: Experiential rewards & community featuresAI/ML-powered personalizationLoyalty-based subscriptions3rd-party tool integrationProactive support & customer feedback loops To achieve the seamless integration, business owners can consider custom software solutions, since it is designed to integrate seamlessly with your existing IT ecosystem, fostering efficient data flow and eliminating compatibility issues. Success Stories of Loyalty Apps  Case studies from various industries vividly illustrate how loyalty apps significantly improve Customer Lifetime Value by addressing specific business challenges and fostering deeper customer relationships. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Retail/Beauty: Sephora Beauty Insider Sephora's "Beauty Insider" program stands as a highly acclaimed, hybrid points-based and tiered loyalty program. It allows customers to earn points for purchases and redeem them for a diverse array of rewards, ranging from "trial-sized" products to unique experiences like full-face makeovers, meticulously catering to the creative and experimental nature of the beauty industry. This program affects an impressive 17 million members in North America alone, who are responsible for up to 80% of the company's total sales. It has directly led to a 22% increase in cross-sell and a significant 13-51% growth in upsell revenue. Sephora effectively addresses intense market competition by offering a wide range of unique rewards and experiences that extend far beyond simple discounts. It fosters personalization by allowing customers to choose rewards most relevant to their individual preferences and implicitly gathers valuable insights through its "Beauty Insider Community" an online space where beauty enthusiasts share inspiration and advice, thereby building strong brand loyalty and a profound sense of belonging. The program's continuous adaptation ensures it remains fresh and engaging for its vast member base.    Food & Beverage: Starbucks Rewards "My Starbucks Rewards" is a highly successful mobile-based loyalty program that has revolutionized the Food & Beverage (F&B) industry. Customers earn "Stars" (points) for every purchase, which can be redeemed for free drinks, food items, and other rewards. The loyalty program now represents 53% of overall spending in Starbucks. The app significantly enhances convenience by allowing customers to order ahead, streamlining their experience and increasing engagement. In addition, this convenience directly frequent purchases and repeat visits, thereby contributing to higher CLV by overcoming challenges such as low retention rates and intense competition within the F&B sector.  The app directly addresses the critical need for repeat visits and order convenience through its seamless mobile ordering and payment integration, providing a distinct competitive edge in a market increasingly shaped by digital disruption. These success stories underscore the imperative of industry-specific loyalty program design. The most effective loyalty programs are not generic; instead, they are tailored to the specific nuances of their industry and customer behavior.  SupremeTech’s Loyalty Program for a Major Coffee Chain in Japan SupremeTech has hands-on experience in delivering large-scale loyalty solutions for the F&B sector. In this case, we built and continue to maintain a loyalty platform for a major Japanese coffee chain. The system was designed to support intensive marketing efforts and integrate deeply with the client’s business operations. This system supports over 1,700 coffee shops and serves millions of online users. It is designed to handle both daily customer interactions and high-traffic promotional events. Solution Technical readiness for large-scale marketing campaignsMaintenance services System & Infrastructure Data Lake on AWS infrastructureData pipeline construction and optimization Features Loyalty and reward programDeep integration between transactional database with BI and marketing tool 📩 Read more articles about us here: https://www.supremetech.vn/blog/  ☎️Contact us to see how we can support your loyalty app strategy.

