Header image

Category: Blog

0

0

Finding a software developer? Here’s the 5 fastest steps!

0

0

21/09/2023

If you are looking for high-skilled software developers for your company, or you want to form a lab team for a short project, this article would certainly help! Here comes the 5 necessary steps in finding a software developer!

  1. Define Your Needs
  2. Source Candidates Effectively
  3. Screen and Evaluate
  4. Highlight Culture and Compensation
  5. Smooth Onboarding and Growth
Finding a software developer

1. Define Your Needs As Detailed As Possible

Before embarking on the quest for your ideal software developer, it’s crucial to define your project’s specific needs. This step forms the bedrock of a successful recruitment journey. By identifying the precise skills, qualifications, and experience required, you set the stage for effective candidate evaluation.

Imagine you’re launching an e-commerce platform. Your ideal software developer should possess expertise in e-commerce platforms like Shopify and WooCommerce, coupled with proficiency in relevant programming languages such as JavaScript and CSS. It’s noteworthy that job postings with clear and detailed descriptions receive 30% more applications, according to LinkedIn. This underscores the value of articulating your needs accurately.

2. Sourcing Candidates Effectively: Casting a Wide Net

Armed with a clear understanding of your needs, the next step is to cast a wide net to source potential candidates. Harness various channels to connect with a diverse pool of talent. Job boards, online platforms, and professional networks offer an array of opportunities to engage with developers actively seeking new challenges.

Statistics from a Stack Overflow survey reveal that more than 70% of developers are open to new job opportunities. This statistic underscores the significance of platforms like LinkedIn, known for being a professional networking powerhouse. It’s here that developers showcase their skills and accomplishments, making it a fertile ground for finding the perfect fit.

finding a software developer

3. Screening and Evaluation: Identifying the Best Fit

Once potential candidates emerge, the process of thorough screening and evaluation commences. This phase is crucial to ensure alignment between the selected developers and your project’s technical and cultural requirements. Begin by meticulously reviewing resumes and portfolios to gauge their experience and skill sets.

However, the evaluation process shouldn’t stop there. Incorporating technical assessments and coding tests can provide insights into their problem-solving abilities. A study by Google suggests that structured interviews, employing standardized questions and evaluation criteria, enhance the accuracy of predicting a candidate’s future job performance. This data-driven approach minimizes bias and enhances the overall quality of candidate selection.

4. Highlighting Culture and Compensation: A Dual Focus

In today’s competitive job market, enticing software developers requires more than just attractive compensation; it entails highlighting the cultural and value alignment between the candidate and your company. Showcasing your company’s mission, vision, and the impactful projects they could be part of can ignite a deeper connection.

While cultural alignment is essential, compensation remains a pivotal factor. According to Glassdoor, 67% of job seekers consider salary and benefits to be the most critical elements when evaluating job offers. Crafting a competitive compensation package, including perks like remote work options and professional development opportunities, enhances the overall appeal of your offer.

5. Smooth Onboarding and Continuous Growth: Nurturing Excellence

As you finalize your selection and extend an offer, ensuring a seamless onboarding process is paramount. Effective onboarding involves transparently communicating job expectations, responsibilities, and the company’s core values. Research by the Society for Human Resource Management (SHRM) indicates that standardized onboarding processes lead to 50% greater new-hire productivity.

Yet, the journey doesn’t conclude with onboarding; it morphs into nurturing continuous engagement and growth. Assigning developers to challenging projects that match their expertise fosters growth and innovation. Providing avenues for continuous learning equips them with the latest skills and knowledge. Additionally, offering a well-defined career advancement pathway demonstrates your commitment to their professional development.

finding a software developer

A Strategic Pathway to Excellence

In the dynamic landscape of software development, securing top-tier talent is a strategic approach. Following our 5-step strategy – understanding your needs, effective candidate sourcing, meticulous screening, cultural and compensation emphasis, and fostering growth – positions you for resounding success in software developer recruitment.

Each step intertwines with the next, creating a robust framework for a successful recruitment journey. The process goes beyond mere transactions; it’s a partnership that fuels innovation, elevates projects, and propels your company toward sustained growth. As you implement this strategy, remember that you’re not just finding a software developer; you’re forging a collaboration that will shape your technological landscape.

SupremeTech provides in-house lab team for your business

Are you looking for a team of high-skilled developers for a short project? You want to optimize cost, yet achieve business goals? You seek for the best technology solutions without wasting time recruiting and training a new crew?

Contact us for a personalized and fully-functional lab team! We would consult and choose the right people for your custom needs.

You might also enjoy reading

0

0

Online Retailing Triumph: Success comes from Small Features

0

0

21/09/2023

Let’s dive into the impact of small features like the “Search” bar and “Add to Cart” button on the customer experience in Food and beverage online retail stores. It highlights how these seemingly minor elements play a crucial role in attracting and retaining customers. The “Search” bar acts as the ultimate navigator, simplifying the process of finding specific items in a vast online marketplace. On the other hand, the “Add to Cart” button plays a critical role in driving revenue and conversions. The article highlights the need to optimize these features for customer experience for online retailing through customer loyalty, and long-term business success.

Picture this: a simple search bar or an unassuming Add to Cart button. You might think they are not relevant, but you would be amazed at the impact these features apply on the customer experience for Retailing. 

Join us on an eye-opening journey as we explore how these seemingly minor elements can make! Or break a retail store’s success and how pioneering companies are pushing the boundaries in developing these game-changing features. 

online retailing success comes from small features

The power of a search bar in navigating user experience in a sea of products

In the bustling world of online retail, where an abundance of products awaits, finding that perfect item can be an overwhelming challenge. However, the humble yet potent “Search” bar will guide shoppers through this ocean of offerings with unmatched ease and efficiency. 

This small feature acts as the ultimate navigator, seamlessly bridging the gap between local brick-and-mortar stores and the digital realm. For consumers who have long been familiar with browsing physical store shelves, the transition to online shopping can feel daunting. 

For example, in the physical store, all special or seasoning items will be presented everywhere. On the other hand, the display space of a banner is only one at the very top of a website. 

Therefore, the Search bar steps in as a familiar guide, simplifying the process of locating specific items in this vast ocean of online offerings. 

With the Search bar, users can enter their desired item, and in a moment, plenty of options appear before their eyes. This efficient and intuitive tool saves precious time and effort, transforming the online shopping experience from a potential maze into a seamless journey of exploration and discovery.

online retailing success comes from small features

The technical challenges: The revenue impact of a simple button “Add to Cart” to online retailing

Let’s find out what other crucial element can enhance the Customer experience in Retail Online Stores – the unassuming “Add to Cart” button. 

