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OTT Streaming Platforms: Choose the Right Service for Your Needs

03/09/2023

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In today’s digital landscape, Over-the-Top (OTT) streaming platforms have revolutionized the way content creators and producers deliver their content to audiences around the world. With the rise of OTT technology, the traditional broadcasting model has taken a backseat, allowing creators to reach viewers directly through the internet. This article aims to guide content creators and producers in selecting the ideal OTT streaming platform by dissecting crucial factors that influence this decision.

choose the right ott streaming platform for your needs
OTT Streaming

Understanding OTT Streaming Platforms

What is OTT Technology?

Over-the-Top streaming refers to the delivery of video and audio content over the internet, bypassing the need for traditional cable or satellite TV. This technology has gained substantial traction, with a staggering 48% year-over-year growth in OTT video consumption globally, showcasing the increasing preference for on-demand and personalized content experiences.

How OTT streaming platforms work

OTT platforms utilize the internet to transmit content to viewers’ devices, ensuring flexibility in content consumption. These platforms offer a diverse range of content, from movies and TV shows to live sports events and original series. One notable example is Netflix, which accounts for a remarkable 20% of the global downstream internet traffic.

Benefits of OTT streaming for content creators and producers

OTT streaming platforms offer creators unparalleled control over their content distribution. By eliminating the middleman, content creators can engage directly with their audience and collect valuable data on viewership patterns. This direct relationship has led to a 58% increase in the number of content creators adopting OTT strategies.

Key Considerations for Choosing an OTT Streaming Platform

Content Monetization and Revenue Generation

Monetization models play a pivotal role in the success of content creators. Subscription-based services, like Disney+, have demonstrated impressive growth, boasting 103.6 million subscribers worldwide within its first year. On the other hand, ad-supported models like YouTube have allowed content creators to earn substantial revenue, with the top 1% of YouTubers generating 91% more views in 2022 compared to the previous year.

Platform Reach and Audience

When choosing an OTT platform, understanding the user base is paramount. For instance, Hulu’s emphasis on next-day availability of TV shows has attracted a younger demographic, with 70% of its audience falling between the ages of 18 and 49. This highlights the need to align your target audience with the platform’s existing viewership.

Content Distribution and Accessibility

With the prevalence of smart TVs, smartphones, and other devices, ensuring your chosen platform supports diverse content distribution is crucial. Amazon Prime Video, for instance, is available in over 240 countries and territories, facilitating global content delivery. Such extensive reach enhances the potential to tap into international audiences.

Customization and Branding

Maintaining your brand identity while delivering content is essential for creators. HBO Max’s success, with 67.5 million subscribers, can be partly attributed to its ability to offer a seamless experience that aligns with its parent brand’s reputation for quality content. Customization options help creators foster familiarity among their audience.

Comparing Popular OTT Streaming Platforms

Netflix

With a subscriber base of over 230 million worldwide, Netflix stands as a dominant player in the OTT industry. Offering a wide array of genres and original content, it maintains its reputation as the go-to platform for binge-worthy shows. Its success is reflected in its astounding 30% growth in revenue year-over-year.

Amazon Prime Video

As part of the Amazon ecosystem, Prime Video boasts unique benefits for content creators. With more than 175 million Prime members worldwide, creators have access to a vast audience base that values both shopping and entertainment. Furthermore, integrating Prime Video with other Amazon services offers an appealing synergy for viewers.

Disney+

Disney+ entered the scene with a bang, amassing 100 million subscribers within 16 months of its launch. This achievement can be attributed to its unparalleled library of beloved Disney classics and franchises like Marvel and Star Wars. This platform’s success story is a testament to the power of well-curated content and the nostalgia factor it invokes.

Happy woman eating popcorn and watching movie on desktop PC while enjoying at night at her apartment.

Making the Right Choice for Your Content

Evaluating Your Content Strategy

Different OTT platforms cater to varying content types. For educational content producers, platforms like CuriosityStream have thrived by offering in-depth documentaries and educational programs. Evaluating your content’s nature and purpose will help identify the platform that aligns with your goals.

Budget and Resource Allocation

The financial aspect cannot be overlooked. YouTube’s Partner Program has enabled creators to earn over $30 billion collectively since its inception. Calculating potential revenue against production costs will provide a clearer picture of the platform’s suitability for your content.

Long-term Growth and Flexibility

The OTT landscape is continuously evolving. Platforms that actively incorporate new technologies and trends are more likely to support long-term growth. Roku, for instance, has evolved from a streaming device to a platform with its own channel and content distribution capabilities, accommodating changing viewer preferences.

Platform-Specific Tips for Content Success

Tailoring your content to the platform’s unique features is crucial. Interactive storytelling has gained popularity on platforms like Instagram’s IGTV, with 37% of marketers considering interactive content effective. Leveraging these features can enhance viewer engagement and set your content apart.

Get Your Content The Spotlight

Choosing the right OTT streaming platform is a pivotal decision that can greatly impact your content’s reach, revenue, and audience engagement. By understanding the fundamentals of OTT technology, considering essential factors like monetization, audience, distribution, and customization, and comparing popular platforms like Netflix, Amazon Prime Video, and Disney+, content creators and producers can confidently embark on their journey towards OTT success. Remember, the right choice isn’t just about the platform’s popularity; it’s about finding the perfect match for your unique content and goals.

Read more about our custom OTT platform for your niche content. Contact us if this is exactly what you are looking for.

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