Best Practices for Loyalty App Software from Technical Viewpoint

Did you know that acquiring a new customer can cost 5 to 25 times more than retaining an existing one? That’s why businesses are turning to loyalty app software to enhance retention and build stronger relationships. Gone are the days of physical punch cards, today’s consumers expect a smart, digital rewards app that adds real value and convenience. A successful customer loyalty program isn’t just about points, it’s about meaningful, personalized engagement. The right loyalty app software should blend technology and psychology to create a seamless experience that feels like a benefit, not a sales tactic. Let SupremeTech help you define what a high-performing loyalty app really needs. Below are seven must-have features that define the best loyalty app software on the market today. 1. Hyper-Personalization and Tiered Rewards Tiered rewards (e.g., Bronze, Silver, Gold) are no longer an innovation, they’re a common feature in any well-rounded loyalty program. What truly matters is how effectively your system uses customer and sales data to define ranking logic that fits your business model. Each retail industry has its own standards for what qualifies as “loyal” behavior, so the logic behind tiers needs to be flexible and tailored.  Each retail sector requires a tailored approach to tiering. For example: A fashion retailer may prioritize total spend or product category preference.An F&B chain might look at visit frequency or average order value.Supermarkets could focus on a mix of spend volume and basket diversity. Business owners should also consider whether their loyalty app can scale as the user base grows. Off-the-shelf SaaS loyalty platforms may struggle with customization and scalability, making it harder to adapt to industry-specific needs and future growth. In short, tiered rewards must be data-driven, adaptable by industry, and supported by a loyalty system built for scale. Business owners should carefully evaluate the limitations of SaaS platforms when aiming to build a loyalty experience that grows with their brand. 2. Engaging Gamification  Human beings are naturally drawn to games and challenges. Integrating gamification into your customer loyalty platform can dramatically increase user engagement and make interacting with your brand fun. There are features like spin-to-win wheels, scratch cards for instant rewards, progress bars for the next reward tier, and badges for completing challenges that create "micro-moments" of entertainment.  However, it’s important to consider whether gamification is the right fit for your application. For example, if your customers are mostly older adults, complex or flashy game mechanics might be confusing or even off-putting. In this case, using familiar and simple formats could be more effective. On the other hand, if your target audience is younger generations like Gen Z, the flashy and highly-animated games may be a better choice. This group is typically more tech-savvy and enjoyed trying new games. The key is to design gamification features that match both your brand identity and your customers’ preferences. A well-designed game can enhance loyalty, while a poorly matched one can feel gimmicky or frustrating. Always test and gather feedback before launching at scale. 3. Seamless Onboarding and Platform Strategy One of the biggest barriers to loyalty program adoption is app fatigue. Many users, especially in mobile-first markets, are reluctant to download yet another brand app just to accumulate points. That’s why business owners should start to form a strategic decision about choosing the right platform to host your loyalty program.  For example, many brands are embedding their loyalty programs into popular messaging platforms that users already use daily. Prominently, LINE is a dominant channel in Japan and Thailand, where brands from F&B to fashion use it to distribute coupons, track points, and send personalized messages. To take convenience a step further, direct integration with mobile wallets like Apple Wallet and Google Wallet is a must. This allows customers to store their loyalty card digitally and access it with a simple tap, removing the need to carry a physical card or even open a specific app at the point of sale. 4. Smart, Contextual Notifications Push notifications are a powerful tool, but they must be used wisely. Instead of broadcasting generic ads, a smart loyalty app software sends valuable, context-aware notifications. This can include a birthday bonus, an alert that a favorite item is back in stock, or a special offer triggered by geofencing when a customer is near a physical store. When notifications provide timely and relevant value rather than noise, they strengthen the customer relationship and drive immediate action. 