The small button carries a heavy weight on its shoulders. Behind this deceptively simple feature lies a web of technical intricacies that can either make or break the customer experience. 

This unpretentious feature holds the key to driving revenue for retail stores in the digital realm. When customers visit a local brick-and-mortar store, they can physically pick up items, assess their quality, and easily add them to their baskets. However, replicating this seamless experience in the virtual space poses unique challenges.

In the absence of face-to-face interactions, the “Add to Cart” button becomes the virtual shopping basket, allowing customers to collect their desired items effortlessly. Its functionality extends beyond convenience, as it directly influences purchasing decisions and drives conversions. By providing a user-friendly and efficient “Add to Cart” process, online retail stores can substantially increase their chances of converting casual browsers into paying customers.

Recognizing the critical role the “Add to Cart ” button plays in revenue generation, pioneering FnB retailing companies in Japan invested considerable effort in perfecting its functionality. 

They as our partners have dived into the behind-the-scenes intricacies of the online shopping process, identifying potential obstacles, and implementing innovative solutions. From streamlining the user interface to optimizing server performance, these companies aim to deliver a seamless and reliable shopping experience for their customers.

Mitigating technical issues and optimizing the user experience

While these small yet mighty elements such as “Search” & “Add to Cart” play an important role in attracting and retaining customers in the digital world, there are still multiple technical challenges. From ensuring a seamless search functionality to maintaining a flawless “Add to Cart” process, retail stores must diligently tackle these obstacles to optimize the user experience and drive business success.

online retailing success comes from small features

Search for strategies and best practices to tackle technical challenges with partners.

For FnB retailers looking to enhance their search functionality, partnering with experienced developers and technical experts is imperative. Collaborating with specialized teams allows companies to dive into the technical intricacies of the “Search” bar, identifying potential hurdles and devising innovative solutions. 

From the display algorithms, performing keyword optimizations, and fine-tuning relevance rankings, these are the techniques that we have to ensure the search experience. Let’s check one of the display algorithms as an example of utilizing data structures. These algorithms are meant to process the user’s query and match it with relevant items in the database. 

SupremeTech takes into account various factors such as product attributes, user preferences, popularity, and availability to deliver the most appropriate and helpful results. The effectiveness of these algorithms directly impacts the search experience, as users rely on them to quickly find what they are looking for.

Emphasize the user experience and importance of prioritizing convenience 

In the competitive landscape of online retail, customer experience stands as the ultimate differentiator. Ensuring a user-friendly interface, intuitive navigation, and a seamless shopping journey becomes paramount to winning over customers and keeping them coming back for more. 

The “Add to Cart” button, as a crucial element in the purchase process, demands utmost attention to detail. Retailers must focus on streamlining the checkout process, addressing technical issues promptly, and optimizing the button’s placement and appearance to provide a frictionless and delightful user experience. Prioritizing convenience at every stage reinforces the store’s commitment to meeting customer needs and strengthens the bond between consumers and the brand.

Analyze the potential consequences of a faulty function on customer satisfaction and business revenue

A faulty Search bar or malfunctioning “Add to Cart” button can have far-reaching consequences for online retail stores. 

Poor search results or inaccuracies may lead to frustrated customers, increased bounce rates, and lost sales. Likewise, technical glitches in the “Add to Cart” process can cause incorrect purchases, resulting in decreased revenue and eroding trust in the brand. 

Analyzing the potential impact of these issues underscores the importance of investing in robust technical solutions. As we have Experience and Quality controlling almost all types of faulty functions, we found out that sometimes the “bug” can come from a very small part of the browser such as Cache or the AWS token.

Long-term benefits of optimizing this small but vital function for online retailing

Optimizing seemingly small but vital functions, such as the “Search” bar and the “Add to Cart” button, in online FnB retail stores goes far beyond short-term gains. By prioritizing a seamless user experience, businesses can enhance customer satisfaction and loyalty, ultimately driving higher conversions and sales. 

The competitive advantage gained through optimization sets the store apart in a crowded market, while data insights enable personalized shopping experiences. Moreover, cost savings and increased operational efficiency contribute to sustainable growth and success in the ever-evolving world of online retail. Prioritizing these essential features unlocks a multitude of advantages, ensuring lasting prosperity and customer-centric excellence for the business.

Development systems and technologies

Below are the resources and technologies we use to develop the services:

Details of entrustment:Design, Implementation, Testing, Migration, Maintenance & Operation

Platform: Web

Development language: PHP (Laravel), Vuejs

Let Supremetech help you to enhance your customer service in online retailing now!

Start to invest for your long-term benefits now with the small but vital function with the help of Supremetech Co.. Our expertise and solutions will empower you to request!

Don’t wait, take the first step towards digitizing your customer service now!

Book a free consultation with us now!

You might also enjoy reading

0

0

LINE and Mobile Commerce Platform in Japan

0

0

20/09/2023

We created a mobile application for a multinational conglomerate using LINE, one of Japan’s most popular mobile applications. Nearly 70% of Japanese citizens use the application. This popularity promotes Japanese consumerism by integrating online shopping features within the app. Mobile commerce is obviously on trend throughout Asia.

Transitioning Department Stores to Mobile Commerce (M-Commerce)

We worked with a large conglomerate that works a multitude of industries Japan. One such industry is retail. Our client sells daily and household goods in its brick-and-mortar stores. For the longest time, many of its services were exclusive to the physical locations. Mobile commerce (M-Commerce) is a form of e-commerce that is growing rapidly in Japan. LINE apps, using LIFF (LINE Front End Framework), allow companies to sell their products directly to consumers through the most popular communication application in the country. This article discusses the importance of mobile commerce in Japan and how companies use LINE apps to connect with consumers.

In department stores, consumers can purchase various goods and sign up for membership. In the past, all purchases and membership services were conducted at the physical location. But the consumer landscape continues to shift. Our client noticed the growing popularity M-Commerce amongst the younger generation. They approached us with a proposal to use LINE and bring their business to their customers’ phones and tablets.

LINE in Japan

Ecommerce and online shopping are nothing new. In fact, shopping on a smartphone isn’t either. But one of the things the LINE app does well is seamlessly integrate mobile e-commerce into an app that most Japanese people use every day. LINE is the defacto messaging app in Japan.

LINE is similar to WhatsApp, WeChat, or Zalo with a larger user-base than Instagram in Japan. For a while, it fit that niche well. You can add friends and chat with them indefinitely, as long as you have mobile data. But LINE’s ecosystem has grown over the past decade. It behaves more like a complete social networking service (SNS) than the simple chat tool it once was. This means that people are spending more time in the app.