5. Integrated Feedback and Review Channels Your most loyal customers are often your best source of constructive feedback. A great loyalty app software builds a direct communication channel into the experience. By including features for in-app surveys, product ratings after a purchase, or a simple suggestion box, you empower your customers to share their thoughts. This not only provides you with invaluable, real-time data to improve your products and services but also shows customers that you value their opinion, further cementing their loyalty. 6. Built-in, Effortless Referral Programs Word-of-mouth remains one of the most powerful forms of marketing. An effective loyalty app software digitizes and incentivizes this process. By integrating an easy-to-use referral program, you empower your happy customers to become brand ambassadors. The loyalty app should generate a unique, shareable code or link, making it effortless for users to invite their friends. Tracking this process digitally allows you to reward both the referrer and the new customer seamlessly, creating a viral loop for growth. 7. A Powerful Analytics Dashboard (For the Business) Behind every great loyalty app is a powerful analytics engine. Your software should offer an intuitive dashboard that tracks metrics like: User engagementRedemption ratesCampaign ROICustomer Lifetime Value (CLV) This data allows you to refine your program and tailor promotions based on what actually works. >>> Read more related articles:  LINE Mini App: Digital Transform Customer Service with Digital Point CardsLINE and Mobile Commerce Platform in Japan Choosing the Right Loyalty App Software: Key Considerations Selecting the ideal loyalty app software is an important decision for any business aiming to increase customer retention, drive repeat purchases, and build lasting relationships with their loyal customers. With a multitude of solutions available ranging from basic stamp cards to advanced digital loyalty programs, navigating your options can feel overwhelming. However, by focusing on core features that support customer engagement, reward flexibility, and loyalty management, businesses can choose a platform that delivers both a great customer experience and a strong return on investment. Should You Choose SaaS or Custom-Built App? No two businesses are the same, and your loyalty app software should reflect your unique brand voice. Choose a solution that allows for deep customization, from visual branding (logos, fonts, colors) to defining your own rewarding customers logic. Can the platform support personalized rewards based on purchase behavior? Can you offer double points on special days or reward referrals? Look for systems that let you create tiered memberships, track stamp card progress, and deliver customer loyalty campaigns tailored to segmented audiences. Scalability One of the most important considerations is the software’s scalability. As your business grows, whether through expanding your retail stores, product lines, your loyalty app software must scale seamlessly and cost-effectively.  The right platform allows you to easily update tiered reward systems, roll out personalized promotions, or expand to multiple branches without costly re-platforming. SaaS platforms often offer built-in scalability at a fixed subscription rate, which can be cost-effective initially but may limit customization and inflate costs as user volume grows. Scalable SaaS programs offer small businesses an effective solution to both meet current budgetary demands and plan for the future. Custom-built, on the other hand, require a bigger initial investment. These systems can be designed to scale more efficiently without needing major changes later on. One thing to keep in mind is that building and maintaining custom software takes time and requires a reliable development partner. If your original developer leaves, a new one will need time to learn the system, so choosing a trustworthy vendor is essential for long-term success. Integration Capabilities A successful loyalty card app should do more than earn and redeem points. It must integrate intimately with your sales system, including your POS (Point of Sale), CRM, e‑commerce, marketing tools, and payment gateways. This integration is critical for efficient loyalty management, real-time rewards tracking, and a cohesive customer experience across channels. There is significant difference integration capabilities between SaaS and custom-built systems: SaaS platforms (Software-as-a-Service) often come with a fixed, predefined list of supported integrations. This makes setup quick and costs predictable initially, but limits your ability to adapt when business