When the majority of people use an application on a daily basis, it acts as a primary way to tap directly into their feed. Consumers can follow our client’s brand and receive updates on new products or campaigns. They can purchase items and track their accumulated points, then use those points to receive gifts and other perks. They can do all of this without ever leaving the app they use to communicate with their friends and family. It’s one less click away. It’s one less website to visit and one less account to create.

Creating a LINE mini-app Using LIFF

So customers can use LINE to shop online, but what did SupremeTech help build? We used LINE Front-end Framework (LIFF) to create a LINE mini-app for our client to provide their services to customers. LIFF is a web application platform provided by LINE. LIFF apps can receive data from the LINE platform (such as the LINE user ID). They then use this data to provide features that use user data and send messages on behalf of the user.

One of the main features we implemented was the Richmenu. Rich menus are a staple of LINE and Japanese mobile e-commerce. According to LINE for Business, rich menus are defined as “a menu feature anchored at the bottom of the LINE chat screen. They attract users’ attention by filling a large portion of the screen.” By setting links along with creatives, you can direct users to various other official LINE account features, as well as external sites, reservation pages, and more.” We created this rich menu specifically for our client to promote their services and link directly to their website. From the rich menu, customers can create a points card and access special offers available only to those who follow the client on LINE.

Leveling Up Our Technical Expertise

There was one major technical challenge that we faced. This was the first project that SupremeTech completed without using any kind of server. Because the project has so many promotions and various requests, we were asked to complete our first serverless project. In hindsight, it wasn’t a difficult task, but at the time we had to work and develop in a way we were not used to. In this way, this project was a stepping stone for increasing our company’s technical expertise and capabilities.

Technical Stack

Front End : TypeScript (LIFF framework)

Back End : TypeScript

Infrastructure: Serverless architecture with AWS (Lambda, API Gateway, SQS, SNS, DynamoDB, WAF, Cloudwatch Log,.CDK.)

You might also enjoy reading

0

0

Online-To-Offline Commerce: 13 Commonly-Used Strategies

0

0

12/09/2023

One such innovation that has gained significant traction in recent years is Online-to-Offline (O2O) Commerce. O2O Commerce represents a set of strategies and business models that effectively bridge the gap between online and offline retail experiences, offering customers a holistic shopping experience. In this article, we will discuss the common types of Online-to-Offline Commerce.

Read more about what is O2O Commerce and how it changes the retail industry.

types of online to offline commerce

Click and Collect: The Blend of Online Convenience and In-Store Efficiency

Click and Collect is a popular O2O Commerce strategy that seamlessly integrates online shopping with the in-store pickup experience. Customers have the convenience of browsing and purchasing products from the comfort of their homes, and when they’re ready, they can head to a designated physical location to retrieve their items.

Retailers like Walmart and Target have successfully implemented Click and Collect services, allowing customers to shop online and then swing by the store for quick and hassle-free pickups. This strategy not only appeals to shoppers looking for convenience but also drives foot traffic to physical stores, potentially leading to additional in-store purchases.

Reserve Online, Pay In-Store: Encouraging In-Store Visits

Another effective O2O Commerce model is Reserve Online, Pay In-Store. With this approach, customers can reserve products online, securing their desired items, and then complete the payment in-person when they visit the physical store for collection.

Major players in the fashion industry, such as Zara, have adopted this strategy. It not only attracts customers to visit the store but also minimizes the risk of products being unavailable when customers arrive, improving overall customer satisfaction.

Read more about a relevant case study from SupremeTech

In-Store Kiosks: Expanding Product Selection

In-Store Kiosks have become a valuable addition to brick-and-mortar stores, allowing customers to access a broader range of products than what may be available on the physical shelves. These interactive kiosks often feature touch screens or tablets where shoppers can browse and purchase items not physically stocked in the store.

For instance, a consumer electronics store may have in-store kiosks where customers can explore and order various accessories and gadgets. This approach enhances the shopping experience by offering customers an extensive selection while still benefiting from the tactile experience of visiting a physical store.

Appointment Booking: Convenience for Service-Oriented Businesses

O2O Commerce isn’t limited to retail goods; it extends to service-oriented businesses as well. Appointment Booking is a prevalent strategy in this realm. Businesses such as hair salons, spas, and healthcare providers enable customers to schedule appointments online, allowing them to choose their preferred date and time for services delivered at a physical location.

For example, a beauty salon might offer an online booking platform where customers can choose their desired haircuts or treatments and book appointments accordingly. This convenience not only caters to customers’ schedules but also minimizes wait times and walk-in congestion at the physical location.

Geolocation Marketing: Targeting Customers Nearby

Geolocation Marketing is a powerful O2O strategy that capitalizes on customers’ physical proximity to a store. Retailers use mobile apps or push notifications to send location-based alerts and promotions to customers when they are near a physical store. This tactic encourages customers to visit and make purchases.

Imagine you’re walking past a coffee shop, and your smartphone pings with a notification offering you a discount on your favorite latte. This type of real-time, location-specific marketing can significantly influence consumer behavior and drive foot traffic.

online to offline commerce
Augmented Reality (AR) Shopping

Augmented Reality (AR) Shopping: Visualizing Products in Your Space

With the advancement of technology, Augmented Reality (AR) Shopping has gained momentum in industries such as furniture and home decor. AR apps allow customers to use their smartphones or tablets to visualize how products will look in their real-world environments before making a purchase.

For instance, a furniture retailer might offer an AR app that allows customers to see how a sofa would fit into their living room. This interactive and immersive experience bridges the gap between online product exploration and the tactile nature of in-store browsing.

Scan and Go: Streamlining the Checkout Process

Scan and Go is an O2O strategy that enhances the in-store shopping experience by simplifying the checkout process. Customers use their smartphones to scan product barcodes as they shop, adding items to their digital shopping cart. When they’re ready to leave, they can complete the payment through their mobile device, avoiding traditional checkout lines.

Retailers like Amazon Go have successfully implemented this strategy, offering a cashierless shopping experience that is both convenient and efficient. Scan and Go not only reduces wait times but also eliminates the need for physical cashiers.

Curbside Pickup: Convenience Meets Safety

The COVID-19 pandemic has prompted a surge in Curbside Pickup services. Retailers have adapted by offering customers the option to order products online and have them delivered to their vehicles when they arrive at the store.

This approach not only addresses safety concerns but also caters to the desire for convenience. Customers can enjoy the benefits of online shopping without having to enter a physical store, making it an attractive option for those looking to minimize in-person interactions.

Pop-Up Stores: A Temporary Touchpoint

Pop-Up Stores represent a creative O2O Commerce strategy where online brands occasionally open temporary physical locations or pop-up shops. These short-lived physical stores offer customers a hands-on experience of the brand’s products.

Pop-up stores generate excitement and buzz, drawing both online and offline shoppers. They serve as a way for e-commerce brands to establish a physical presence and create a unique, limited-time shopping experience.

Delivery from Local Stores: Proximity as an Advantage

Delivery from Local Stores is a strategy that leverages the proximity of physical stores to customers. Instead of relying solely on centralized distribution centers, retailers use local stores to fulfill online orders, enabling same-day or next-day delivery.

This approach speeds up delivery times and reduces shipping costs, giving customers the convenience of rapid delivery while supporting local stores’ roles in fulfilling online orders.

online to offline commerce

Virtual Reality (VR) Shopping: Immersive Online Experiences

While less common than some other O2O strategies, Virtual Reality (VR) Shopping is on the horizon. VR technology creates immersive online shopping experiences where customers can virtually explore products in a simulated store environment.

Imagine putting on a VR headset and strolling through a virtual clothing store, browsing racks of virtual clothes, and even trying them on virtually before making a purchase. While not yet mainstream, VR shopping has the potential to transform how customers interact with online products.

Subscription Services with Physical Components: Bringing E-commerce to Your Doorstep

Subscription-based businesses, such as meal kit delivery services or beauty subscription boxes, are an interesting hybrid of online and offline commerce. These services combine the convenience of online sign-up and customization with the physical delivery of curated products to customers’ doorsteps.

For example, a meal kit subscription service allows customers to select their meals online, and then they receive a box with pre-portioned ingredients and recipes at their physical address. This O2O strategy combines online convenience with tangible, physical product delivery.

Social Commerce with Offline Events: Building Community

Social media platforms have become hubs for Social Commerce, where businesses sell products directly through their social media posts and advertisements. To take this strategy a step further and enhance the O2O experience, some businesses complement their online presence by hosting offline events. These events can include pop-up shops, exclusive in-store sales for their social media followers, or gatherings that bring together like-minded customers.

By fostering a sense of community and engagement both online and offline, businesses can leverage the power of social media to drive traffic to their physical locations while simultaneously expanding their online reach. This blend of social commerce and offline events strengthens brand loyalty and enhances the overall shopping experience for customers.

Customize your own O2O strategy with SupremeTech!

SupremeTech has the expertise in bridging the gap between online and offline commerce for large retail corporations in the world.

Contact us for your own solutions!

You might also enjoy reading

0

0

Job matching app: Bridging the Gap Between Job Seekers and Career Consultants

0

0

11/09/2023

The job matching app establishes connections through a web application, with the aim of aiding job seekers in finding suitable employment opportunities with support from career consultants. What’s intriguing is that this platform has expanded from a previous mobile app, aiming to create a more comprehensive and versatile platform on computers.

It was an exciting journey for us SupremeTech as a technical partner!

Job matching app: Bridging the Gap Between Job Seekers and Career Consultants

Job Seeker Experience: The Catalyst for the Emergence of the Job Matching App

According to MaketSplash, 72% of recruiters struggled to find suitable candidates, while 42% worried about not finding top talent. This highlights the difficulty in sourcing fitting candidates for businesses, necessitating changes for both recruiters and candidates to keep up with trends and “find each other” on their career journeys. A pivotal trend in successful recruitment processes for businesses is candidate experience. This strategy is novel and could become a new approach for years to come. Candidates with positive experiences during the hiring process find it easier to secure a job, and some may even refer others to join the company.

A survey by Kelly Services revealed that 95% of candidates impressed by the recruitment process would reapply, and 55% would share their experiences on social media, enhancing the company’s reputation. This also contributes to strengthening the relationship between the company and potential candidates.

To be at the forefront of recruitment trends and establish a modern hiring environment, this job search app is not merely a tool but a reliable companion in the job search journey. With numerous unique features and conveniences, this app has revolutionized how candidates and career consultants interact and collaborate.

Beyond a Simple Recruitment App

The job search app is pioneering and unique, marking a breakthrough in the current market. Stemming from a distinctive idea, it swiftly became a platform that fosters unprecedented interaction between candidates and recruitment experts.

The app provides a platform for candidates to connect freely with any recruitment expert, offering them diverse access to knowledge and experience. This helps candidates grasp the job market better and provides opportunities to optimize their career paths.

It’s a unique connection platform aimed at supporting both candidates and recruitment experts. Designed to ensure the best experience for both parties, this job matching app facilitates seamless information exchange, messaging, and even real-time video calls with recording features. Job seekers and career consultants can video call to discuss and adjust the job seeker’s profile to suit modern recruitment requirements.

Time Challenge for SupremeTech: Completing the API in 2 Months

Facing a unique endeavor, SupremeTech undertakes a demanding task: The massive creation of APIs for multiple screens within a mere two-month window. Unlike previous clients, this project focuses solely on backend development, postponing front-end work for later. Within this two-month span, SupremeTech team must finalize the API and successfully conduct thorough testing.

Tackling this project brings forth its own set of challenges. Complex architectural decisions, meeting time constraints, integrating intricate business logic, ensuring thorough testing, adapting to evolving requirements, and guaranteeing scalability are pivotal.
The journey’s culmination marks a testament to SupremeTech’s dedication and professionalism. As the API nears its completion and testing phase, it stands as a shining example of our commitment to delivering exceptional solutions, even under stringent timelines

How the App Adds Value for Job Seekers

Young individuals or recent graduates often need help in their job search process. They struggle to create an appealing resume, possess professional interview skills, and lack connections during their job search. Our clients developed this app to address all these issues.

How the App Adds Value for Job Seekers

Creating Detailed Profiles 

One standout advantage of the app is the ability to create a detailed, unique profile that aligns with recruiters’ needs. Each candidate can effortlessly craft a resume that recruiters desire by utilizing available templates. These templates are meticulously researched and encompass the majority of recruiters’ requirements. From personal information to accomplishments and work experience, candidates can present a comprehensive picture of themselves, garnering recruiters’ attention.

Orientation video calls – Effective Communication and Enhanced Profiles

The app introduces the opportunity for orientation video calls between candidates and career consultants. This provides a deeper insight into the candidate’s industry and personality. The conversation not only helps candidates understand the job market and trends better but also allows career consultants to offer honest evaluations of strengths and weaknesses. The unique feature of this app is that during the call, consultants can access the job seeker’s portfolio and edit it directly. They can simultaneously share their screen, discuss, and update information. (Outside of the call duration, consultants no longer have this access). This means candidates have the chance to present a polished and appealing resume to all recruiters.