needs evolve or new tools emerge. You may also face extra fees if you need additional connectors or want to upgrade your plan.Custom-built can be integrated seamlessly with any existing systems, such as: CRMs, bespoke POS, or specialized marketing platforms . Because you fully control the code base, you can add or modify integrations as your needs change, offering unmatched flexibility and future-proof scalability. While custom solutions require higher upfront investment and longer development time . Data Security & Ownership When it comes to loyalty app software, protecting customer data is essential but understanding who actually owns and controls that data is just as critical. This decision can impact your long-term flexibility and control over customer and sales information. Apart from following data security policies, it’s also important to understand who owns the data when choosing the platform for your loyalty app: With SaaS-based loyalty platforms, you can input and manage customer and sales data, the software development vendor typically controls where the data is stored, how it is accessed, and whether it can be transferred elsewhere. Your business uses the system but may not have full ownership or control over its most valuable data.Custom-built software gives your business complete ownership of the data infrastructure. This means you have full control over how the data is accessed, stored, and moved, offering greater flexibility and long-term independence. Pricing and Support When evaluating loyalty app software, consider the full picture. This includes licensing, implementation, and maintenance fees, as well as the quality of vendor support. A strong vendor doesn’t just sell you software, they become a strategic partner. Look for companies that offer onboarding support, staff training, performance optimization, and responsive tech help. Whether you’re troubleshooting a QR code scanner or planning a new personalized promotion, responsive support ensures your program continues to deliver measurable value. Best practices when implementing Your Loyalty App Launching a loyalty app is just the first step; its true success hinges on effective implementation and ongoing management. A well-designed app can fall flat without a strategic approach to its rollout and continuous optimization. Defining Clear, Measurable Goals Before your loyalty app software goes live, it’s essential to define clear, measurable goals for your customer loyalty program. Are you looking to increase repeat purchases by 20% within six months? Want to raise the average order value by 15% among your loyal customers? Or perhaps reduce churn by 10% through better customer engagement and more relevant personalized promotions? These well-defined objectives are more than just benchmarks, they serve as the foundation for your entire loyalty management strategy. Specific goals help shape reward structures, campaign design, and feature priorities, from stamp card functionality to gamified tiers. They also allow you to track ROI and optimize performance, ensuring your digital loyalty solution is delivering real business results. Without these KPIs in place, it becomes difficult to determine whether your loyalty app is truly fostering deeper relationships and customer satisfaction. Crafting Engaging and Varied Rewards While discounts are a common starting point, truly successful loyalty programs offer a diverse range of rewards that resonate with your customer base. Think beyond monetary incentives. Consider offering exclusive early access to new products, personalized experiences, birthday treats, tiered benefits that unlock premium perks, or even opportunities for customers to donate points to a charity. The key is to understand your customers' preferences and provide rewards that feel genuinely valuable and aspirational, encouraging deeper engagement than simple transactions alone. Promoting Your App Effectively Even the most feature-rich app won't succeed if customers don't know it exists or how to use it. Start by placing eye-catching signage in your retail stores, especially near checkout counters. Add QR codes to receipts, product packaging, or displays to enable easy downloads. Use your website, social media, and email marketing to share the benefits of your digital loyalty program, and highlight rewarding customers through success stories or testimonials. How SupremeTech Helps You Build Your Loyalty App Software If you're searching for a partner to make your loyalty app, SupremeTech offers expertise in loyalty app software development. One of our recent projects involved creating a digital point card system within the LINE Mini App. Helping our client move from outdated physical cards to a fully digital customer engagement platform. Despite the complexity of the LINE platform. We successfully developed and launched a mini-app integrating barcode features, one-time transactions, and seamless user data management. With features like: Digital card issuanceBarcode generationSmart integrations with customer data systems We transformed a traditional business into a tech-forward brand with a scalable customer loyalty solution. At SupremeTech, we’re committed to building custom loyalty applications that deliver value for both users and businesses. Whether you’re starting from scratch or upgrading an outdated system, we can help.  📩 Read more articles published by SupremeTech: 📌SupremeTech's Website Blog 📌Subscribe on LinkedIn

Anh Hoàng – “Người truyền lửa” trên hành trình vươn mình của SupremeTech

“Khởi nghiệp với rất nhiều “không”. Không bệ phóng. Không mối quan hệ. Không đội ngũ. Tất cả những gì anh có là bản thân mình với một tinh thần lạc quan và ý chí không bao giờ bỏ cuộc.”Anh Hoàng, Chủ tịch SupremeTech. Gặp anh Hoàng lần đầu sau khi bắt đầu làm việc tại văn phòng chừng 1 tuần, ấn tượng của tôi đúng với những gì mường tượng về anh sau buổi phỏng vấn online trước đó 2 tháng. Là một người anh lớn với phong thái giản dị, điềm tĩnh từ cử chỉ tới cách nói chuyện, nhưng mỗi lời nói của anh đều toát lên nhiệt huyết của người dẫn đường. Còn nhớ trong buổi trò chuyện hôm đó, không có khi nào anh đề cập tới mục tiêu, kế hoạch hay KPI. Bắt đầu từ câu chuyện trở về Việt Nam của anh, rồi hành trình đặt những viên gạch đầu tiên ở thị trường IT, Tech còn rất hoang sơ ở Đà Nẵng năm 2014 và cuối cùng là điểm dừng chân hiện tại - SupremeTech - ngôi nhà của 200 nhân sự tài năng, tất cả những gì đọng lại trong một nhân viên mới khi đó là sự hứng khởi khi được đồng hành trên chặng đường phía trước, có thể sẽ gập ghềnh nhưng chắc chắn vô cùng đáng nhớ. Sự hứng khởi, và có phần an tâm ấy, được nhen nhóm từ chính những chia sẻ rất đời thường của anh Hoàng.  Có lẽ sẽ hẹn một dịp khác để kể lại từng dấu mốc trong 11 năm khởi nghiệp của anh Hoàng. Còn trong buổi trò chuyện đặc biệt nhân dịp kỉ niệm 5 năm thành lập SupremeTech này, khi ngồi cùng với nhóm các nhân viên, cả những người đã gắn bó với công ty từ ngày đầu, chúng tôi muốn nghe và kể nhiều hơn về quá trình xây dựng và phát triển công ty từ con số 0. Dưới góc nhìn của anh Hoàng - người đã mở đường và vẫn đang dẫn đường, câu chuyện ấy sẽ thêm phần thú vị. Hành trình vạn dặm bắt đầu từ một bước chân Năm 2014, Đà Nẵng đã nổi tiếng là một thành phố du lịch hút khách bậc nhất miền Trung. Nhưng nhắc tới công nghệ thì cái tên Đà Nẵng còn rất xa lạ. Giáo dục các ngành IT, Tech cũng chưa được chú trọng và phần lớn nhân tài ngành này chọn lập nghiệp ở những thành phố nhiều cơ hội như Hà Nội và Hồ Chí Minh. Nhân sự IT chất lượng ở Đà Nẵng khi đó có lẽ chỉ đếm trên đầu ngón tay. Khó khăn vậy mà khi được hỏi tại sao anh lại chọn trở về Việt Nam khi đã có sự nghiệp vững chắc tại Nhật, anh Hoàng chia sẻ: “Thời anh đi học ở Nhật, khoảng cách phát triển giữa hai nước còn rất xa về mọi mặt. Anh nung nấu ý định trở về để làm đất nước mình lớn mạnh hơn. Anh nghĩ người Nhật làm được thì người Việt chúng ta cũng làm được. Bắt đầu từ việc phát triển bản thân mình để trở thành một người có ích cho xã hội, mang lại giá trị cho những người xung quanh mình, rồi tiến tới đóng góp vào sự phát triển của đất nước. Nhưng mong muốn thôi là chưa đủ để biến ước mơ thành hiện thực, nhất là khi mình chưa tích lũy nội lực cho bản thân. Quãng thời gian ở Nhật cho anh tiếp cận với rất nhiều góc nhìn mới. Cả tính kỷ luật và tư duy tốt lên mỗi ngày cũng được rèn giũa trong những năm tháng anh học và làm việc ở đó. Có thể nói khi đủ đam mê, đủ nhiệt huyết và đủ năng lực theo đuổi đam mê thì cơ duyên về Việt Nam cũng xuất hiện để anh trở về khởi nghiệp và đạt tới những thành công nhất định như ngày hôm nay.” Sự thật là hành trình vạn dặm nào cũng bắt đầu từ một bước chân. Mà trong câu chuyện này, đó là bước chân trở về. Chặng đường đáng nhớ cùng SupremeTech Không khó để hình dung những khó khăn của một công ty được thành lập ngay giữa đại dịch Covid-19 rúng động thế giới. Những ngày đầu, công ty chỉ có vài chục nhân sự là những người em mà anh Hoàng từng dẫn dắt. Vào đúng giai đoạn cần nhiều kết nối con người làm nền tảng phát triển đội ngũ mới, cả công ty phải làm việc ở nhà để đảm bảo an toàn. “Cái khó ló cái khôn”, khoảng cách địa lý lại là động lực thúc đẩy những ý tưởng sáng tạo để gắn kết nhân sự, điển hình như cuộc thi “Capture WFH moments” hay hoạt động viết blog. Đúng như mindset tự chủ, trưởng thành từ hành động, không ngại thử thách mà anh Hoàng vẫn lan tỏa: “Chưa bao giờ anh có cảm giác chùn bước vì anh luôn sẵn sàng đối diện với khó khăn. Càng khó khăn thì anh càng muốn chinh phục và nâng cao nội lực bản thân mình. Anh luôn giữ trong đầu câu hỏi “Vì sao người khác làm được?” làm kim chỉ nam để tiến về phía trước. Ban đầu cần luyện tập để nâng cao khả năng chịu stress cả về tinh thần và tính cách. Lâu dần nó “ngấm” vào con người mình lúc nào không hay (cười).”  