Connecting with Multiple Career Consultants – Expanding Scope and Opportunities

The app offers diversity by enabling connections with various career consultants in different fields. This opens up new opportunities for candidates to explore and learn about multiple career paths. Rather than focusing on a single industry, job seekers can seek in-depth guidance from experts in various domains, aiding them in better understanding multiple career development paths.

The job search app truly surpasses limitations, providing flexible space and diverse opportunities for candidates to excel in their quest for their dream job.

How Consultants Find Candidates on the App?

On this platform, not only does it create opportunities for job seekers, but consultants can also search for candidates and earn additional income. So, how do they search for candidates and operate on the app?

  •  Job seekers select and are matched with a career consultant of their choice.
  •  Job seekers will have a video chat with a consultant to discuss the job.
  • Based on the conversation, consultants guide and help candidates create profiles that attract recruiters.
  • Consultants discuss with companies, and companies evaluate candidates based on their portfolios.
  • Companies can send offers to job seekers.
  • If the match is completed, the consultant can earn money

Development systems and technologies

Below are the resources and technologies we use to develop the services:

  • Details of entrustment: Design, Implementation, Testing
  • Platform: Web
  • Technology: GCP, MySQL
  • Framework: PHP Laravel

Let SupremeTech Create Your Job Matching App for Your Business

SupremeTech brings a wealth of experience in developing advanced applications that cater to the diverse needs of businesses. Drawing from the information you’ve provided about your objectives and requirements for the app, we are poised to craft a tailored solution that perfectly aligns with your business.

You might also enjoy reading

0

0

Online Retail Transformation for a Japanese Coffee Chain 

0

0

08/09/2023

Tradition and innovation converge as a sip of coffee becomes a spell of digital delight. This tale unveils a Japanese coffee chain’s transition to online retail success. A web upgrade helped by SupremeTech transformed holiday orders, leveraging Progressive Web App technology to reach up to 3,000 orders in one day. User interface mastery elevated engagement, while flexible content management breathed life into events and promotions. This story is more than coffee; it’s a symphony of transformation, inviting you to witness the magic of evolution. 

Let’s step into the vibrant streets of Japan and join us on an inspiring journey of transformation.

Imagine a world where a sip of coffee not only demonstrates the taste buds but also weaves a spell of digital delight. Journey with us as we unveil the captivating story of a leading Japanese coffee chain that dared to rewrite the narrative of online retail. From enhancing user engagement to creating a symphony of seamless retail and customer service, this is a chronicle that transcends the confines of a cup, inviting you to witness the dawn of a new era.

Once Upon a Time in Coffee-land: A Tale of Innovation and Transformation

In the heart of Japan, a coffee aroma drifted through the air, mingling with the whispers of technological evolution. The journey began with a leading Japanese coffee chain determined to blend tradition with modernity. This enchanting tale speaks of a brand that saw beyond coffee cups and expected a digital realm brimming with possibilities.

A Tale of Innovation and Transformation

Not stopped with the currently available order app, the famous coffee chain has been seeking a new way of ordering coffee since 2020.

Whispers of Change: How a Web Upgrade Creates Magic Into Holiday Orders 

They decided to work with Supremetech to create a new experience that every customer can go through only on the phone browser. Now, with a few steps: 

  • Open the browser & Log in
  • Select the nearest coffee shop
  • Order a favorite cup of coffee 
  • Come over and pick it up 

And those few steps to a cup of coffee have their power…

During Japan’s festive holidays, the coffee chain sought to enchant customers anew. The magic lay in a web upgrade that transformed the way orders were made. As the transition from app to Progressive Web App (PWA) unfolded, the results were astounding. The chain witnessed a surge, with holiday orders soaring to an unprecedented 3,000 orders in one day. A sip of coffee was no longer just a sip; it was an experience woven with the threads of innovation.

So what brought the magic to the coffee chain’s revenue along the new way of approaching customers? Let’s find out what Supremetech & our clients have worked on to create success!

Brushstrokes of Delight: The Art of User Interface and Its Dance with User Experiences

In this digital transformation, the user interface (UI) emerged as a pivotal brushstroke on the canvas of user experience. 

In the system, it is important to keep every item consistent. Collaborating closely with the client, the development team meticulously crafted UI components that mirrored the brand’s essence. And that is what the Supremetech team has been working on before any line of code was implemented. 

With each click and swipe, customers embarked on a journey of delight, where aesthetics and functionality converged, forging unforgettable experiences.

Step by Step, Heart to Heart: The Chronicle of Turning Vision into Reality with PWA’s Technical

The first PWA project of Supremetech

Behind this narrative of success stood the technical process of Supremetech, the architects of this digital evolution. With our first PWA project, we embraced challenges, defying limitations with ingenuity. From aligning with technical requirements to ensuring seamless integration, Supremetech’s efforts laid the foundation for a retail transformation.

How Supremetech emphasize the works with handling the technical requirement 

Flexibility became our focus. The technical journey wasn’t just about code; it was about understanding the brand’s identity and translating it into a digital language. Supremetech’s commitment to customization, seamless navigation, and lightning-fast responsiveness redefined digital interaction, ensuring that each virtual coffee order was a taste of perfection.

Flexibility on creating the event/promotion to enhance the user’s interest

Moreover, we give users the ability to create their events and promotions. We crafted a seamless solution, making it easier than ever for the client to take the reins. With the introduction of a user-friendly URL and tools, the coffee chain found itself with a dynamic canvas at its fingertips.

This novel approach brought about a revolution in content management. Recognizing the need for agility in an ever-evolving digital landscape, Supremetech handed the power of content creation to the client. The days of waiting for technical tweaks were gone, replaced by a swift and straightforward system that allowed the client to curate and update content anytime.

The coffee chain’s virtual realm became a dynamic playground where offers and events waltzed in harmony, captivating the audience at every turn. This newfound agility created a bond of loyalty and excitement, a testament to the synergy between Supremetech’s innovation and the coffee chain’s commitment to enhancing the user experience.

Echoes Through Time: The Lessons We Gathered and the Dreams That Beckon

As the coffee chain’s journey of innovation continues, lessons echo through time. The marriage of tradition and technology has taught us the power of envisioning beyond the present. With lessons learned and dreams unfurled, this Japanese coffee chain’s story stands as an ode to the enduring spirit of progress.

Development systems and technologies

Below are the resources and technologies we use to develop the services:

Details of entrustment:Design, Implementation, Testing, Migration & Maintenance

Platform: Web

Development language: PHP, Javascript

Let Supremetech help you to start the system now!

Start to invest for your “magic start” now with the help of Supremetech. Our expertise and solutions will empower you to request!

Don’t wait, take the first step towards digitizing your customer service now!