Ý tưởng sản phẩm MiaHire cũng thành hình trong chính giai đoạn này. Làm sao để tuyển dụng gần 100 nhân sự/năm với nguồn lực có hạn và hạn chế về địa lý trong đại dịch? Khi những “pain points” phát sinh từ câu hỏi này được giải quyết cũng là lúc sản phẩm MiaHire - Nền tảng phỏng vấn video ra đời và có những khách hàng đầu tiên.  Rồi tới biến động kinh tế, khủng hoảng thị trường, sự rớt giá của đồng Yên…lần lượt từng thử thách đi qua khiến cho đội ngũ SupremeTech thêm vững vàng hơn, trưởng thành hơn. Khi được hỏi khoảnh khắc nào đáng nhớ nhất với anh Hoàng trong 5 năm thăng trầm vừa qua, câu trả lời không phải là những con số doanh thu, những dự án mới, sản phẩm mới, khách hàng mới hay thị trường mới. Đối với anh Hoàng, di sản của 5 năm gieo mầm chính là những con người đang trưởng thành trong môi trường SupremeTech.  “Khi anh thấy những người đã đồng hành từ những ngày đầu giờ đây đang trưởng thành lên từng bước một, đó là khoảnh khắc làm anh xúc động nhất. Giờ đây anh không cần phải có mặt trong từng sự kiện hay hoạt động để dẫn dắt mọi người nữa, mà mọi người đã tự tin tổ chức, tự mình dẫn dắt, làm mọi thứ bằng nhiệt huyết và tinh thần của chính các bạn.  Anh mong muốn tất cả những người đến với anh, đi cùng anh, đều có thể từng bước trưởng thành hơn. Anh luôn tâm niệm rằng sống một đời thì không quá dài, nên anh muốn sống cho thật có ích. Anh muốn mình trở thành hình mẫu mà mình thích trước tiên, và tạo nên SupremeTech là nơi mà không chỉ cho riêng anh, mà còn cho tất cả các bạn đi cùng anh được sống đúng với giá trị của mình, được phát triển, và rồi một ngày nào đó, chính họ lại trở thành người truyền lửa cho người khác và đem đến sự phát triển của đất nước, xã hội.” Có lẽ chính triết lý phát triển con người đó của anh Hoàng là xương sống cho sự phát triển bền bỉ của công ty. Một khi đồng hành cùng những người có chung tầm nhìn, khó khăn hay thử thách chỉ là chất xúc tác làm cho tinh thần đồng đội thêm bền chặt. Tự chủ trong mỗi bước đi Từ khi thành lập tới nay, một trong những hoạt động nổi bật được giới thiệu tới mọi nhân viên mới đó là học và thi lấy chứng chỉ chuyên môn. Mọi người đều được khuyến khích nâng cao năng lực trong lĩnh vực của mình và học thêm kiến thức mới. SupremeTech coi đây là một khoản đầu tư chiến lược cho nội lực của công ty.  Ngoài chuyên môn, định hướng trao quyền tự chủ về nhiều mặt cho mỗi thành viên là một trong những động lực lớn cho sự phát triển văn hóa công ty và kết quả kinh doanh tích cực. Anh Hoàng giải thích: “Tự chủ không chỉ là khi công ty có thể tự vận hành, tự đưa ra định hướng, mà còn là khi mỗi cá nhân trong tập thể biết cách chịu trách nhiệm với công việc của mình, biết cách đóng góp giá trị một cách độc lập và chủ động. Đó là lý do năm 2025, SupremeTech tổ chức rất nhiều hoạt động nội bộ để tôn vinh tinh thần tự chủ: từ sinh hoạt ST, nơi các bạn có thể tự điều hành và chia sẻ suy nghĩ của mình, đến các hoạt động nội bộ, các hội thi thể thao…”   Một cột mốc rực rỡ khép lại là lúc mở ra những chương mới hứng khởi hơn. Ở vị trí của người cầm đuốc, anh Hoàng giúp chúng tôi hình dung rõ ràng về SupremeTech của 5 năm tiếp theo. “Nếu giai đoạn 5 năm đầu là lúc chúng ta gieo mầm từ văn hoá, con người đến nội lực công ty thì 5 năm tới, anh mong được thấy sự tự chủ thật sự của SupremeTech. Mục tiêu của chúng ta là vững vàng đứng trên đôi chân mình. Các sản phẩm product của chúng ta sẽ lớn mạnh và gặt hái được nhiều thành công hơn, và SupremeTech sẽ ngày càng trưởng thành và vững mạnh, dù là trong vận hành hay trong việc tìm kiếm cơ hội.” Ngày mai tốt hơn hôm nay, một centimet là đủ  Buổi nói chuyện cùng anh Hoàng như thước phim tua lại những khoảnh khắc đáng nhớ trong suốt hành trình 5 năm. Mỗi người đều có dịp ôn lại góc nhỏ của mình trong bức tranh chung của SupremeTech. Vì thời lượng có hạn nên dù còn nhiều điều muốn chia sẻ, cả team đành phải hẹn anh Hoàng ở một dịp khác. Như muốn giữ lại chút dư âm sau cuộc trò chuyện, chúng tôi đồng lòng:  “Còn điều gì anh muốn gửi gắm tới tập thể SupremeTech trong dịp đặc biệt này không?” Anh Hoàng: “Hãy enjoy với mọi trải nghiệm dù là tốt hay xấu. Hành trình nào cũng đáng quý kể cả khi nó gập ghềnh, khó khăn. Miễn là ta không bỏ cuộc, vẫn còn đi tiếp, và giữ được sự tích cực trong mỗi bước đi. Người thành công không phải là người may mắn nhất, mà là người không bỏ cuộc. Người dám đi tới cùng với đam mê lớn mạnh của mình sớm muộn cũng sẽ đến được đích. Các bạn hãy nhớ rằng không ngừng trau dồi và rèn luyện bản thân mỗi ngày, ngày mai tốt hơn hôm nay một centimet là đủ.” Hành trình tiếp theo vẫn là những bước chân bền bỉ 5 năm không phải một chặng đường quá dài, nhưng đủ để một hạt mầm vươn mình trở thành cây vững gốc. SupremeTech đã và đang lớn lên như thế bằng sự bền bỉ, bằng nội lực, và bằng tinh thần "tốt hơn hôm qua một centimet". Cảm ơn anh Hoàng vì cuộc trò chuyện đầy cảm hứng và ý nghĩa! >>> Đọc thêm: From Seeking The Path to Leading The Way: Phuoc’s Journey at SupremeTechAnh Duong – A Journey of Rising Above to Shine Bright