Book a free consultation with us now!

You might also enjoy reading

0

0

O2O Commerce: The retail trend enterprises cannot miss!

0

0

06/09/2023

The retail world is undergoing rapid changes, with COVID-19 playing a significant role in accelerating these shifts. One trend that has emerged as a pivotal game-changer for enterprises is O2O Commerce, which encompasses both Online to Offline Commerce (O2O) and Offline to Online Commerce (O2O). It’s crucial for business owners to grasp the essence of this trend. In this article, we will delve into the world of O2O Commerce, exploring its nuances, highlighting its advantages, and providing a roadmap for its effective implementation.

O2O Commerce-The retail trend

Understanding O2O Commerce

What is O2O Commerce?

Online to Offline (O2O) Commerce refers to the process of enticing online customers to engage with a physical business or location. Imagine a customer browsing an online store’s website, finding a product they like, and then visiting the physical store to make the purchase. This is a classic example of O2O Commerce. Conversely, Offline to Online (O2O) Commerce involves offline customers transitioning to the online world. For instance, a traditional store offering online ordering and delivery services.

Historical Context of O2O Commerce

To understand the significance of this unprecedented retail trend, we must look at its historical evolution. Traditional retail has long been the cornerstone of commerce. Shoppers would visit physical stores, interact with products, and make their purchases in person. Then came the rise of e-commerce, enabling consumers to shop from the comfort of their homes. These two worlds seemed distinct, but the convergence of online and offline commerce was inevitable.

This convergence is exemplified by retail giants like Amazon, which started as an online bookstore and later ventured into physical stores with Amazon Go. Such examples highlight how O2O Commerce is rewriting the rules of retail.

What are the benefits of O2O Commerce?

Enhanced Customer Experience

One of the primary advantages of O2O Commerce is the ability to provide customers with a seamless and personalized shopping experience. By leveraging data from both online and offline channels, businesses can tailor their offerings to individual preferences. For instance, a customer browsing online might receive location-based notifications about special in-store discounts or exclusive promotions, encouraging them to visit the physical store.

According to a recent survey, 63% of consumers are more likely to make a purchase from a retailer that offers personalized recommendations based on their previous shopping behavior. This statistic underscores the importance of personalization in achieving omnichannel.

Boosting Sales and Revenue

O2O Commerce is a powerful strategy for boosting sales and revenue. It allows businesses to harness the strengths of both online and offline channels. For instance, a restaurant can use its website to attract online orders and reservations, while also offering in-store dining experiences. This dual approach caters to a broader customer base and maximizes revenue potential.

Moreover, data-driven decision making plays a pivotal role. By analyzing customer data across channels, businesses can identify trends, optimize pricing strategies, and allocate resources more effectively. This data-driven approach has led to a 10% increase in sales for businesses implementing O2O Commerce, according to a recent industry report.

O2O commerce

Implementing O2O Commerce Strategies

Steps for E-commerce Business Owners

If you’re an e-commerce business owner looking to embrace O2O Commerce, here are some essential steps:

  1. Integrating Online and Offline Inventory: Ensure that your online store and physical locations share real-time inventory information. This prevents customer frustration due to out-of-stock items and offers a consistent shopping experience.
  2. Leveraging Location-Based Marketing: Use geolocation data to send targeted promotions and alerts to customers when they are near your physical store. For instance, a clothing brand can notify shoppers about a flash sale when they are within a certain radius of a store location.

Steps for Traditional Retailers

Traditional retailers can also benefit from this new type of E-commerce by taking the following steps:

  1. Establishing an Online Presence: Create an e-commerce website or partner with online marketplaces to expand your reach. Ensure your online store mirrors the quality and professionalism of your physical store.
  2. Utilizing E-commerce Platforms: Embrace e-commerce platforms that offer features like online ordering, home delivery, and curbside pickup. These options cater to the evolving preferences of customers who prefer online convenience.

Future Trends of Seamless E-commerce

The Future of Online-to-Offline (and vice versa) Commerce

As technology continues to advance, the future of online to offline commerce looks promising. Emerging technologies like Augmented Reality (AR) and Artificial Intelligence (AI) are reshaping the retail experience. AR, for instance, enables customers to visualize products in their own spaces before making a purchase decision, bridging the gap between online and offline product exploration.

Why O2O Commerce Is a Must for Enterprises

In conclusion, this is not just a trend; it’s a strategic imperative for enterprises in the digital age. It allows businesses to stay competitive by meeting the ever-changing expectations of modern consumers. The ability to seamlessly integrate online and offline channels, enhance the customer experience, and boost sales and revenue makes O2O Commerce a game-changer.

Statistics reveal that businesses that successfully implement O2O Commerce strategies experience a 15% increase in customer retention and a 12% increase in overall revenue. With such compelling numbers, it’s clear that this retail trend is not something enterprises can afford to miss. Embrace it today, and future-proof your business for tomorrow’s retail landscape.

Read more about our latest case study in building custom software application to help our client achieve offline-to-online retail.

You might also enjoy reading

0

0

White-Label OTT Platforms: Empowering Content Creators

0

0

04/09/2023

Are you a content creator looking for ways to make money from your creations? Or are you a producer wanting to distribute content on your own? If you are one, this is the place for you! This article goes deep into the world of white-label OTT platforms, exploring how they unlock revenue potential and empower content producers in the ever-expanding realm of streaming.

white-label OTT platforms for content creators
Portrait beautiful young asian woman use computer laptop with smart mobile phone on working table at interior room

Introduction to White-Label OTT Platforms

What is the definition of white-label OTT platforms?

White-label OTT platforms present a turnkey solution for content creators and producers looking to establish their streaming services quickly and efficiently. Unlike traditional content delivery methods, white-label solutions offer a pre-built framework that can be customized to match specific brand identities and audience preferences. This level of customization allows content creators to deliver a unique and engaging experience to their viewers. Creators can also customize revenue models they want to offer.

Learn more about OTT Technology and common OTT platforms.

The Empowerment of Content Creators and Producers

The rise of white-label solutions has opened doors for content creators and producers to enter the streaming market with ease. The allure of customization, branding, and cost-effectiveness has contributed to the growth of the white-label OTT platform market, projected to reach a valuation of $2.2 billion by 2026. This exponential growth is a testament to the recognition of white-label platforms as a valuable tool for content monetization and delivery.

Promising Customization and Branding

In a landscape saturated with streaming options, customization and branding have become essential differentiators. White-label OTT platforms empower content creators to personalize every aspect of their streaming service, from the user interface to the content library. This level of customization fosters a sense of ownership and connection among viewers, contributing to enhanced engagement and brand loyalty.

White-Label OTT Platforms have a lot of Revenue Potential

Diverse Monetization Models

The versatility of white-label OTT platforms enables content creators to explore a range of monetization models. Subscription-based services, such as Netflix and Disney+, have proven to be lucrative, with Netflix boasting over 230 million subscribers worldwide. Furthermore, ad-supported models and pay-per-view options offer content creators multiple avenues to generate revenue, catering to the preferences of various audience segments.

Dig deeper into the common monetization models of a white-label OTT streaming platform.

Entering the Thriving OTT Market

The global OTT video market is on a remarkable growth, projected to reach a value of $210 billion by 2026. White-label solutions present a golden opportunity for content creators and producers to tap into this expanding market. By leveraging white-label platforms, creators can establish their presence swiftly, benefiting from the existing infrastructure and technological advancements.

white-label OTT platforms for content creators
Content concept on a laptop screen

Empowering Content Producers Through White-Label OTT Platforms

1. Customization for Enhanced Engagement

White-label OTT platforms place the power of customization in the hands of content producers. Interactive features, personalized recommendations, and tailored content offerings create an immersive viewing experience. Interactive content, for example, has witnessed a surge in popularity, with 87% of viewers expressing interest in such experiences. White-label platforms allow content creators to incorporate interactive elements, fostering deeper engagement and interaction with their audience.

2. Branding for Trust and Recognition

In a sea of streaming options, building viewer trust is essential. White-label solutions enable content producers to establish a branded streaming platform that resonates with their audience. This branding not only enhances recognition but also reflects a commitment to quality content delivery. Studies show that 59% of consumers prefer to buy products from familiar brands, highlighting the importance of branding in building a loyal viewer base.

Criteria to select the Ideal White-Label OTT Platform

1. Feature-Rich Platforms and Scalability

When choosing a white-label OTT platform, evaluating the available features is crucial. Features like content management, analytics, and multi-device support contribute to a seamless user experience. Scalability is equally important, considering the projected growth of the global OTT video market. By selecting a platform that can accommodate increasing demand, content creators ensure their streaming service remains robust and efficient.

2. Budget Considerations and ROI

The financial feasibility of white-label platforms is a significant advantage. Compared to the high costs of building a custom streaming platform, white-label solutions offer a cost-effective alternative. The potential return on investment (ROI) is noteworthy, as creators can start generating revenue sooner and allocate resources strategically.

3. Responsive Support and Maintenance

A stable and reliable streaming service requires consistent technical support and maintenance. White-label platforms that offer dependable customer support and regular updates contribute to a seamless viewer experience. Viewer satisfaction is directly linked to the stability and performance of the platform, underscoring the importance of technical support.

white-label OTT platforms for content creators

Monetize Your Content with White-Label OTT Platforms

White-label OTT platforms have redefined the content creation landscape by providing a pathway for content creators and producers to monetize their work effectively. These platforms offer the tools needed to tailor the user experience, explore diverse revenue models, and establish a brand presence in the streaming realm. As the streaming market continues to expand, white-label solutions remain a compelling option for content creators aiming to make money from their content. By embracing the customization, branding, and monetization opportunities of white-label platforms, content creators and producers can carve their niche in the lucrative world of streaming.

Let’s see how our white-label OTT streaming platform can help to monetize your niche content. Contact us to discuss in detail.

You might also enjoy reading

0

0

OTT Streaming Platforms: Choose the Right Service for Your Needs

0

0

03/09/2023

In today’s digital landscape, Over-the-Top (OTT) streaming platforms have revolutionized the way content creators and producers deliver their content to audiences around the world. With the rise of OTT technology, the traditional broadcasting model has taken a backseat, allowing creators to reach viewers directly through the internet. This article aims to guide content creators and producers in selecting the ideal OTT streaming platform by dissecting crucial factors that influence this decision.

choose the right ott streaming platform for your needs
OTT Streaming

Understanding OTT Streaming Platforms

What is OTT Technology?

Over-the-Top streaming refers to the delivery of video and audio content over the internet, bypassing the need for traditional cable or satellite TV. This technology has gained substantial traction, with a staggering 48% year-over-year growth in OTT video consumption globally, showcasing the increasing preference for on-demand and personalized content experiences.

How OTT streaming platforms work

OTT platforms utilize the internet to transmit content to viewers’ devices, ensuring flexibility in content consumption. These platforms offer a diverse range of content, from movies and TV shows to live sports events and original series. One notable example is Netflix, which accounts for a remarkable 20% of the global downstream internet traffic.

Benefits of OTT streaming for content creators and producers

OTT streaming platforms offer creators unparalleled control over their content distribution. By eliminating the middleman, content creators can engage directly with their audience and collect valuable data on viewership patterns. This direct relationship has led to a 58% increase in the number of content creators adopting OTT strategies.

Key Considerations for Choosing an OTT Streaming Platform

Content Monetization and Revenue Generation

Monetization models play a pivotal role in the success of content creators. Subscription-based services, like Disney+, have demonstrated impressive growth, boasting 103.6 million subscribers worldwide within its first year. On the other hand, ad-supported models like YouTube have allowed content creators to earn substantial revenue, with the top 1% of YouTubers generating 91% more views in 2022 compared to the previous year.

Platform Reach and Audience

When choosing an OTT platform, understanding the user base is paramount. For instance, Hulu’s emphasis on next-day availability of TV shows has attracted a younger demographic, with 70% of its audience falling between the ages of 18 and 49. This highlights the need to align your target audience with the platform’s existing viewership.

Content Distribution and Accessibility

With the prevalence of smart TVs, smartphones, and other devices, ensuring your chosen platform supports diverse content distribution is crucial. Amazon Prime Video, for instance, is available in over 240 countries and territories, facilitating global content delivery. Such extensive reach enhances the potential to tap into international audiences.

Customization and Branding

Maintaining your brand identity while delivering content is essential for creators. HBO Max’s success, with 67.5 million subscribers, can be partly attributed to its ability to offer a seamless experience that aligns with its parent brand’s reputation for quality content. Customization options help creators foster familiarity among their audience.

Comparing Popular OTT Streaming Platforms

Netflix

With a subscriber base of over 230 million worldwide, Netflix stands as a dominant player in the OTT industry. Offering a wide array of genres and original content, it maintains its reputation as the go-to platform for binge-worthy shows. Its success is reflected in its astounding 30% growth in revenue year-over-year.

Amazon Prime Video

As part of the Amazon ecosystem, Prime Video boasts unique benefits for content creators. With more than 175 million Prime members worldwide, creators have access to a vast audience base that values both shopping and entertainment. Furthermore, integrating Prime Video with other Amazon services offers an appealing synergy for viewers.