Sparking the Fire, Spreading the Passion

At SupremeTech, we believe growth isn’t something that happens in isolation. True success lies in helping others rise and evolve alongside you. That's why we call it "Sparking the Fire, Spreading the Passion". When Quang Hai joined SupremeTech five years ago, he was a young professional just beginning his career. He brought with him a curious mind and an eagerness to learn, though like many new hires, he faced a steep learning curve. d. Like many beginners, he faced challenges and had a lot to learn. Luckily, he had a mentor to supported him, gave honest feedback, solved problems together, and always believed in his potential. This journey was not just about learning new skills. It was about growing, building confidence, and sharing that growth with others. We talked with Mr. Duc Tai, the mentor who supported Hai from the beginning, and with Quang Hai, who is now ready to guide the next generation. Their stories show how one person’s support can help light a spark that keeps on spreading. Sharing From the Mentor - Mr. Duc Tai What made you believe Hai had the potential to go far? Mr. Tai: Right from the start, Hai showed that he could think clearly and always tried to understand problems deeply. He didn’t just fix things on the surface. He wanted to solve the real issue so that everything could work better in the long run. He was calm, listened well, and focused on finding solutions instead of complaining. He was also very responsible. I never had to worry about the tasks I gave him. When assigning roles, do you prioritize short-term results or long-term development? Mr. Tai: I always lean toward long-term growth. If someone is in a role where they feel both challenged and supported, the results will naturally follow, and they’ll last longer. It's not just about getting things done today but building a foundation that sustains growth in the future. What do you find to be the most challenging part of being a manager? Mr. Tai: It’s finding the right place for each person. I spend a lot of time watching and thinking about how people work. When someone is in a role that suits them, they can grow at their own pace, and the entire team becomes stronger. From the Mentee Turned Mentor - Quang Hai When you first became a leader, what were you afraid of? Hai: When I was first given a leadership position, I felt nervous and unsure of myself. I wondered if I was ready and if I could earn my teammates’ trust while I still had so much to learn. Later, I realized that being a leader doesn’t mean you have to be perfect. What matters is being there for your team, being willing to listen, taking responsibility, and continuing to learn. What is the most valuable lesson you’ve learned from Mr. Tai? Hai: I learned always to be ready to take on responsibility. Mr. Tai never says no to a task, whether it comes from the company or the team. He always takes action and faces problems directly. That attitude showed me that if you want to grow, you have to step out of your comfort zone and keep moving forward. Now that you're guiding others, when do you feel you’ve truly grown? Hai: I see it in the way I listen and ask questions. I used to think a mentor had to provide all the answers. But now I know that helping someone means guiding them to find their own answers. I often ask, “What do you think?” or “What’s making this hard for you?” To me, growth isn’t about being the most knowledgeable person in the room. It’s about walking alongside others and helping them grow in their own unique way. Final thought Quang Hai’s journey is more than a story of personal development. It reflects the broader spirit at SupremeTech—a place where everyone is given the opportunity to learn, face challenges, and eventually pass on their knowledge to the next wave of talent. His transformation from mentee to mentor is living proof that when someone is nurtured with care and trust, they can grow strong enough to lift others as well. Because at SupremeTech, growth is never just about one person. And as long as we continue to support and inspire each other, the fire will never go out. >>> Read more: From Seeking The Path to Leading The Way: Phuoc’s Journey at SupremeTechAnh Duong – A Journey of Rising Above to Shine Bright