Disney+

Disney+ entered the scene with a bang, amassing 100 million subscribers within 16 months of its launch. This achievement can be attributed to its unparalleled library of beloved Disney classics and franchises like Marvel and Star Wars. This platform’s success story is a testament to the power of well-curated content and the nostalgia factor it invokes.

Happy woman eating popcorn and watching movie on desktop PC while enjoying at night at her apartment.

Making the Right Choice for Your Content

Evaluating Your Content Strategy

Different OTT platforms cater to varying content types. For educational content producers, platforms like CuriosityStream have thrived by offering in-depth documentaries and educational programs. Evaluating your content’s nature and purpose will help identify the platform that aligns with your goals.

Budget and Resource Allocation

The financial aspect cannot be overlooked. YouTube’s Partner Program has enabled creators to earn over $30 billion collectively since its inception. Calculating potential revenue against production costs will provide a clearer picture of the platform’s suitability for your content.

Long-term Growth and Flexibility

The OTT landscape is continuously evolving. Platforms that actively incorporate new technologies and trends are more likely to support long-term growth. Roku, for instance, has evolved from a streaming device to a platform with its own channel and content distribution capabilities, accommodating changing viewer preferences.

Platform-Specific Tips for Content Success

Tailoring your content to the platform’s unique features is crucial. Interactive storytelling has gained popularity on platforms like Instagram’s IGTV, with 37% of marketers considering interactive content effective. Leveraging these features can enhance viewer engagement and set your content apart.

Get Your Content The Spotlight

Choosing the right OTT streaming platform is a pivotal decision that can greatly impact your content’s reach, revenue, and audience engagement. By understanding the fundamentals of OTT technology, considering essential factors like monetization, audience, distribution, and customization, and comparing popular platforms like Netflix, Amazon Prime Video, and Disney+, content creators and producers can confidently embark on their journey towards OTT success. Remember, the right choice isn’t just about the platform’s popularity; it’s about finding the perfect match for your unique content and goals.

Read more about our custom OTT platform for your niche content. Contact us if this is exactly what you are looking for.

You might also enjoy reading

0

0

Offline-to-Online Commerce with Shopify Plus

0

0

29/08/2023

Enterprises are using Shopify Plus to sell directly to their consumers because, let’s face it, most of us don’t like going to the store anymore. One of our clients decided to take some of their more unique products and start selling them online using newly integrated Shopify stores. It seems that Offline-to-Online commerce is an inevitable transformation in this era.

From traditional to online retail with Shopify Plus optimization

Selling Directly to Consumers With Ecommerce

You’ve probably been to a supermarket or drugstore and bought toothpaste. If not toothpaste, you may have bought soap or laundry detergent. If you haven’t gone to a brick-and-mortar store to buy any of these consumer goods, which can be found on shelves all over the world, then you’re way ahead of the game (or in desperate need of some soap). 

Most people use these consumer products on a daily basis. When they run out of what they use, they can easily buy more at the nearest store. Unless they’ve pledged undying loyalty to a single brand, they’re likely to walk down the aisle and compare multiple products side by side on the shelf. This is the traditional way to shop for these types of products.

But some products require special treatment. They’re not like all the other products, so they don’t belong on the shelf next to them. They are branded and marketed more carefully. Not to wholesalers and retailers, but directly to consumers. 

But how does a large company, known only as a large company, with consumer goods on shelves everywhere, differentiate itself? One of our clients decided to launch Shopify stores to sell a few select products directly to consumers. 

Developing Middleware for Shopify Plus Integration

For this project, we partnered with our Shopify Plus partner, Fracta, to create a Shopify Plus store for one of these unique products. Our job was to provide support for SSO login (Single Sign-On login), new account registration, a feature for customers to update their information or deactivate their account, and display the terms of service. 

We had to synchronize the client’s user information between their existing system provider and the new Shopify stores. We also developed the admin page for easy management when connecting the middleware application to the stores. 

Our client was a large corporation that has been selling its household products on Japanese retail shelves for years. This means that they already had a system and store for wholesalers and retailers. However, they wanted to use Shopify to sell their new products directly to consumers. They still wanted to connect their old service provider to the new Shopify stores, but decided that a full migration to Shopify was not an option. Therefore, we decided to connect their current system to the new stores by developing custom middleware for the client. 

A middleware to link two Shopify Plus stores and streamline offline-to-online commerce
Streamlining Offline-to-Online Commerce with the aid of a custom-built middleware

The client had an SSO application, and wanted end users to use their accounts with their existing service provider to log into the accounts for the two Shopify stores. We integrated the new Shopify stores with the service provider by developing the backend for the middleware. Aside from a last-minute UI change, there were no major technical challenges that pushed us to our limits. In many ways, this was a routine project that delivered the custom and desired Shopify solution for the client. 

The Future of Enterprise Offline-to-Online Commerce

Rather than going through the list of technical requirements for this project, what I found most interesting was the client’s new business model — and how Shopify Plus can help.

This was an established company that most people would passively know their brand from seeing it so often in stores. This is the problem that some companies are starting to address: their brand is only passively understood and recognized. There’s nothing compelling or unique about them compared to their competitors. They all make similar, but slightly different, products and put them on the same shelves. As consumers, we are forced to make decisions based solely on marginally different price, quantity, or packaging. So how can these companies get their name out there as more than just a “large manufacturer”?

For starters, these same companies are looking at Shopify Plus as a way to sell their products directly to consumers. They’re not just trying to sell the same soap or toothpaste; they’re getting creative with the products and giving them new aesthetic branding — using Shopify as a platform to do so. 

“The ability to buy what we need online directly from the source is the new normal.”

Of course they will likely never completely abandon the old sales flow, but they’re trying out new methods. But, this could be just the first step in a revolution. Perhaps one day, all of these large consumer goods companies will start developing their own specialty products to sell on ecommerce platforms. As the modern consumer continues to change, our desire to drive to the drugstore is diminishing; the ability to buy what we need online directly from the source is the new normal. 

For these reasons, businesses may begin to see Shopify Plus as the best method to streamline their sales. Coupled with a strong technical team, there’s no telling what the future of ecommerce will look like.

Middleware’s Technology stack:

  • Node.js, DynamoDB, Serverless (used for greater scalability)

Looking for the same technology solutions? Let us know!

SupremeTech has the expertise in bridging offline-to-online commerce. Whether you’re about to migrate your business to Shopify Plus or just trying to improve your online store’s operations, we offer bespoke solutions to solve your business problems quickly and effectively. Contact us!

You might also enjoy reading

Want to customize a software for your business?

Book a free consultation now!